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  • Services
    • Focus Consulting
    • Client Case Studies
    • Client Quotes
    • Client List
    • Speeches
  • Books
  • Media
  • Blog
    • Al’s AdAge articles
    • Ries’ Pieces Blog
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  • home-image-visual-hammer-red
    2016 Marketing Hall of Fame inductee
    Al Ries
  • home-image-visual-hammer-red
    The most revolutionary marketing book
    since Positioning and Focus.
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    The contour bottle.
    Speaks louder than words. It says I'm the real thing.
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    The duck.
    Increased Aflac's name recognition from 12 percent to 94 percent.
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    The lime.
    Made Corona the No. 1 imported beer. It outsells Heineken by 82 percent.
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    The straw-in-the-orange.
    Made Tropicana the leading brand with a dominant marketshare.
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    The red sole.
    Made Christian Louboutin and his shoes world famous.
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    Does your brand
    have a visual hammer?
    Ries & Ries can help you focus and develop one for your brand.
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Process

Our five steps for building a strong brand start with finding a focus.

Positioning

The book that shook the world of marketing with the force of a 20-megaton bomb.

 Over 1.5 million copies sold.

Over 1.5 million copies sold.

Our #1 principle.

Without a focus, positioning isn’t possible.

Without a focus, you can’t find a visual hammer.

Without a focus, you can’t build a brand.

Consulting

One-day sessions to focus your brand and develop your visual hammer and battlecry.

Client Cases

Read how we have helped these clients focus and build their brands with a visual hammer.

Speeches

We have given talks in over 60 countries.

Al Ries

Read Al’s articles

AdAge columnist since 2003

Laura Ries

Read Laura’s Blog

Ries’ Pieces since 2004

New!

Battlecry

Winning the battle for the mind with a slogan that kills

Some Recent Clients

nVidia
Doritos
Samsung
Ford
Illy
Proactiv
Bomgar
The Republic of Tea

Ries & Ries has been featured in many news outlets and international publications

TodaySquare
RestSquare
NYTSquare
WSJSquare
USATodaySquare
SquawkSquare
OreillySquare
NBCSquare
HLNSquare
HannitySquare
FoxBusSquare
FoxNewsSquare
CNNSquare
BloomSquare
CNBCSquare
APSquare
ABCSquare
AASquare

Contact

Ries & Ries
Focusing consultants
Atlanta, Georgia USA

Phone: (770) 643-0880

Information: [email protected]
Laura Ries:[email protected]
Al Ries:[email protected]


Recent Blog Posts

  • Polarize, Don’t Demonize: The Secret to Politics and Marketing
  • Forget Your Ps; Mind the Four Ms of Marketing
  • Forget words. When constructing a slogan, think “sounds.”
  • It’s time for CMOs to focus on the major marketing issue of the 21st century.
  • Why is everybody customer oriented when the real opportunity is something totally different?
  • All that is necessary for evil to triumph is for good people to use poor marketing strategies.

Laura’s Twitter Feed

  • 2 weeks ago Visuals do speak louder than words and no spelling is required. Atlanta High School Metro Swim… https://t.co/qXeArGYLV9
  • 2 weeks ago Visuals speak pounder that words. Atlanta High School Swim Championships. https://t.co/j1T4YLV6Vv
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