BizReport : Research

Research

Tuesday, January 31, 2017

MEF: 78% of consumers made a purchase via mobile last year

New research from global trade body Mobile Ecosystem Forum's annual Mobile Money Report reveals that mobile is increasing its role in banking, shopping and payments. >>

Monday, January 30, 2017

Expert: What postal increases mean for SMBs

US postage rates seem to rise on a yearly basis; according to come experts, parcel shipping volume will increase by at least 20% by 2018. This mean additional costs for businesses shipping. Here is what brands need to know. >>

Friday, January 27, 2017

Survey: Businesses looking for innovation

A new year always brings insights into the past which lead to changes in the present, and 2017 is no different. And, according to new data out from Yes Lifecycle Marketing, a large number of marketers are looking for innovation this year. >>

Friday, January 27, 2017

Report: Boomers want personalization, individuality

Baby Boomers may be thought of as the generation with the most extra cash to spend, but one new report indicates they aren't loyal with that spending money. More than half of Boomers, according to the study, will shop competitor brands if the price and experience are better. >>

Friday, January 27, 2017

Top 3 tips to improve location targeting

Inaccurate location, even when slight, can dramatically skew an entire dataset, especially when the context surrounding a location is concerned. Here are 3 tips to improve location targeting. >>

Friday, January 27, 2017

Poor ecommerce experiences impact High Street stores

As if Britain's High Streets aren't already in a precarious position, more research reveals the harm to the UK's town centers if retailers don't up their digital game. >>

Friday, January 27, 2017

Consumers eliminate hotels with less than 3-star reviews from accommodation research

A new study following the path to decision during travelers' search for accommodation reveals the significant role of search engines and review ratings. >>

Thursday, January 26, 2017

Criteo data shows mobile important for Valentine shoppers

With just a couple of weeks to go before Valentine's Day, Criteo is releasing shopping trend data which could help retailers connect. Researchers sifted through more than 1.2 billion digital purchases last year and one of the most interesting findings is that sales via mobile devices rose 79% between February 10 and 12 last year. >>

Thursday, January 26, 2017

Expert: What retailers need to know about 3D shopping

Some experts believe we will see a shift from 2D online shopping to 3D. Just what will the shift entail and how can retailers prepare? I had the chance to chat with Marty Duffy at G2 Crowd about the changes. >>

Thursday, January 26, 2017

Wantedness: A new concept in marketing

Do your customers feel wanted? According to a new study, most consumers want brands to actively demonstrate that they understand and care about them. >>

Thursday, January 26, 2017

Massive Twitter botnet uncovered

Two cybersecurity experts have stumbled across a Twitter botnet consisting of more than hundreds of thousands of automated accounts. Created within just a few days in 2013, the massive botnet has been silent for four years. >>

Wednesday, January 25, 2017

Report: Mobile offers skyrocketing

Over the past year, retailers and other brands have significantly increased their use of mobile coupons and offers. That's the word from new Koupon Media data which shows 104 million Americans used mobile offers in 2016. >>

Wednesday, January 25, 2017

Consumer trust not the same in every language

Consumers are increasingly shopping online across borders and new research reveals that there is one important consideration common among shoppers from all countries considering a new retailer - trust. >>

Wednesday, January 25, 2017

How to better understand the ROI of ad efforts

While many brands and retailers continue to push budget dollars online, there remain some that don't understand the ROI of what they do online. Here are three tips that will help brands better understand marketing ROI. >>

Wednesday, January 25, 2017

95% of Internet users in China access via mobile

The number of people in China with access to the Internet rose to 731 million in 2016, as ecommerce drives consumer demand. >>