• U.S. Senators Request Study of Government Spending With Minority-Owned Agencies And Media
    A letter was sent this month to GAO Comptroller General Gene Dodaro asking the agency to issue a report on federal government spending habits with minority-owned publications, public relations firms, advertising agencies, and media companies.
  • Ogilvy Scores Top Marks on LGBT Equality Study
    As part of its LGBT-friendly policies Ogilvy has ten professional networks within the agency, each focusing on a particular topic area and which are charged with creating policies and procedures in support of each group.
  • Study Suggests Reallocating 6% of Marketing Spend to Programmatic Will Increase Marketing ROI 22%
    The study was conducted in partnership with The Female Quotient Strategy and took a look at $20 billion in spending by the top 200 U.S. brands. Each of the brands spends over $100 million.
  • Agency Full of 'Experience Mavens' and More Cowbell Gets New Management Team
    New York-based Manifest is an agency that is into things like persona development, customer journey, mental model development, digital anthropology, immersive experiences and other heady stuff like that.
  • Agencies May Find This Partnership Between Branded Entertainment Network and Producers Guild Very Interesting
    Product integration platform Branded Entertainment Network has formed a partnership with the Producers Guild of America which will provide BEN Clients with brand integration opportunities in film, television and new media.
  • It's Time To Party With The Ad Club!
    In the interest of helping you have a great time this holiday season, I share with you the news that the Ad Club of New York will host its annual holiday party this Thursday, December 1 at Arena in NYC.
  • Yet Another Agency Makes Yet Another Acquisition Netting Yet Another Totally New Thing
    Irvine-based agency Advantage Solutions has acquired Upshot, a consumer marketing agency based in Chicago. I'm told the addition of Upshot to Advantage Solutions will create a "comprehensive end-to-end brand marketing capability that enables clients to optimize brand activation and the journey to purchase." So, yeah, something totally new.
  • Yup. An Ad Agency Turned the Mannequin Challenge Into an Ad
    Publicis in Belgium has taken the Mannequin Challenge that has swept the internet and turned it into an ad for the Belgium League of ALS.
  • Inspired by Award-Winning 'Stop-It' Cheil Worldwide and ANDY Launch Internship Program
    Stop-It, is an ingenious app designed to help anyone who finds themselves in a domestic violence situation.
  • RED Interactive Agency Office Robot Allows Remote Workers to Better Interact With Office-Based Employees
    The robot adds to the agency's current use of other remote tools such as video conferencing and, of course, Slack.
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