Welcome to the
Adobe Target Transition Hub.
This page will fill you in on the latest and greatest features and improvements to Adobe Target and the Adobe Marketing Cloud. It contains resources like video tutorials, a transition guide, feature capability FAQ to the classic user interface, and registration links for webinars delivered by Adobe Target experts.
It’s your one-stop shop for everything you need to plan, kick-off, and execute a successful transition with your team and organization.
"We switched to Adobe Target Premium early last year, and went from running zero tests to 700 in 2015. We’ve already run more than 1,000 tests in the first half of this year."
- Kevin Bartholomew, Digital Optimization Manager at Intel
See how Intel turbo charged their testing and personalization program by moving to Adobe Target Premium!
FAQ: Using the Adobe Target Standard & Premium interface
In this FAQ you will find answers to the following types of question (along with a lot more):
- How do I log into the new Standard/Premium User Interface?
- What changes have been made to terminology?
- Do I need to change my implementation to use the new Standard/Premium User Interface?
- How do I set-up an A/B...n test?
- How do I set-up an Automated Personalization activity?
FAQ: Making the transition to Adobe Target Standard & Premium
In this FAQ you will find answers to the following types of question (along with a lot more):
- What is Adobe Target Premium and Standard, and how are they different from Test&Target/ Target Classic Workflow?)
- Why should I migrate to the new Standard/Premium user interface from the Test&Target (Target Classic Workflow) user interface?
- What are key dates/milestones of the Test&Target (Target Classic Workflow) user interface that I should be aware of?
- Is there a resource that can assist me with learning how to perform specific actions or how to use features & capabilities that I am accustomed to using in Test&Target/Target Classic Workflow within the new Standard/Premium user interface?
- What are the steps I need to take to Transition successfully?
Get Help: Transition Checklist
Transitioning from Target Classic to Target Standard or Target Premium
This section contains the information you need to successfully transition from Target Classic to Target Standard/Premium.
If you already have mboxes on your page from a former Test&Target implementation, then these mboxes can still be used in the new interface. The updated mbox.js file is still required, but these mboxes can be selected for activities and edited using the Visual Experience Composer.
Transitioning from Target Classic to Target Standard/Premium involves the following process:
Key Milestones
Operational milestones help you determine whether your migration is complete.
Check the following operational milestones:



