Sessions

Have you ever wanted to create time-lapse movies? Master this creative style of photography in this full-day hands-on lab. Master trainer Richard Harrington will begin the day with an overview of key skills before you head down to San Diego's historic Gaslamp District to shoot. Make sure to bring your DSLR or mirrorless camera. The afternoon will be spent back in the lab room to develop and assemble your movies.

Attendees will leave this training with new skills to shoot and develop time-lapse images, including:

• How to capture time-lapse sequences using your DSLR or mirrorless camera
• How to eliminate flicker when capturing a time-lapse
• How to choose the best aperture, shutter speed, interval and ISO
• How to develop time-lapse photos using Photoshop or Photoshop Lightroom
• How to assemble time-lapse sequences with Photoshop, After Effects or Adobe Premiere Pro

Enjoy the beautiful Marina district in sunny San Diego while you capture the inspiration around you with your mobile device camera, plus sketch and draw expressively on your mobile devices using the powerful and free Adobe Creative Cloud mobile apps. Get tips and guidance from incredible illustrators and vector art monsters. Learn new styles and fresh techniques. Then spend the afternoon in the studio as you learn how to take your creative assets into production-ready designs and layouts. You'll leave inspired and ready to evolve your concept and design process so that you can work anywhere, anytime inspiration strikes.

Break free from template-based web design without having to learn HTML, CSS or JavaScript. In this one-day, hands-on workshop, you'll see how easy it is to use Adobe Muse CC to create cutting edge web designs including flat design, mobile design, scroll effects and responsive design for any size screen. Plus integrate fully customized blogs, shopping carts, contact forms and more. Learn tips to preview, test and update before you take your site live. You'll leave with the knowledge of how to deliver professional, unique desktop and mobile sites that meet the latest web standards, load quickly, are search engine optimized and automatically adapt when viewed on any size screen or device.

Expand your creative repertoire by learning how to shoot photos and using them to build composite images that can be used in a variety of design projects. Join internationally recognized Sony Artisan photographer, artist, author and educator Katrin Eismann and Adobe Certified Expert and composting and design instructor veteran Jason Hoppe as they guide you in this action-packed preconference session. You'll start by learning how lighting, posing and framing subjects can make the difference between good and great photography before hitting the streets of San Diego in a photo walk to shoot photographs of an assortment of characters in different settings. Back in a lab, you'll use compositing tricks in Photoshop to combine your photos with other photos and add effects to create images. Finally, you'll add stylized text to complete a poster that will be printed and displayed and yours to keep at the end of MAX. No previous photography experience is necessary. You will need a camera (phones are fine). Photoshop understanding is highly recommended.

User experience is more important than ever before. A designer's approach to web and app design has to ensure that the end-to-end user experience is seamless. Designers also need to understand how the key elements of research, wireframing, visual design, interaction design, prototyping, previewing and sharing all contribute to successful design. See how Adobe Creative Cloud solutions, including Photoshop, Illustrator and Adobe Experience Design CC (Preview), make it easier than ever to design and prototype experiences that can be shared with and tested by users before moving into production.

In this preconference, which combines hands-on work and lecture, you'll learn:

• A framework for selecting appropriate research methods given the product life cycle stage
• Best practices and pitfalls for moderating usability sessions
• Techniques for bitmap editing in Photoshop and icon creation in Illustrator
• How to bring your existing assets into Adobe Experience Design CC (Preview) to help complete projects quickly

Animate CC is one of the fastest and easiest ways to create animations and games for the HTML5 canvas. If you're already animating in Flash Professional, you'll see how to turn your creations into sprites that can interact with the user and other elements on the screen. If you're already familiar with the canvas, you'll see how Animate CC makes complex shape drawing, animation and sprite sheet generation simple and transparent.

In this preconference lab, you will:

• Explore game development concepts in Animate CC
• Learn how to build a simple game on the canvas
• Build an animated scene and add basic game logic using supplied behaviors

This hands-on lab takes coding designers beyond just talking about the usual paradigms of responsive web design. You'll master what's possible today and in the future to apply adaptable designs to your real world projects. This lab is suitable for responsive web design beginners and also provides pro tips for advanced web developers.

• Improve your HTML, CSS, and JavaScript and use a variety of Creative Cloud apps
• Set up your asset creation pipeline and efficiently create scalable graphics and responsive imagery
• Learn best practices for performance budgeting, progressive enhancement and touch interfaces

This full-day Type Camp workshop will refresh your creativity, strengthen your confidence and remind you how to use your hands to create. Led by expert typographer, designer and educator Dr. Shelly Gruendler, you'll explore different hand lettering styles with the versatile parallel pen-some typical and some unexpected-as well as what to do with your hand lettering once you've finished, including digital fine-tuning. By the end of this workshop, you'll not only know how to create a variety of letter-forms, but through this experimentation, you'll learn what is possible when you simply look at letters in a different way.

From mobile to desktop, from application to application, and from creative to creative--Creative Cloud makes accessing and sharing your ideas and assets friction-free. This exciting day and a half, hands-on training provides a guided exploration of how Creative Cloud can make your work more efficient and more inspired.

Learn what's new for designers in Photoshop, Illustrator, InDesign, Muse, and more. Leverage Creative Cloud Libraries for workflow integration between applications.

Turn your ideas and inspirations into production-ready assets and incorporate beautiful Adobe Stock images and video. And with CreativeSync your apps and assets are connected across your desktop and mobile devices, so you can do great work anywhere.

From mobile to desktop, from application to application, and from creative to creative--Creative Cloud makes accessing and sharing your ideas and assets friction-free.This exciting day and a half, hands-on session provides a guided exploration of how Creative Cloud can make your work more efficient and more inspired.

Learn what's new for designers in Photoshop, Illustrator, InDesign, Muse, and more. Leverage Creative Cloud Libraries for workflow integration between applications.

Turn your ideas and inspirations into production-ready assets and incorporate beautiful Adobe Stock images and video. And with CreativeSync your apps and assets are connected across your desktop and mobile devices, so you can do great work anywhere.

This hands-on course is designed for art directors, designers, illustrators, and photographers to learn advanced imaging techniques using Adobe Creative Cloud products and mobile apps. Adobe Principal Creative Director, Russell Brown, in collaboration with his distinguished team of creative creatures, give you the opportunity to work with some of the best designers and instructors in the industry.

Learn how to capture, edit, and composite compelling skateboard decks using Lightroom, Photoshop, and Illustrator. Star as a character in your own movie. When we're done, each student will have mastered some great new skills in advanced image editing and discovered unique ways to use Adobe's latest mobile tools.

In honor of Star Trek actor Leonard Nimoy, students can elect to dress up as Mr. Spock and walk through the streets of San Diego, interacting with local earthlings and take a photo to commemorate the event. Total creative insanity at its best!

This hands-on course is designed for art directors, designers, illustrators, and photographers to learn advanced imaging techniques using Adobe Creative Cloud products and mobile apps. Adobe Principal Creative Director, Russell Brown, in collaboration with his distinguished team of creative creatures, give you the opportunity to work with some of the best designers and instructors in the industry.

Learn how to capture, edit, and composite compelling skateboard decks using Lightroom, Photoshop, and Illustrator. Star as a character in your own movie. When we're done, each student will have mastered some great new skills in advanced image editing and discovered unique ways to use Adobe's latest mobile tools.

In honor ofStar Trekactor Leonard Nimoy, students can elect to dress up as Mr. Spock and walk through the streets of San Diego, interacting with local earthlings and take a photo to commemorate the event. Total creative insanity at its best!

This hands-on course is designed for art directors, designers, illustrators, and photographers to learn advanced imaging techniques using Adobe Creative Cloud products and mobile apps. Adobe Principal Creative Director, Russell Brown, in collaboration with his distinguished team of creative creatures, give you the opportunity to work with some of the best designers and instructors in the industry.

Learn how to capture, edit, and composite compelling skateboard decks using Lightroom, Photoshop, and Illustrator. Star as a character in your own movie. When we're done, each student will have mastered some great new skills in advanced image editing and discovered unique ways to use Adobe's latest mobile tools.

In honor of Star Trek actor Leonard Nimoy, students can elect to dress up as Mr. Spock and walk through the streets of San Diego, interacting with local earthlings and take a photo to commemorate the event. Total creative insanity at its best!

Build the life and career you want by leveraging the power of social media to share your work, build a following, and monetize your passion. Join photographer Lindsay Adler as she reveals her experiences growing her career in tandem with a social media following. You'll learn best practices to boost your online presence as a visual artist, attract followers, and build a robust community engaged and invested in your vision.

Lindsay will share:

• Best practices to build your career in tandem with social media
• Importance of community and engagement
• Tips for growing following and monetization around your brand

You never leave your house without your cell phone, which is great, but where in the world are all those photos and what do you do with them? Learn how to shoot, manage, process, and archive your valuable smartphone images so your memories are safe and secure. Join Katrin Eismann as she walks through her smartphone strategy from shooting and editing to sharing and archiving. You'll leave with tips and best practices for how to make your images great and, just as important, safe from any device.

Specifically, Katrin will cover:

• How to shoot from your iOS or Android phone, import to Lightroom for mobile, and select your favorites
• Editing images and adding effects with phone and tablet apps
• Why and when to work with images in the desktop versions of Lightroom and Photoshop
• Easy ways to share images with friends and family via social media
• How to securely archive your images for future generations

Not a photographer or high-end retoucher, but still want to improve your look in selfies or put those finishing touches on a portrait? Join fashion photographer Lindsay Adler as she introduces you to the secrets of the retouching world to help improve and enhance your images quickly, simply, and believably. You'll learn incredibly easy-to-use tools and techniques in Adobe Photoshop Fix, Lightroom CC, and Photoshop CC.

This session will teach you basic approaches to enhancing any image as well as blemish-removing techniques you'll love. Lindsay will cover:

• Simple techniques for improving skin and removing blemishes
• Essential tools to enhance images quickly
• Timesaving solutions in Lightroom, Photoshop, and Photoshop Fix

They say that the best camera is the one you have with you, and these days that means that the camera in your phone is likely the device you capture images with most frequently. In this session, learn how Adobe's mobile photo apps can be used in a 360-degree workflow, from mobile to desktop, and how you can showcase your images with Adobe's design and storytelling apps.

Among the topics covered will be:

• Making Lightroom for mobile your go-to photo app
• Syncing with Lightroom for desktop
• Editing your images in Photoshop Fix and Photoshop Mix
• Using Lightroom for mobile Collections with other mobile apps
• Sharing your synced projects with Lightroom for web

Bracket, stitch, and hack time. When more than one photo is required, this session comes into play. Learn how to turn your images into works of art. We will be using Colin Smith's award-winning aerial drone photographs to demonstrate these techniques. Colin will kill some common myths about HDR and show you how you can easily create stunning HDR using Lightroom and Photoshop. He will also explore how to correctly shoot and stitch a sweeping panorama in Lightroom and Photoshop and even how to make a panoramic HDR. Finally, you'll take a look at how to shoot and make a time-lapse video all in Photoshop, without breaking a sweat.

This session will expand your mind to what's possible with Adobe digital imaging solutions:

• Make HDR in Photoshop and Lightroom
• Tone-map a raw image for realistic results
• Merge multiple photographs into a sweeping panorama
• Use Photoshop to quickly turn individual photos into a stunning time-lapse video
• Shoot for HDR, panorama, and time-lapse

Adobe Photoshop Lightroom is the digital darkroom for hundreds of thousands of photographers, professional and hobbyist alike. Attend this session to kick-start your Lightroom skills by learning the basics of working in Lightroom, timesaving workflow tips, and where to find additional learning resources.

You'll leave with a better understanding of:

• Start-to-finish image processing
• Using the power of presets for importing and applying adjustments
• Sharing and syncing your photos and collections
• Adding keywords
• Applying a copyright watermark

Join Jesus Ramirez in this information-packed lab where he will share some of his best Lightroom and Photoshop techniques for turning your so-so shots into impressive photos. In this project-based lab, you'll work step by step, from original photos to finished photos, practicing skills and techniques that you can apply to your own images immediately. You'll also pick up some handy tips and tricks that save time while producing your best work.

In this session, youll learn how to:

• Use professional techniques to recover bad photos in Lightroom
• Apply color grading techniques to give your photos a professional look
• Add textures to enhance your images
• Use Photoshop to add effects that will make your photos pop

Join photographic artist and educator Katrin Eismann and photographer and Adobe Mobile Product Manager Josh Haftel on a fun-filled and inspiring photography adventure near the San Diego Convention Center. They'll help you explore the area with a myriad of composition and mobile image processing tips and techniques. Photographers of all levels shooting with phones, mirrorless cameras, or DSLRs will leave with a new perspective on photography.

