MediaPost Publications

Sports On Mobile: Bring It On! by P.J. Bednarski, Staff Writer

New numbers crunched by 7Park Data shows that sports and mobile apps make a great team. Views are up, bigly. ...Read the whole story

Innovid Starts Integrated Marketing Cloud Technology For Personalized Videoby Wayne Friedman
Video marketing platform Innovid says its new integrated marketing cloud technology will offer better personalized video ad consumption, with a new marketing cloud suite that will allow data attached to "paid" video integrations to travel into other channels -- wherever the consumer takes their digital media journey. ...Read the whole story
Long-Form Digital Video Grows -- On Laptops, Connected TV, Mobileby Wayne Friedman
Traditional TV networks/producers are seeing continued growth in long-form content for digital media -- on laptops/computers, connected TV and even smartphones. Time spent watching mid-form and long-form content now comprises 57% of all video watched on laptops/computers in the third quarter, according to a Q3 Ooyala video report -- a 43% increase year-over-year. ...Read the whole story
CBS: Broadcast TV Looking At Flat Ad Gains For 2017by Wayne Friedman
CBS continues to be more optimistic about broadcast TV ad spending next year -- forecasting flat revenues versus 2016. Other media estimates have projected single digit percentage declines. ...Read the whole story

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CBS Looks Likely To Join YouTube TV PackageTubefilter
At UBS conference, CBS topper Leslie Moonves comes very close to flat out announcing the network will be part of YouTube's upcoming content package to rival ATT DirecTV Now, Sling TV and Vue ...Read the whole story
Why Is Snap Looking For 3-D Animators? Fast Company
Snapchat parent, Snap Inc., is looking for 3D animators, 3D engineers, character riggers, and character modeler positions for its research department. That could indicate a deeper push into augmented reality or gaming for the company ...Read the whole story
Netflix Previews Will Now Be Moving ExperienceTechCrunch
Netflix will roll out a new user interface for its app for televisions and streaming media players which will w include video previews, instead of still images. The previews will appear when you’re looking for something to watch, and pause on a specific title. Netflix had been testing the idea previously ...Read the whole story
Acting So Fast! Facebook,YouTube, Twitter, Microsoft Launch Database to ID Terror ContentTubefilter
Four major tech companies are taking steps to fight back against their most radical users. Facebook, YouTube, Twitter, and Microsoft have announced plans to launch a joint database that will identify terrorist content so that it can be blocked. ...Read the whole story
Movie To Be Promoted Via Virtual RealityMobile Marketer
With the release of the highly anticipated Assassin's Creed film just around the corner, 20th Century Fox teamed up with AMD and Alienware to produce an immersive VR experience to promote the film. The VR experience is set to take the viewers into the world of the Spanish Inquisition, the time period in which the movie is partially set. The use of virtual reality brings the film back to its roots as a video game franchise. ...Read the whole story
Is There A Superior Streaming TV Service?Slash Gear

Facebook Testing Curated Content For Publishers by Erik Sass, Staff Writer

Facebook is stepping up its efforts to woo publishers with a new feature allowing users to browse curated selections of content from news publishers drawn from their individual news feeds, according to Business Insider, which first ...More

Selling Off ESPN? Consider The Broadcast-Cable History Of Spinoffs First by Wayne Friedman, Staff Writer
One media analyst believes Walt Disney would be better without ESPN-- that the volatility around the big cable TV network is a distraction when it comes to valuing parts of Disney's entertainment assets. Possibly ESPN could ...More
North America Banner Click Through Rate Up To 0.14% by Jack Loechner, Staff Writer
The average click-through rate for a standard banner ad globally is 0.16%, though there were considerable differences across regions. ...More
FCC's Republicans Slam Decision To Crack Down On 'Data-Free TV' by Wendy Davis, Staff Writer

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