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Digital advertising and privacy are not mutually exclusive. It is possible to strike the right balance between the two. The tension between privacy and digital advertising Privacy is no longer an issue confined to privacy experts and the tech community, it is now a topic of fierce debate in much wider, informal contexts, from university common rooms to dinner party conversations. European citizens are concerned about the potential misuse of personal data online and these concerns have now made their way firmly to the centre-stage of high-level political debates. Policymakers

Amid the recent (and continuing) redrawing of the European data privacy landscape, it is of crucial importance for the digital economy that the freedom to deliver advertising matched to the interests and preferences of people (otherwise known as online behavioural advertising (OBA)) is preserved. The collection and use of data to provide relevant advertising means that industry can continue funding a wealth of content, services and applications making them widely available to consumers, often at little or no cost. It is also important that industry self-regulation – designed to give

The European Advertising Standards Alliance (EASA) recently launched its revised Best Practice Recommendations (BPR) on Online Behavioural Advertising (OBA), since their initial introduction back in April 2011. These recommendations are designed to provide support and advice to Self-Regulatory Organisations (SROs) and industry members on the practice of advertising self-regulation and forms the core of how the industry practically applies the EU Principles for the self-regulation of OBA. Not only that, but the recommendations, including the revisions, are supported by associations representing the entire OBA value chain. The scope and application

Working to deliver user-centric transparency and control in digital advertising According to IBM we create 2.5 quintillion bytes of data every day, with 90% of it being created in the last two years. This eye-popping statistic is pretty much meaningless to most of us: we tend to take it all for granted as we go about our everyday lives. And with the amount of connected ‘things’ in use in 2016 expected to be 6.5bn worldwide, this is only going to get even more complicated. So how do we achieve meaningful