Specifically, this workshop will cover:

• Ideas on what to shoot, even when there isn't anything obvious to shoot
• Exploring composition and juxtaposition
• Shooting for a theme or project
• Assistance with composition, exposure, and visualization
• Using mobile apps to edit and share photos on the go

PSD, AI, PDF, JPG, oh my! Come and learn the best practices for working with graphics inside InDesign. Plus, learn how using Adobe Stock and Creative Cloud Libraries will help you work faster and smarter and be exponentially more productive, so you can spend more time designing.

In this session, James Fritz, senior manager of content at Lynda.com, will help you learn:

• How to modify graphics for new creative opportunities
• How to use Adobe Stock and Creative Cloud Libraries-tools that are integrated with InDesign-to work with graphics
• How to preflight your documents to prevent costly errors

Pushing her own lettering work from 'good' towards 'great' is what keeps Martina Flor busy. This Berlin-based letterer and designer will speak about the craft of drawing letterforms. Youll walk away from this session with a sharper eye to better appreciate the details of fine lettering work.Martina will walk you through: A broad overview of the craft. The working method of a lettering artist. A set of essential standards for quality artwork.

In the decade since he started ScreenFonts, his monthly review of movie poster typography, Yves Peters has started picking up trends and distinguishing specific typography tricks. Hear how film posters use a codified language of images, colors, and typography to communicate with the audience.

On this fascinating journey into pop culture and popcorn, you'll learn:

• How letters tell us much more than simply the words they spell out
• How we subconsciously translate images, colors, and letter forms into moods and concepts
• Which typeface styles identify specific film genres
• If Trajan really is the "movie poster font" How to apply techniques used in film posters to communicate more efficiently with your own design work

While he was a type designer at Adobe, Thomas Phinney helped make OpenType a standard font format, and he now helps people make fonts with FontLab. Join him for a demonstration of both the basics and some amazing things people have made fonts do with OpenType features. He'll teach you how you can make your fonts sing and dance too.

In this lab session, you'll learn:

• When and how to use workhorse OpenType features, which pro typographers use daily, in Creative Cloud apps
• Surprising and bizarre font stunts with OpenType features and the fonts that enable them (fonts can tell the future!)
• How to build features into fonts yourself, whether beginner or advanced, using FontLab: You don't have to be a programmer!

Without content, a website is a black hole, so why neglect it? Responsive content modeling makes sure your key messaging is always center stage. Find out how responsive content models help define the content creation, design, and user experience concepts for a new or refreshed site whether viewed on the web or on a mobile device.

In this workshop, Steve Fisher, founder of The Republic of Quality and Design Content Conference, will guide you in:

• Finding your core piece of content and creating a working UX vision and the guiding design principles for a project
• Sketching out and documenting responsive content models
• Moving from modeling to prototyping

Product design for web and mobile is evolving at a fast pace. As the range of devices and platforms continues to expand, so do the design considerations. Learn how design systems help a design team build a framework that meets their needs by bringing together all of the critical design components, including style guides, pattern and UI libraries, CSS frameworks, and other resources.

In this session, Jina Bolton, lead designer on the Design Systems team at Salesforce UX, will share:

• Strategies to approach, design, and build an effective design system
• How to successfully maintain the system to ensure ongoing usefulness
• Elements that design systems need to be sustainable and that are critical for success

Designers must consider their audiences at a deep level to achieve the maximum impact. Gender, ethnicity, and other demographics influence how an audience receives information. Find out how designing with this intentional awareness is key to improving design, creation, and research, which ultimately leads to building better user experiences.

In this session, Nancy Douyon, user experience research program manager at Google, will examine:

• Where technologies and their audiences take shape, and how it impacts user experiences
• Design approaches, research methods, and the ethics surrounding these technologies
• The wider implications of projects and developing intentional awareness on those implications when designing, making, and researching

Join illustrator and 2015 Adobe Creative Resident Becky Simpson as she shares what she's learned about launching Chipper Things, an online store featuring paper and lifestyle products showcasing her designs. She'll walk through the process from design concept and product creation to pricing and marketing for launching your own line of goods.

After this session you'll have:

• A checklist and timeline for launching products in a timely matter
• An understanding of how to set pricing, the difference between wholesale and retail, and how to handle fulfillment and shipping
• A collection of marketing tips to help get the word out about your product and more resources on managing your own product company

Adobe Animate CC is a professional tool used to create a diverse variety of project types including rich animations, compelling interactives, award-winning games, popular mobile apps, and more. Learn how to get started creating your own engaging animated and interactive content across multiple platforms using Animate CC in this lab.

Joseph Labrecque, interactive content designer and developer, will guide you through the following topics:

• Capabilities of Animate CC to create a multitude of project types targeting a variety of platforms
• Latest new features in Animate CC that you can use to really push the creative envelope
• Time-tested tips and techniques that let you work fast and produce compelling content for your projects

Discover secrets for how to cut your design time in half, increase vector precision, and apply revolutionary effects that are not usually possible in native Illustrator. Explore how with our live creative process/workflow demonstration using Astute Graphics plug-ins.

Follow in the footsteps of leading brands, graphic designers, and illustrators by learning how to:

• Apply instant live textures and create your own texture library
• Control colors the way it's done in Photoshop and create vector halftones
• Reduce file size by removing unnecessary anchor points
• Naturally brush opacity masks on artwork
• Create live symmetry with multiple axes
• Align vector paths and crop embedded images

Be sure to attend our third (updated) year of this popular presentation. Mark Heaps, executive producer at Houndstooth Studio, will share samples of workflow and design production solutions that he has gathered from the various agencies, corporations, and freelancers he works with from around the world to show different approaches to working in Illustrator CC that help us work happy, not hard.

In this session, you'll learn techniques to help improve efficiency, workflow, and accuracy including:

• New ways of working with type
• Drawing without the Pen tool for great results
• Real-world mock-ups and prototyping for better client collaboration
• Taking advantage of new features supporting collaboration
• Working "nondestructively" as a mindset in Illustrator
• Cool tricks to boost creativity and play inside of Illustrator

See the latest features in Adobe Illustrator. Join Anubhav Rohatgi, group product manager, and Aniruddh Jain, Illustrator product manager, for a deep dive into what's cool and new in Illustrator.

In this lively session, you'll learn:

• What's new and cool in Illustrator and how you can become more productive in your design process
• How to work in amazing new ways, draw with more precision and control, and create organically with new tools
• Exciting new developments with working across other desktop and mobile apps in conjunction with Illustrator
• Tips and tricks that everyone--beginner or advanced--can use today

Both online and offline, consumers have adopted visual language as their core mode of communication, and brands are developing piecemeal visual content in response. While designing one-off infographics used to be the answer, delivering visual content in silos has lost its effect. Today, consumers crave full visual communication campaigns. In this session, find out how you can create successful visual campaigns.

The founders of Killer Infographics, a leading visual communications agency, will show you how to:

• Demonstrate the value of campaigns to clients and colleagues
• Develop a unique visual aesthetic that will speak to competing tastes
• Recognize the large impact of small visual cues and adapt as needed
• Plan a three-pronged approach to campaigns: Captivate, educate, and impact
• Effect positive change using visual communication

Learn how to give your run-of-the-mill animation performance-enhancing drugs to grab your audience's attention. Mike Roush, vice president and director of Animation at Titmouse Inc. animation studios in Los Angeles, will share:

• What different productions need in the way of animating
• The importance of acting to get your point across
• Tips and tricks to boost your animation

Learn how to create compelling animations using Adobe Animate CC in this hands-on lab. You'll discover cool ways to approach character animation as well as add motion to just about anything you can imagine.

Chris Georgenes - illustrator, designer, and animator, and art director for Big Bad Boston and GSN Games - will share:

• How to use the Bone tool in a variety of ways to create animation
• How powerful "nesting" can be in your workflow
• How animators "rig" their characters for speed and efficiency
• Real-world examples of animation projects Chris has worked on

As a graphic designer, do you love to design but hate to code? Join Adobe Principal Evangelist Terry White as he shows you the basics of building your first responsive website using Adobe Muse. He'll take you from planning to publishing, without having to worry about CSS, HTML, and JavaScript.

