Pricing guide

The most powerful analytics to understand how people use your app or website. Choose from any of our pricing plans that work to fit you as you grow.

Engagement Plans
People Plans
Free
$ 0 /mo
20M data points per month

Unlimited projects

Limited core reports

60 day data history

3 members / project

A/B Testing

Billed monthly

Sample Mixpanel's core analytics and see if it is right for your business.

Choose Plan
Startup
$ 99 /mo
Starting at
1M data points per month

Everything in Free plus

Full core reports

12 month data history

10 members / project

Unlimited saved reports

Predictive analytics

Billed monthly

Power your business with access to Mixpanel's full analytics platform.

Choose Plan
Business
$ 999 /yr
Starting at
10M data points per year

Everything in Startup plus

5 year data history

Unlimited members / project

Data management

Unlimited custom events

Up to 15 custom analytics apps

CSV export

Billed annually

Give the full power of Mixpanel's analytics platform to your entire team with no monthly data limits.

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Enterprise
Contact us
Contact us for
more information

Everything in Business plus

Unlimited data history

Premium support

Roles and permissions

Two-factor authentication

Single sign-on

Professional services

Customer success manager

Billed annually

Custom plans and services for companies that operate at scale.

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Reports & Analytics
Free
$0/mo
Choose Plan
Startup
$99/mo
Choose Plan
Business
$999/yr
Choose Plan
Enterprise
Contact us
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Segmentation
2 filter levels
Funnels
2 filter levels
Predict
Learn which users are most likely to convert, before they do.
Custom events
Define custom user actions using existing events and properties.
Up to 1
Up to 15
Unlimited
Unlimited
Retention
2 filter levels
Live view
View your events as they happen in real-time.
A/B testing
Formulas
Combine and filter your events arithmetically.
Revenue
Custom Apps
Use Mixpanel’s platform to develop custom reports and visualizations based on data.
1 app
3 apps
15 apps
15 apps
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Data Access & Implementation
Autotrack
Autotrack collects everything so you can track anything automatically, without a developer.
Import & export APIs
Use Mixpanel’s powerful APIs to insert event data into your project or export data for further analysis.
Data history
Last 60 days
Last 12 months
Last 5 years
Last 10 years
Codeless implementation
Point and click editor that allows you to quickly track events without code changes.
JQL
Powerful JavaScript query language you can use to complete complex analysis of your data in fewer lines of code.
Raw data export
Mobile dashboards
CSV export
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Administration & Security
Number of projects
Unlimited
Unlimited
Unlimited
Unlimited
Saved reports
Up to 5
Unlimited
Unlimited
Unlimited
Number of team members
3
10
Unlimited
Unlimited
Hide events or properties
Avoid menu clutter by hiding outdated or deprecated events or properties.
Roles & permissions
Two-factor authentication
SAML-based single sign-on (SSO)
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Support & Services
Standard support
Weekdays 9am–5pm PT
Weekdays 9am–5pm PT
Weekdays 9am–5pm PT
Weekdays 12am–5pm PT
Live chat support
30 days
90 days
Unlimited
Unlimited
Guided onboarding & implementation
Available add-on
Customer Success Manager (CSM)
Available add-on
Premium support
Available add-on
Professional services
Available add-on
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Frequently Asked Questions

What is a data point?

A data point is counted every time you track an event with Mixpanel. Each event (a song play, user comment, or step in a funnel) will count as a data point. They are like tracking credits.

What's the difference between monthly and annual plans?

Customers on monthly plans prepay for their data on the 1st of each month. Prepaid data does not roll over to the next month. Customers on annual plans prepay for data for the entire year, but have the flexibility to spread data point usage over a year instead of month to month.

What if I go over my prepaid monthly or annual data point amount?

We do not stop collecting your data. Once you have finished using your prepaid data point amount you will be charged our à la carte rate (20% above our normal plan rates) for each additional data point you send to us through the end of your billing period.

What do you mean by data history limits? Are you deleting my data?

While we store all data sent to us by our customers, we do limit the length of time in the past a customer can query this data on some of our plans. Upgrading your account will provide access to more historical data.

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