BizReport : Advertising

Advertising

Monday, January 30, 2017

JICWEBS: Red-letter day in war against ad fraud

One of the most significant moves ever made to tackle online ad fraud has occurred with the first-ever industry seals awarded to companies who have been verified their processes reduce the risk of fraudulent ads being served. >>

Monday, January 30, 2017

New mobile video ads really do get in touch with viewers

Smell-o-vision has been toyed with by marketers, but with limited success. However, a new ad experience centering on the sense of touch is proving to be effective. >>

Friday, January 27, 2017

Survey: Businesses looking for innovation

A new year always brings insights into the past which lead to changes in the present, and 2017 is no different. And, according to new data out from Yes Lifecycle Marketing, a large number of marketers are looking for innovation this year. >>

Friday, January 27, 2017

Report: Boomers want personalization, individuality

Baby Boomers may be thought of as the generation with the most extra cash to spend, but one new report indicates they aren't loyal with that spending money. More than half of Boomers, according to the study, will shop competitor brands if the price and experience are better. >>

Friday, January 27, 2017

Top 3 tips to improve location targeting

Inaccurate location, even when slight, can dramatically skew an entire dataset, especially when the context surrounding a location is concerned. Here are 3 tips to improve location targeting. >>

Friday, January 27, 2017

Location-targeted mobile ad spend to exceed $32 billion by 2021

In the next five years, mobile ad spending in the U.S. will increase 118%, according to a new forecast from research firm BIA/Kelsey. >>

Thursday, January 26, 2017

Criteo data shows mobile important for Valentine shoppers

With just a couple of weeks to go before Valentine's Day, Criteo is releasing shopping trend data which could help retailers connect. Researchers sifted through more than 1.2 billion digital purchases last year and one of the most interesting findings is that sales via mobile devices rose 79% between February 10 and 12 last year. >>

Thursday, January 26, 2017

Ad Roundup: Launches to offer increased data

In today's advertising roundup, two product launches, and a partnership which are all geared at giving brands and marketers better data about their customers. >>

Thursday, January 26, 2017

Facebook to trial ads on Messenger home screen

Facebook plans to put ads in front of its 1 billion Messenger users, according to a recent announcement from the social media giant. >>

Wednesday, January 25, 2017

How to better understand the ROI of ad efforts

While many brands and retailers continue to push budget dollars online, there remain some that don't understand the ROI of what they do online. Here are three tips that will help brands better understand marketing ROI. >>

Wednesday, January 25, 2017

Expert: Mobile key for 2017

As we saw during the 2016 holiday shopping season, mobile is changing the way consumers engage not only with content, but with retailers and other brands. Here's how brands can prep for mobile change now. >>

Tuesday, January 24, 2017

Ad Roundup: Experience key to releases, partnerships

In today's roundup, a trio of announcements that key in on customer experience. >>

Tuesday, January 24, 2017

Ad blocking good for industry, say CIM members

The vast majority of marketing professionals in the UK believe that ad blocking, far from threatening online marketing, will actually help the industry. >>

Monday, January 23, 2017

Ad Roundup: Partnerships and a malware offer

In today's advertising roundup, two partnerships that focus on data quality, and a malware offering for online brands. >>

Monday, January 23, 2017

Expert: Trends to watch in programmatic

There are three trends that, if used correctly, could help brands better utilize programmatic to control ad budgets. >>