You'll see how to:

• Design with beautiful typography, including how to choose from thousands of premium web fonts from Typekit
• Engage your site visitors with full-screen imagery, slideshows, contact forms, scroll effects, and more
• How to make your site look great on mobile devices

There's a trend toward movement, and it's irresistible! Maxim Jago, master trainer and award-winning filmmaker, presents simple ways to make your projects move. If you're a photographer who wants to add video to your skill set or a designer wondering what video can do, this session will set you up.

Maxim will show just how easy it is to:

• Shoot video if you're already a photographer, using your DSLR, mirrorless camera, or even your mobile phone
• Produce simple video edits to engage an audience and tell a story
• Do special effects without knowing how they work--and still get great results

It's a sea of social media--an ocean even! How can you stand out against the crowds jostling for attention? It turns out audiences are hard-wired for motion and will always engage more if video is your medium. Let Maxim Jago, Master Trainer and award-winning filmmaker, take you from your mobile phone to your public, using Creative Cloud video applications to create great social media videos.

Maxim will show you how to:

• Get great shots with minimum effort
• Capture the essence of the story
• Use multiple creative video applications with minimum fuss and maximum impact

What a wealth of powerful post-production video applications you have with Creative Cloud. It's a beautiful garden with sights and sounds to behold! In this fun and fast-paced session, hear Maxim Jago, Master Trainer and award-winning filmmaker, share his favorite tips for maximum impact with minimum effort.

Maxim will help you:

• Share creative work between video applications the right way, without needing to know how
• Speed up your editing without compromising your story
• Automatically create new media files with the correct settings
• Use the advanced editing techniques high-end professional editors depend on

Take your 2D design work to the next dimension using the many 3D tools available in After Effects and Cinema 4D Lite. As we explore the third dimension, we'll shed light on many topics, such as:

• 3D terminology: materials, shaders, texture mapping, UVs, and more
• How to enable 3D in After Effects, add lighting, and adjust material settings.
• How 3D information is handled between Cinema 4D Lite and After Effects.
• How to build, texture, and animate 3D models in Cinema 4D Lite
• How to adjust render settings in After Effects to create an optimal workflow

Get out of the day-to-day production doldrums and learn about some Creative Cloud tools that are designed to unlock your creativity wherever it's inspired! In this session, we'll explore mobile apps that are available on both iOS and Android like Adobe Premiere Clip and Adobe Capture.

You'll learn how to:

• Capture and edit video using Adobe Premiere Clip
• Create custom LUT looks, color palettes, and vector graphics in Adobe Capture
• Stylize video clips in Adobe Premiere Clip using looks created in Adobe Capture
• Sync new mobile created elements into Illustrator and After Effects for final adjustments and finishing

With the right brushes and drawing hardware, artists can create oil paintings, graphite sketches, pastels, watercolors, and even rich impasto brush strokes in Photoshop. Join Kyle T. Webster, founder of KyleBrush and creator of best-selling custom brushes, as he demonstrates what is possible when it comes to emulating natural media in Photoshop to create digital works of art that are indistinguishable from the real thing-all with the convenience of the Undo command. See the powerful natural media emulation possibilities inherent in Photoshop and the Photoshop brush engine. You'll leave with an understanding of how to create your best work.

In this session, you'll learn:

• The range of natural media brushes in Photoshop
• How to use Adobe Capture to jump-start the process of creating custom brushes
• Drawing and painting shortcuts that save time and streamline your workflow
• How to use the brush engine to your advantage

You open your first image or create a blank document in Photoshop CC. Now what? Whats the fun of blindly following tutorials when you dont understand the buttons or commands?

In this beginner session, youll gain a fundamental understanding of the most often used features in Photoshop CC. Youll also learn how to take advantage of Creative Cloud services such as Typekit, Creative Cloud Libraries, and Adobe Stock to boost your productivity. Walk out with a solid foundation to maximize your creative aspirations. No previous Photoshop experience required.

In this hands-on lab, A.J. Wood will step you through:

• How to edit all or part of an image using Photoshop tools, menus, and panels
• How to make selections for isolating image components
• The ins and outs of layers
• Working with shapes and type
• How to best use Creative Cloud services for your projects
• Lots more tips and tricks

In this course, we'll explore creating compelling imagery for web and digital signage. Join photographer and motion graphic artist Rich Harrington as he unlocks the world of cinemagraphs and GIFs. Discover how to combine photography and 4K video to create a fusion of motion and traditional photography.

