A fundamental principle behind the European self-regulatory programme for Online Behavioural Advertising is for entities engaged in OBA to clearly inform consumers about OBA data collection and use practices through enhanced notice, provided via the consumer-facing ‘OBA Icon’:
Entities participating in the programme may use the OBA Icon with approved accompanying text for each European market. Details of approved accompanying text and other technical guidelines for integrating the Icon are contained in the Technical Specifications for implementing the IAB Europe OBA Framework and EASA BPR in Europe, a copy of which is available for download from the European Principles page.
Fees
Please find more information about the applicable fees on the dedicated page.
Process
Please use the form below to submit your application for licensing the OBA Icon. After submitting the online application, you will receive a confirmation email with the appropriate licence agreement(s) to complete the registration process. Delivery and use of the Icon will be contingent on the execution of a licence agreement and receipt of payment (if applicable).
Unsure of your obligations and responsibilities? Unsure if your company should obtain a licence? Please refer to the FAQs section and European Principles Documents. If you still have unanswered questions, please contact us directly.
