The 4A’s 2016 Employee Compensation final report, showing salaries as of May, 2016, has been published. The study includes salary data from agencies of all sizes, reflecting the responses of 279 member agency offices providing data on 28,000 salaries for 236 job titles in 19 job categories.

This survey from Mirren and RSW/US focuses on the effectiveness of different tools that agency executives use to support their new business efforts. It covers the following tools: social media, social media monitoring, CRM/contact management software, research services, prospect/contact list building software, SEO tools, email marketing services, inbound marketing platforms,  project management /collaboration software, meeting/web […]

To assist 4A’s members in addressing the many aspects involved in assessing and structuring project assignments, an “Agency Best Practices: Project-Based Assignments” guidance and discussion Wiki workspace has been created.

This report covers actual hourly rates agreed upon between agencies and clients in 2014, and provides the industry with labor billing rate information.