BizReport : Trends & Ideas

Trends & Ideas

Tuesday, January 31, 2017

94% of all websites experienced a bot attack in 2016

Bots continue to account for more online traffic than humans but, according to new figures released by Imperva Incapsula, the positive news is that, despite a slight rise in bot activity, that increase is attributed to good bots. >>

Monday, January 30, 2017

Expert: What postal increases mean for SMBs

US postage rates seem to rise on a yearly basis; according to come experts, parcel shipping volume will increase by at least 20% by 2018. This mean additional costs for businesses shipping. Here is what brands need to know. >>

Monday, January 30, 2017

JICWEBS: Red-letter day in war against ad fraud

One of the most significant moves ever made to tackle online ad fraud has occurred with the first-ever industry seals awarded to companies who have been verified their processes reduce the risk of fraudulent ads being served. >>

Thursday, January 26, 2017

Ad Roundup: Launches to offer increased data

In today's advertising roundup, two product launches, and a partnership which are all geared at giving brands and marketers better data about their customers. >>

Thursday, January 26, 2017

Expert: What retailers need to know about 3D shopping

Some experts believe we will see a shift from 2D online shopping to 3D. Just what will the shift entail and how can retailers prepare? I had the chance to chat with Marty Duffy at G2 Crowd about the changes. >>

Wednesday, January 25, 2017

How to better understand the ROI of ad efforts

While many brands and retailers continue to push budget dollars online, there remain some that don't understand the ROI of what they do online. Here are three tips that will help brands better understand marketing ROI. >>

Wednesday, January 25, 2017

Expert: Mobile key for 2017

As we saw during the 2016 holiday shopping season, mobile is changing the way consumers engage not only with content, but with retailers and other brands. Here's how brands can prep for mobile change now. >>

Tuesday, January 24, 2017

Study: Mobile gaming makes people happier than socnets

Playing around with a game makes people happier than playing around in social media. That's the takeaway from new Tapjoy data, which found people not only are more relaxed when playing games, but that games also make them feel more focused and engaged. >>

Tuesday, January 24, 2017

Ad Roundup: Experience key to releases, partnerships

In today's roundup, a trio of announcements that key in on customer experience. >>

Tuesday, January 24, 2017

Top 3 SEO strategies to implement now

Like email, the SEO space continues to garner a large chunk of advertising budgets each year. One expert offers three SEO strategies brands should implement now. >>

Tuesday, January 24, 2017

2030 and the death of Britain's town centers

Figures released this week by the UK's Office of National Statistics, coupled with research from ParcelHero, deliver chilling news for the country's high street retailers and consumers alike. >>

Monday, January 23, 2017

Ad Roundup: Partnerships and a malware offer

In today's advertising roundup, two partnerships that focus on data quality, and a malware offering for online brands. >>

Monday, January 23, 2017

Marketers believe AI will revolutionize industry, but lack understanding

Most marketing leaders believe artificial intelligence will revolutionize marketing within the next few years yet, according to a recent survey by Demandbase, in conjunction with Wakefield Research, few understand it and even less are using it. >>

Monday, January 23, 2017

Expert IDs trends to watch in IT

IT is a constantly changing space, but there is one trend this year that could be a game changer for many organizations. That is the addition of AI Ops - or algorithmic IT operations. Here's what you need to know. >>

Monday, January 23, 2017

Expert: Trends to watch in programmatic

There are three trends that, if used correctly, could help brands better utilize programmatic to control ad budgets. >>