Ebay's Premium
Programmatic Solutions

Reach the audiences you want with the scale and accuracy you need

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Thought Leadership

eBay’s mission is to connect consumers to the things they need and love, and eBay Advertising has always been a part of that experience. In 2012, eBay Advertising embarked on a programmatic course.

With unprecedented scale and a well-lit, high-quality environment backed by in-depth consumer insights, we quickly became a key source of inventory.

THOUGHT LEADERSHIP

The Ebay Difference

As a forward thinker in the programmatic world, eBay was one of the first publishers to recognize and solve for the challenges marketers face with relevance, viewability, and fraud.

  • Environment

    eBay provides a well-lit, brand-safe environment with massive, targeted scale

  • Bot-Free Targeting

    Our unique user IDs and first-party data can help eliminate problematic inventory

  • Viewability

    We can deliver packages that meet nearly any viewability requirement

  • Audience

    Access our proprietary audience segments based on first-party shopper attributes

  • Context

    Target more than 35 main categories and hundreds of subcategories

  • Premium Solutions

    eBay now offers Programmatic Direct in addition to our Guaranteed Deals & Private Marketplaces

Latest Work

Download our latest thought leadership articles to learn more about our take on premium inventory and private marketplaces.

Premium Inventory

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Private Marketplaces

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"Programmatic direct is projected to become the centerpiece of the programmatic ad industry."
– MediaPost

Reach the audiences you want with the scale and accuracy eBay delivers.

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Audience Targeting

eBay is one of the world's largest online marketplaces, with more than 159 million global, active buyers and nearly $83 billion in sales volume in 2014.1 That translates to more than 230 million hours of purchase activity each month.2

Each of those hours can be made up of hundreds of actions that we use to better understand the needs of our consumers, which in turn helps us pinpoint and reach your target audience.

    To learn more about our audiences, download the eBay Audience Buying Guide.

    Because our segments are powered by first-party data, you can be confident your ads aren't wasted on fraudulent bots.

    Reach the audiences you want with the scale and accuracy eBay delivers.

    Contact us

    Environment & Context

    As one of the world's most recognizable brands, eBay provides a premium environment, where shopping intent is at its highest and fraud is at its lowest. We are committed to offering our advertising partners contextually relevant inventory at scale.

    And because we understand how people shop and navigate our site, we can deliver packages that meet nearly any viewability requirement.

      eBay’s guaranteed programmatic solution drives up to a 16x increase in share of voice.3

      Reach the audiences you want with the scale and accuracy eBay delivers.

      Contact us

      Buying Solutions

      Whether you are trying to drive brand awareness or launch a direct response campaign, eBay offers a robust, programmatic lineup including private marketplaces, first look, guaranteed, and direct deals.

      To further ensure our partners are reaching the right user in the right context, we offer audience-based and category-based private marketplaces. Discover how our data and context can help drive performance for key industries.

      CONTACT US

      Triad Retail Media is the authorized online media seller for
      eBay Advertising.

      Leverage the power of eBay—one of the world's largest online marketplaces. Our programmatic solutions are designed to help you run campaigns at scale, quickly and efficiently.
      Let’s get started.

      Triad Retail Media

      727.231.5096

      100 Carillon Parkway, Suite 100
      St. Petersburg, FL 33716

      eBay's first-party data and media solutions make it easy for you to reach your ideal audience at scale and across all devices. To learn more about our advertising solutions, please visit our full media kit.