Nielsen Online Privacy
Policy
NetRatings, LLC and BuzzMetrics, Inc., together d/b/a Nielsen Online, are wholly owned subsidiaries of The Nielsen Company. References in this policy to “Nielsen” shall mean Nielsen Online.
Privacy Notice
Nielsen is committed to the
privacy of all visitors to its Web site (www.nielsen-online.com).
To that end, Nielsen has established this Privacy Policy (“Policy”)
to protect each visitor’s privacy. The Policy explains what and
how Nielsen collects, uses, stores and protects the information
gathered from its Web site. To read our privacy policy regarding the information we collect on behalf of our clients on their Web sites through our SiteCensus, AdIntelligence and Market Intelligence services, please click here. By using and visiting the Web site, you
agree to this Policy and the uses made of personal information as set
forth herein or amended hereafter.
What Information is Collected and How It’s Used
Upon visiting the Web site, your browser automatically sends Nielsen
your IP
address, the type of browser you are using and certain other information.
Nielsen may use this information for research and marketing purposes
and to enhance the Web site.
When individuals subscribe to our newsletter or request other information
from
Nielsen, personal information, including first and last name, job
title, company name, e-mail address, business address and telephone
number and the industry in which your company operates, may be requested.
You are not required to provide Nielsen with this personal information;
however, the newsletter and other requested information cannot be sent
to you without it.
Personal information is also collected from Nielsen clients
who login and provide a password. Such access to the Nielsen services
and Web site may also be governed by the agreement between your employer
and Nielsen. Nielsen may monitor and record such activity in
order to verify compliance with that agreement and to track your activity
on the Web site including, the reports and data accessed and downloaded
and the time spent on each section or report contained in the service.
This activity may be shared with Nielsen affiliates and certain
third parties as provided in this Policy.
There may be features on the Web site allowing you to contact Nielsen
via e-mail, which provides Nielsen with your e-mail address and
certain other personal information contained in the e-mail. By sending
Nielsen e-mail, you demonstrate your consent to knowingly and voluntarily
provide us with personal information.
Nielsen will not sell, trade, or otherwise disclose personally
identifiable information to any third party, unless stated otherwise
in this Policy, required by law, or as required to protect Nielsen rights.
Nielsen may disclose information collected from the Web site to
its agents, contractors and other third parties as may be necessary
to perform certain functions on behalf of Nielsen. However, they
are prohibited from using the information collected on the Web site
for any other purpose. If Nielsen is sold in whole or in part, various
forms of the personal information discussed in this Policy may be included
in the assets transferred to a third party.
Children’s Privacy
We intend the Web site to be used only by adults. Children are to obtain
their parents’ permission prior to sending any personal information
to us over the Internet. The Web site does not knowingly or intentionally
collect information on children under the age of 13. If we discover
that a child under the age of 13 has supplied personal information
to Nielsen via the Web site without their parent’s consent,
that information will be deleted from our system.
Use of Cookies
Cookies are only used when existing Nielsen clients
visit the Web site, and not when other individuals visit the Web site,
subscribe to the newsletter, or request other information from Nielsen.
Cookies are small pieces of information transferred to your computer’s
hard drive through your web browser to enable NetRatings systems
to recognize your preferences and settings. Cookies collect information
such as the type of search engine used, the sections of the website
visited and other website usage information. Nielsen may use this
information for research purposes and to enhance the Web site. The
information is aggregated prior to such use and does not include any
personally identifiable information.
Most browsers automatically accept cookies and you may manually disable
them. For more information on disabling cookies, go to the “help” menu
on your browser. Additional information on cookies can be obtained
from the Federal Trade Commission website at www.ftc.gov. The Web site
may still be viewed after disabling cookies.
Accessing and Changing Your Personal Information
You may unsubscribe to the newsletter by clicking the “Newsletter” icon
at www.nielsen-online.com and following the prompts. You may also
send e-mail to [email protected] requesting access and changes
to your personal information. For your protection, Nielsen will
take the necessary precautions to verify your identity prior to changing
or allowing access to your personal information.
Changes to Our Privacy Policy
Nielsen may change and update this Privacy Policy, including materially
changing the use made of personal information described herein. Any
change or update to our privacy policy will be posted on our Web
site under “Privacy Policy” at least 30 days prior to
their implementation. Your continued use of the Web site after the
effective date of any changes will constitute your acceptance of
all of the changes.
Questions
We welcome comments and suggestions regarding the Nielsen privacy
notice. Please contact us with questions about our privacy policy or the information
we have collected from you. If you believe
your personal information has been misused or handled in such a manner
contrary to the policy stated above, please contact us.
Miscellaneous
This Policy and any issue or dispute regarding privacy concerns will
be governed by and interpreted in accordance with the laws of the
State of New York and the United States of America, without regard
to the choice of law provisions. This Policy and the Terms of Use
are the entire agreement between the parties relating to use of the
Web site and person information collected by Nielsen.
Updated October 24, 2008
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