• Infectious Media Rounds Out Executive Teamby Larissa Faw

  Programmatic advertising agency Infectious Media is adding to its executive team following several new international account wins, including Expedia. ...Read the whole story

• Near Integrates Global Consumer Data Into Oracle's BlueKai Marketplaceby Tobi Elkin

  Near, a location intelligence platform that provides real-time information on places, people, and products announced an integration with Oracle Data Cloud to make Near's global audience data available through Oracle's BlueKai Marketplace. ...Read the whole story

• OpenX Expands Executive Team, Hires Chief Financial Officer And Chief People Officerby Tobi Elkin

  Programmatic ad marketplace OpenX announced the appointments of Eric W. Muhlheim as chief financial officer (CFO) and Laura Revenko as chief people officer (CPO), a newly created role for the company. ...Read the whole story

• InMobi Integrates Nielsen Digital Ad Ratings For Audience Verificationby Tobi Elkin

  Mobile ad-tech firm InMobi said it will integrate Nielsen Digital Ad Ratings (DAR), which will enable advertisers to measure the demographic composition of the audiences reached via InMobi. ...Read the whole story

• Intersection Taps AOL's Martinez As CROby Joe Mandese

  Long-time digital ad executive Marta Martinez has joined Intersection, a media technology company that develops and deploys free, ad-supported municipal WiFi hubs such as LinkNYC and LinkUK, as chief revenue officer. Martinez, a Madison Avenue vet who was senior vice president, global corporate development at Havas Digital, was a key player in the development of early trading desk and programmatic media-buying operations and then went on to take several supply-side roles. ...Read the whole story

• CMOs Lack Focus On Analytics, Strategy Needed To Drive Revenue by Laurie Sullivan

  CMOs will take on more responsibility for driving company growth in 2017, but according to findings from a study by The CMO Council and Deloitte released Tuesday, few are prepared to take that responsibility. ...Read the whole story

• Location-Based Targeting, Demographics Anchor Searches, Drive Omnichannel Marketingby Laurie Sullivan

  Location-based advertising and marketing will increase mobile investments in 2017 by a compounded annual growth rate of 15.6% for mobile search, but marketers still struggle with offline-to-online attribution, according to data released Monday. ...Read the whole story

• Throtle To Use Drawbridge's Connected Consumer Graphby Philip Rosenstein

  Drawbridge, the digital identity anonymizing company, announced on Monday that Throtle, a data onboarding firm, will use Drawbridge's Connected Consumer Graph to aid in the cross-device targeting of consumers. ...Read the whole story

Ad-tech players are already speculating on what 2017 may hold for one of the most dynamic technologies in our industry: programmatic. ...More