Publishing | Chartbeat

Building a better audience starts with your great content.

With the tools and insights to track and understand what’s resonating with each audience, you can adapt when it matters to capture and hold readers’ attention—article after article, day after day.

KNOW

Understand your audience and where they choose to spend time:

Real-time analytics
Audience insights

ACT

Take advantage of every chance to capture audience attention:

Page optimization
Headline testing

page and headline optimization

LEARN

See trends over time and gain insight from your successes:

Performance benchmarking
Report building

know

When The Journal News puts social momentum to work

When a story reappeared in the “top pages” section of The Journal News’ Chartbeat dashboard after a few days, the editorial team dug into the article’s referring traffic sources to find that the traffic spike was coming from a link shared by a student on Facebook. With this renewed popularity, they put the story back on the homepage—and immediately saw a boost in traffic, increased engagement, and number of social shares. They had found the right audience at the right time.

With a new audience’s attention, and a better understanding of those particular visitors’ interests, they published two follow-up articles in the weeks following. With Chartbeat’s insights the team was able to not only validate decision making in real-time but also inform their long term audience building strategy.

“Heads Up Display helps us make better-informed editorial decisions around web-first rules.”

Benjamín Morales, Associate Director, El Nuevo Día

See the heads up DISPLAY

ACT

How El Nuevo Dia created a quantifiable, consistent process around the content that resonates with a real-time audience.

Without detailed real-time insights, editors at El Nuevo Día and Primera Hora were essentially blind to story placement and prioritization data - and, more importantly, audience information. With Heads Up Display, Web editors had the real-time data to create benchmarks and instant-action points around their content’s performance:

Stories ranking 1-10 stay top-of-page, anything else gets positioned below
A story gets a 15-20 minute window to gain traction with an audience. If it doesn’t resonate, the editorial team reworks headlines, promotes on social media and tweaks the content. If those tactics don’t work, they reposition the story or swap it out entirely.

“Daily Content Perspective makes it easy for us to spot past top-performing content that’s likely to attract and keep new visitors’ attention.”

Brandon Gorrell, Co-Publisher, Thought Catalog

See the Daily content perspective

learn

How Thought Catalog leverages evergreen content to attract a new audience

On days when traffic or engagement is relatively low, Thought Catalog publishers turn to the Daily Content Perspective to pinpoint content that has successfully captured visitors’ attention in the past to revive it in the present. Chartbeat affectionately refers to this content as Zombie Content.

With the insights from the Daily Content Perspectives, the publishers have been able to learn which kinds of content resonate with Thought Catalog’s readers and leverage existing content to draw in new readers and increase engagement across the site.

Say hello to Chartbeat Publishing

A suite of audience building tools—built around an audience’s actual behaviors.

Building a better audience starts with your great content.

KNOW

multi-platform tracking

ACT

page and headline optimization

LEARN

historical reporting

“The follow-up articles helped us nourish traffic and grow our audience. We would’ve missed this entire story cycle without Chartbeat.”

See the editorial dashboard

know

When The Journal News puts social momentum to work

next

“Heads Up Display helps us make better-informed editorial decisions around web-first rules.”

See the heads up DISPLAY

ACT

How El Nuevo Dia created a quantifiable, consistent process around the content that resonates with a real-time audience.

next

“Daily Content Perspective makes it easy for us to spot past top-performing content that’s likely to attract and keep new visitors’ attention.”

See the Daily content perspective

learn

How Thought Catalog leverages evergreen content to attract a new audience

next

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