The eBay Audience Platform allows you to stay with your audience throughout their entire purchase journey. Our proprietary platform is exclusively powered by eBay first-party commerce data and provides unlimited scale for nearly any audience you seek.
Download eBay’s complimentary Audience Buying Guide to learn how you can stay with your audience wherever they go.
“The path to purchase is often a long and winding one. Consumers move back and forth across devices, channels and platforms, and may research in one place, buy in another and desire marketing messages in a third.” – eMarketer
The eBay Audience Platform has access to first-party commerce data from over 162 million eBay buyers worldwide.1 Our rich audience data is based on actual shopping and purchase behavior, which helps us accurately target your ideal audience. Whether you’re looking for a certain demographic, lifestyle or life stage, we can deliver it at scale.
And because we know what our users are interested in and intend to buy, we can even help you reach in-market shoppers with a high propensity to purchase specific products. Through eBay’s single, universal login, we can deterministically link this shopping behavior to real humans, regardless of the device they’re using. This direct relationship with our users is what allows us to stay with your audience wherever they go.
Since eBay data is refreshed in real time, our team of campaign managers and data scientists can optimize your target audience before the campaign starts. And through the use of advanced audience modeling, we can even help uncover new customers who “shop-alike”—not just “look-alike” —your best customers.
During the campaign, the eBay Audience Platform optimizes all campaign variables, including context, device, time of day and creative. Since we know your audience doesn’t stay in one place, we’ll identify the right mix of sites, apps, devices and formats to help ensure you deliver your message in the right place, at the right time.
The eBay Audience Platform gives you access to our network of premium and niche sites. We leverage a wide range of environments and formats which allow you to stay with your audience throughout their entire purchase journey. Our suite of products is available cross-device, and delivers display, video and social at scale.
We can also help you make the most of your CRM list. Match your data to ours and upsell existing customers or reactivate past customers. Our location based targeting and dynamic creative capabilities help ensure your message is being delivered to the right person at the right time. Discover more about how our products can work for you.
Are you looking to build brand awareness or drive in-store sales? The eBay Audience Platform has the solutions you need to help meet your KPIs. In fact, we’ve already delivered for top industry brands across a wide variety of key categories. Contact us to learn more about our proven success.
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