Today's Opinions
Among other transformation, the Internet of Things will, in effect, create a lot more of what I view as digital eyes. Various types of sensors and tracking devices already are being deployed so that distant viewing ...
Facebook, Microsoft, Twitter and YouTube said this week they will work together to remove terrorist videos and photos from their services. ...
It happens all the time in sports marketing - planners and buyers craft intricate media plans to reach the exact right consumer, using sports as the unparalleled platform of interest that it is, but they lose ...
A letter was sent this month to GAO Comptroller General Gene Dodaro asking the agency to issue a report on federal government spending habits with minority-owned publications, public relations firms, advertising agencies, and media companies. ...
The figures have been reappraised. 2016 was the year of mobile, or at least "mobile-first" -- and early next year we will be digital-first as new channels overtake their traditional rivals for media attention. ...
The media would have us believe that no one watches ads. But obviously someone sees a lot of them. Nielsen's C3 rating is a measure of ad viewing - and, even with competition from smartphones and ...
New numbers crunched by 7Park Data shows that sports and mobile apps make a great team. Views are up, bigly. ...
We just made it through a record-breaking Black Friday and Cyber Monday, but that's just the beginning. It's that time of year when retailers across the country go into hyper-sales mode to push brands in front ...
Instagram really wants to avoid the troll infestations that are plaguing other social networks like Twitter -- and, to a lesser degree, parent company Facebook. For that reason, it will soon let everyone disable commenting on ...
Facebook is stepping up its efforts to woo publishers with a new feature allowing users to browse curated selections of content from news publishers drawn from their individual news feeds, according to Business Insider, which first ...
One media analyst believes Walt Disney would be better without ESPN-- that the volatility around the big cable TV network is a distraction when it comes to valuing parts of Disney's entertainment assets. Possibly ESPN could ...
One of the findings within BrandMuscle's third annual "State of Local Marketing Report" is that that very few local affiliates - only 19% - are using search advertising. ...
Danny Cox, a marketing major at ASU, began his political career with John McCain shortly before being poached by Donald Trump's 2016 presidential campaign. His meteoric rise is evidence of the deep structural changes in politics ...
Does "Hairspray" have what it takes to topple "The Sound of Music"? That has become the eternal question every December as NBC prepares to mount another musical with the word "Live!" attached to the title. ...
Sorry, Mark Zuckerberg, but no matter what you may have said in the past about not being a media outlet, you can't duck this responsibility. If our public opinions are formed on your private property that ...
It's not about walking into any grocery store and using technology to purchase anything without going through a checkout line. It's an Amazon branded grocery store. And it's not just any payment system. Amazon has created ...
The average click-through rate for a standard banner ad globally is 0.16%, though there were considerable differences across regions. ...
Tyler Parkervest was arrested four times and hit with a huge bail payment after his ex-girlfriend used Facebook to make it look like he was stalking her. ...
Would you like to make a tech giant with a questionable tax and HR record do away with most of the staff in a store so you have nobody to talk to? Thought not. Me neit ...
For most modern consumers, winning extra points will always play second fiddle to price and convenience. It doesn't matter how many brand loyalty cards they have. ...
MediaMath CEO Joe Zawadzki eyes 2017 as a year to formulate best practices for real-time marketing, and create new business models for programmatic media. And, by the way, it's time to get serious about attribution. ...
Uber is buying Geometric Intelligence, a 15-person artificial intelligence startup based in New York, and will transport it intact to Silicon Valley, where it will become Uber AI Labs. ...
Pokemon Go introduced augmented reality to the masses some time ago and now, for anyone who missed that altogether, there's an easy way to see AR in action, courtesy of the federal government. The White House ...
As part of its LGBT-friendly policies Ogilvy has ten professional networks within the agency, each focusing on a particular topic area and which are charged with creating policies and procedures in support of each group. ...
FCC Commissioner Michael O'Rielly slams the agency for its recent "attempt to intimidate providers in order to shut down popular offerings to consumers." ...
Ad-tech players are already speculating on what 2017 may hold for one of the most dynamic technologies in our industry: programmatic. ...
Imagine if CNN, MSNBC, or Fox News Channel publicly attacked one of its on-air advertisers, say GEICO, Quicken Loans, or UnitedHealthCare, because those marketers decided they didn't like CNN's opinionated and/or factual content. Let's go one ...
From the gas station to the mall to the restaurant, expect holiday shoppers to use their phones throughout their entire "purchase journey" this year. That's according to some new findings from Nielsen, which tracked the mobile ...
People-based marketing (PBM) is likely one of the buzziest buzz words in the ad-tech space right now. Though it's actually been around for years, PBM is helping clarify ambiguous terms like "omnichannel marketing," "mobile marketing," "cross-device ...
Unruly, the ad tech company, says the John Lewis ad, #BusterTheBoxer is the more shared commercial of 2016. ...
