Technology

As the platform scales, it replaces local culture with more tourists.

Let your future job find you.

Back in the 1990s, computer engineer and Wall Street "quant" were the hot occupations in business. Today data scientists are the hires firms are competing...

Through the use of innovative payment technologies.

Social media was supposed to usher in a golden age of branding. But things didn't turn out that way. Marketers originally thought that Facebook, YouTube,...

Advances in computer-based information technology in recent years have led to a wide variety of systems that managers are now using to make and implement decisions. By and large, these systems have been developed from scratch for specific purposes and differ significantly from standard electronic data processing systems. Too often, unfortunately, managers have little say […]

For decades, the five-forces model of competition has dominated the thinking about strategy. But it describes competition among traditional "pipeline"...

Information technology is more than just computers. It must be conceived of broadly to encompass information as well as a spectrum of technologies that...

It's the first native digital medium for value.

When introducing a new technology to their company, implementation managers must bridge the gap between the designers and the users of the innovation,...

Information technology is revolutionizing products, from appliances to cars to mining equipment. Products once composed solely of mechanical and electrical...

The evolution of products into intelligent, connected devices is revolutionizing business. In a November 2014 article, "How Smart, Connected Products...

Consumers are biased, and shoppers are clueless.

They aren't all good news.

This interview offers a deeper look inside Dell's highly publicized success and offers managers a model of how traditional relationships in a value chain...

For one, stop calling it surge pricing.

They’ll help your team, too.

Exploiting vast new flows of information can radically improve your company’s performance. But first you’ll have to change your decision-making culture.

An essential step in improving productivity is measuring it appropriately. But managers have trouble working with the experts who design and implement...

As goods and services become commoditized, the customer experiences that companies create will matter most.

Describes Apple's approach to innovation, management, and design thinking. For several years, Apple has been ranked as the most innovative company in...

GE is faced with Jack Welch's impending retirement and whether anyone can sustain the blistering pace of change and growth characteristic of the Welch...

In 2014, Chiara Ferragni, a globe-trotting founder of the world's most popular fashion blog The Blonde Salad, had to decide how to best monetize her blog...

At the end of 2014, Apple Inc. recorded the most profitable quarter of any firm in history, and its market capitalization soon topped $700 billion. 'Apple...

CEO Jeff Immelt considers whether GE is moving fast enough on its new Industrial Internet initiative. The undertaking includes building out an Industrial...

The case 'HubSpot: Inbound Marketing and Web 2.0' introduces the concept of inbound marketing, pulling customer prospects toward a business through the...

Reed Hastings founded Netflix with a vision to provide a home movie service that would do a better job satisfying customers than the traditional retail...

Examines the evolution of Dove from functional brand to a brand with a point of view after Unilever designated it as a masterbrand, and expanded its portfolio...

In 2005, Stanford Hospital and Clinics (SHC) was internationally recognized as a leading medical institution in terms of its clinical capabilities and...

In the fall of 2012, Hurricane Sandy forced a full evacuation of NYU Langone Medical Center in New York City. The institution, which comprised NYU Medical...

Within a short time frame, seven diverse team members assemble to write a business plan for a new company and struggle to define their roles, make decisions...

Dropbox is a venture-backed Silicon Valley startup, founded in 2006, that provides online storage and backup services to millions of customers using a...

It is early 2001 and the Medicines Co. just received FDA approval to market Angiomax, a blood thinner to be used during angioplasties and heart procedures....

The case 'Google Inc. in 2014' describes Google's history, business model, governance structure, corporate culture, and processes for managing innovation....

Greg James, a global manager at Sun Microsystems, Inc., sets out to meet with his entire 43-member customer implementation team spread across India, France,...

Barilla SpA, an Italian manufacturer that sells to its retailers largely through third-party distributors, experienced widely fluctuating demand patterns...

Describes the U.S. large turbine generator industry in early 1963, a period of severe price cutting and depressed industry conditions. Presents data to...

CVS's retail pharmacy operations are functioning poorly and dissatisfying customers. Many customers are defecting as a result. A pharmacy service improvement...

Zipcar is a start-up organized around the idea of "sharing" car usage via a membership organization. This case describes several iterations of the Zipcar...

The case 'Google Inc.' describes Google's history, business model, governance structure, corporate culture, and processes for managing innovation. It...