News

DOJ Probes Agency Commercial Production Practices

"The Wall Street Journal" reported today that the Justice Department has begun a probe looking into so-called check bids and related activity on the part of ad agencies. A check bid is a bid for commercial production work that an independent production house submits -- often under pressure from an advertiser's ad agency that is also in the commercial production business. Often the indie ...

By Steve McClellan Dec 7, 2016
MAD

Opinion

Online Spin
Back To The Coffeehouse: Has Journalism Come Full Circle?

Sorry, Mark Zuckerberg, but no matter what you may have said in the past about not being a media outlet, you can't duck this responsibility. If our public opinions are formed on your private property that ...

By Gord Hotchkiss, Featured Contributor 12/06/2016
Events & Awards

Each year, all year, MediaPost hosts more than 30 events across a range of marketing disciplines ... including our OMMA events, Insider Summits and Creative Media, OMMA and Appy Awards. Chances are some are just right for you.

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Bob Garfield: Garfield At Large
Good Grief

Ha! I knew I was right! "Get rid of Snoopy," I advised Met Life, in print, because, obviously, the ads were just a particularly saccharine form of celebrity endorsement. And because their Peanuts-ness distracted from whatever ...

By Bob Garfield, Featured Columnist 12/05/2016
MediaDailyNews
You Watch More Ads Than You Think

The media would have us believe that no one watches ads. But obviously someone sees a lot of them. Nielsen's C3 rating is a measure of ad viewing - and, even with competition from smartphones and ...

By Gary Holmes, Op-Ed Contributor 12/06/2016
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Today’s Most Read Blogs

How Many Devices Can You Measure?  by Ray Schultz, Columnist
North America Banner Click Through Rate Up To 0.14%  by Jack Loechner, Staff Writer
Good Grief  by Bob Garfield, Featured Columnist
Big Spender; Facebook Promotes Facebook Live  by Jack Loechner, Staff Writer
6 Steps To Improve The Customer Journey   by Laurie Petersen, Columnist

Today’s Most Commented On

Good Grief  by Bob Garfield, Featured Columnist
NBC's New Tradition Of December Musicals Continues With 'Hairspray'  by Adam Buckman, Featured Columnist
Fake News Triggers Shooting Incident In D.C.  by Erik Sass, Staff Writer
Study Suggests Reallocating 6% of Marketing Spend to Programmatic Will Increase Marketing ROI 22%  by Richard Whitman, Columnist
Back To The Coffeehouse: Has Journalism Come Full Circle?  by Gord Hotchkiss, Featured Contributor

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