OMMA Atlanta: The Southern Strategy
Atlanta is home to some of the world’s most recognizable consumer brands, most independent and innovative agencies, and hottest brands of tomorrow. What makes this marketing world tick? In February MediaPost brings its long-running roadshow series on digital marketing trends and innovation to Atlanta. And we bring a lot of Atlanta – its signature brands, top agencies and rising stars - to OMMA.
How are some of Atlanta’s hometown brands, large and small, crafting integrated marketing plans that follow the consumer journey? We ask some of their teams to share their best practices, how they are leveraging local resources and insight and building a robust Atlanta marketing economy. Which hometown agencies and emerging brands are following a new marketing vision while bringing unique Atlanta flavor to everything they do?
And in classic OMMA Roadshow fashion, we also bring to Atlanta MediaPost’s focus on the digital marketing and media challenges. How are changing agency/client relations, problems of transparency and accountability playing out as they are throughout the current advertising economy?
At OMMA Atlanta we explore the brands, agencies and innovations that make the jewel of the South a unique part of the new digital marketing economy.
What To Expect
* Listen to leaders in the online marketing industry give keynotes, research presentations, and discuss the benefits, challenges, and future of real-time marketing
* Discover when to use RTB-driven campaigns, where humans fit into the picture, how to balance premium display and RTB strategies, and the impact real-time has on the market for buying and selling inventory.
* A unique opportunity to network with Atlanta's best. Meet top media buyers, planners, senior ad agency execs, publishers, brand managers, researchers, analysts, and technology solution providers.
* Gain an all-around deeper understanding on the trends shaping the future of marketing and advertising
