Looking ahead to #NYFW

Thursday, February 12, 2015 | By Rachel Dodes (@racheld), Head of Fashion Partnerships [15:03 UTC]
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This week, the streets of New York City and the timelines of Twitter will intersect with fashion-forward looks from New York Fashion Week (#NYFW). The bedecked and bejeweled will take conversations around their favorite shows and looks to Twitter, where they’ll share their experiences in 140 characters, enhanced by photos and video.



We’ve invited an elite group of fashion influencers — designers, celebrities and editors — to share their #NYFW experience on Twitter. Known as the #fashionflock, they will be in the front row and behind the scenes Tweeting the best of the runways and parties. The #fashionflock will also be powered up: Twitter has partnered with @Mophie to equip our influencers with customized @Mophie juice pack cases, and the #fashionflock will be among the first ever to get their hands on @Mophie’s custom cases for the iPhone 6. 

We also partnered with Ladurée (@LadureeUS) to give our #fashionflock members a sweet treat: macarons featuring the Twitter logo. This marks the first time the 150-year-old French bakery has ever put a company logo on a macaron.

You can follow the action by searching for the hashtag on Twitter, and of course follow #fashionflock along with your other favorite models, editors and bloggers using this Twitter list. Simply subscribe to the list to get all the best content throughout the week. And be sure to check back next week, when we’ll tell you which designers got the most Twitter attention and who had the most noteworthy creative use of Twitter during #NYFW.

 

While there will undoubtedly be an uptick in runway conversation this week, don’t forget that global fashion-watching happens every day on Twitter. Whether you’re sharing an #OOTD or #WIWTD Tweet, Twitter is the place to get into all that’s happening in fashion. Here’s a look at how the fashion conversation has played out on Twitter since the beginning of the year:

And below we’ve included the members of our #fashionflock. Til next time!

Celebrity Fashion Influencers

Designers

Editorial Influencers

Industry Influencers

Tags
fashion and Twitter data