Resources

Guides

MailChimp's guides offer information for email marketing rookies, experts, and everyone in between. We'll walk you through your first newsletter, show you how to use your report stats to write better content, and make sure you know all the spam laws. Whether you're an email pro or just exploring your options, there's a MailChimp guide for you.

Getting Started With MailChimp

Everything you need to get your first campaign off the ground and into inboxes.

MailChimp for Small Business

Learn to get the most out of MailChimp for your small business.

Email Marketing Field Guide

This guide covers the basics of HTML email and the best practices to consider as you develop your email marketing plan.

Advanced Segmentation

Learn how to target your customers with precision using MailChimp Pro’s advanced segmentation features.

Comparative Reports

Learn how to aggregate, compare, and analyze your data with MailChimp Pro’s comparative reports.

Multivariate Testing

Learn how to use MailChimp Pro’s multivariate testing to compare up to 8 variations of your campaign at once. Then, turn your insights into effective emails.

Common Rookie Mistakes

The most common mistakes made by new email marketers.

Working With Automation

Learn to use MailChimp’s Automation workflows to create trigger-based emails that automatically send to your subscribers.

How to Avoid Spam Filters

The key to avoiding spam filters is understanding how they work. This guide will help.

MailChimp for Bloggers

Tips and tutorials designed to help bloggers and publishers engage their audience and get the most out of email marketing.

MailChimp for Designers

A guide to help agencies, web consultants, and freelance designers create, send, and track marketing emails for their clients.

MailChimp for Musicians

This guide explains how music industry professionals can use MailChimp to share music and stay in touch with their fans.

MailChimp for Nonprofits

Learn how nonprofits can use MailChimp to grow their list and stay connected with their members, staff, volunteers, and board of directors.

MailChimp for Online Sellers

Whether you’re a brick and mortar or an online-only store, this guide explains how MailChimp can help you scale your business.

Creating an Email Marketing Team

All types of businesses can benefit from creating an email marketing team. Whether you’re a startup, an ecommerce retailer, or anything in between, this guide will teach you who to look for, how to hire, and what results to expect.

Switching From Constant Contact

This guide will help you make a seamless transition from Constant Contact to MailChimp.