MailChimp for Shopify

Getting started is easy

Streamline your email marketing workflow. Integrate your store with MailChimp.

1. Sign up for a MailChimp account.



2. Create a list in MailChimp (1 list per store, please).



3. Install MailChimp for Shopify to your Shopify store.

You'll have the power to:

1. Sync list and purchase data.



2. Create abandoned cart automation workflows, eliminate shopping cart abandonment, win back lapsed customers, and follow up post-purchase.


3. Showcase product recommendations.



4. Segment based on purchase history and track your VIPs.



5. View your results and measure ROI.



6. Grow your audience and sell more stuff with Facebook Ad Campaigns in MailChimp (New)

Add customers automatically to MailChimp

During the checkout process, Shopify asks your customers if they’re interested in receiving marketing information from your store. When a customer completes an order and agrees, MailChimp for Shopify will automatically subscribe them to your MailChimp list. Plus, your customers are added to a static segment called "Shopify Customers" so that you can easily target email campaigns only to them.

Target email campaigns based on buying behavior

MailChimp for Shopify will also relay e-commerce data to your MailChimp account, allowing you to target email campaigns based on your customers' buying behavior. Tell them about special offers and promotions, or send product recommendations to customers based on their purchases.

By enabling e-commerce link tracking on your email campaigns, MailChimp for Shopify will pick up on sales generated by your campaigns. Your campaign reports in MailChimp will contain detailed information to help you measure the ROI of your campaigns and help you optimize your email marketing strategy.

Automate email campaigns

MailChimp's automation tools, available in all paid accounts, make it easy to reach your customers and deliver the right content at the right time. And, when you connect your Shopify store, you can use one of our preset automation workflows to automatically send abandoned cart messages encouraging shoppers to complete their purchase, re-engage inactive customers with incentives and relevant product recommendations, or follow up with customers after they buy an item from your store.

Send content that matters with personalization tools

Using MailChimp's advanced segmentation tools, you can target automated campaigns based on e-commerce data, geolocation, and more.

Deliver personalized product recommendations to each customer based on their purchase history, advertise your store’s upcoming promotions, and reward your best customers. After sending, monitor MailChimp’s robust campaign reports to measure ROI, see what’s working, and learn how you can get better.

Facebook Ad Campaigns in MailChimp

Combine your email marketing efforts with Facebook ads to create an integrated marketing campaign that makes it easy to target current customers, grow your audience, and keep your messaging consistent. MailChimp Reports will tell you your ROI and how many customers you’ve acquired, along with standard metrics like cost per click.