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Second Nielsen Total Audience Solution Granted MRC Accreditation
Digital in TV Ratings is the second component of our Total Audience framework to gain MRC accreditation, joining Nielsen Digital Ad Ratings.
Continue ReadingThe Next Digital Grocery Frontier: Understanding Today’s (and Tomorrow’s) Digitally Engaged Food Shoppers
The grocery business industry truly is at the tipping point of great change. At this year’s FMI Midwinter Executive Conference in Scottsdale, Ariz., Nielsen and the Food Marketing Institute (FMI) revealed initial findings from its Digitally Engaged Food Shopper study.
Continue ReadingNielsen’s Perspective on Sustainability Reporting
Crystal Barnes, vice president, Global Responsibility & Sustainability, Nielsen, recently shared details behind the company’s decision to begin sustainability reporting, as well as insights on the experience so far, which were published in The Conference Board Sustainability Practices Dashboard in November 2016.
Continue ReadingRaising the Effectiveness of Public Service Announcements With Consumer Neuroscience
By using technology that uncovers non-conscious, unfiltered, neurobiological-based responses and reactions to its ads, the Ad Council is able to diagnose what’s working and what’s not on a second-by-second level.
Continue ReadingNielsen Shows What’s Next at CES
Last week, we participated in the world’s premier annual gathering place of industry leaders, manufacturers, suppliers and developers of consumer technology: the Consumer Electronics Show (CES) in Las Vegas.
Continue ReadingAdvancing Digital Audience Measurement in Japan
Smartphone ownership in Japan has risen rapidly in recent years, diversifying how consumers view media content and advertising. To create a standard and common digital (PC and mobile) audience measurement service for the Japan market, we recently announced a business partnership with Video Research Ltd (VR).
Continue ReadingNew Year, New You: Health & Wellness Is Front and Center at Nielsen
There’s no doubt that health and wellness is on the minds of consumers, retailers and manufacturers. Andrew Mandzy, director of strategic insights for the Health & Wellness Growth & Strategy business, is helping Nielsen clients follow the path to purchase along the total consumer health care journey.
An Unprecedented View: Nielsen Acquires Gracenote
This week, we announced that we’ve entered into an agreement to acquire Gracenote—the industry’s largest provider of media and entertainment metadata.
Continue ReadingFortune Magazine Honors Nielsen for Workplace Diversity
Each year, Fortune Magazine teams up with independent analysts from Great Place to Work to rank top companies for workplace diversity. For 2016, Nielsen earned high honors, ranked at #50 out of more than 500 U.S. employers.
Continue ReadingDriving Progress in FMCG Data and Measurement In China
We recently announced a strategic framework agreement for comprehensive data cooperation with JD.com, one of China’s largest and fastest growing retailers, beginning January 2017.
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