You'll learn:

• How to create engaging images that capture the imagination
• Strategies to compose and capture photos and 4K video using a DSLR or mirrorless camera
• How to optimize and prepare content using Photoshop
• How to assemble and mask layers using After Effects
• Which formats to export for use online and in a digital media project
• How to share content using social networks and online media players

Have you looked at a photo and wished you were there, or wondered what the scene looked like to the photographer? Now you can bring your photos to life by adding motion and depth. Join Rich Harrington, a practiced expert in motion graphic design and digital video, as he reveals how you can transport your photos into a 3D world using Photoshop and After Effects.

You'll learn how to:

• Think and work in three dimensions
• Convert photos into layered documents using selections and masks
• Create missing pixels using Content-Aware tools in Photoshop
• Build 3D scenes in After Effects using cameras and layers
• Animate the 3D camera and control depth of field
• Render movies for use in video and web projects

Are you new (or almost new) to creating and editing video? Have you "made it up" as you go along? Save your sanity by avoiding the most common mistakes in the video production and post-production chain. Twenty-year production veteran Adobe MAX Master Jeff I. Greenberg will help you save time, money, energy, and sanity by revealing what not to do in production and post-production.

In this session, Jeff will show you how to:

• Stop yourself from making the biggest audio and video mistakes you can make on set.
• Save money with smart pre-production tools
• Learn common methods of organization -; both inside and outside editorial
• Avoid the one mistake you shouldn't make when giving copies to a client

Proxy workflows are the secret to getting amazing performance from your existing hardware, from 4K to VR/360 video. Join MAX Master Jeff I. Greenberg as he helps you understand the proxy and compression workflows in Adobe Premiere Pro that will help pave your way to success--with nearly no math.

In this uncompressed session, Jeff will help you:

• Understand what proxies are and which workflow is best for you
• Learn the magic compression number and sneer when someone mentions data rates
• Get better performance without spending any money
• Bonus: Get a cheat sheet for some of the most common compression formats

A journey of a thousand miles starts with a single step. Take the right first steps and ease your edit by staying organized. Adobe MAX Master Jeff I. Greenberg will show you the best way to copy media safely, keep everything organized, and add a little metadata to keep your edits under control.

In this session, Jeff will help you:

• Learn how Prelude can make verified (safe!) copies for you
• Get a folder template for organizing footage and media
• Understand how search bins can automatically catalog and sort media
• Learn smart organizational techniques from a professional editor

Colorists make video color correction and grading look easy. But what if color is not your primary focus? In this session, colorist and MAX Master Robbie Carman shows how you can easily achieve great color-correction results with a wide variety of tools in Creative Cloud.

Robbie will demonstrate how to:

• Use Adobe Capture to model color tonality from the real world
• Apply capture and Lumetri presets or create your own
• Use the Lumetri Color panel in Adobe Premiere Pro to correct and enhance shots
• Use LUTs and Looks in Photoshop and After Effects
• Apply color grades on output with Media Encoder

Log, raw, and HDR video can have huge impacts on image quality and project workflows, but what do these terms actually mean? Join Max Master and colorist Robbie Carman as he shows you what these formats are all about, how Adobe video tools can work with these formats, and how log, raw, and HDR might impact your next project.

In this session, we'll discuss:

• How log video lets you protect highlight and shadow detail
• Raw video and why it's not all that different from raw photography
• The essentials of HDR video and how it's different from HDR photography
• Log, raw, and HDR editing and color correction workflows

Learning what software controls do is the "easy" part of video color correction. In this session, join Max Master and colorist Robbie Carman and explore the harder-to-tackle concept of "why" when it comes to common color correction techniques.

Robbie will show you:

• How to defeat your arch enemies -; your brain and eyes
• How to break down common looks and interpret client creative requests
• Where to start your grade by creatively and technically evaluating shots
• Essential overall correction techniques
• Shape details with targeted corrections

Character animation has never been more approachable (or fun) thanks to Adobe Character Animator. Join Adobe Senior Experience Designer Dave Werner as he walks you through a complete professional animation workflow. Whether you're a newcomer to animation or a veteran, this lab will teach you new ways to incorporate Adobe Character Animator into your workflow making it faster, more streamlined, - and more enjoyable.

In Dave's lab, you'll learn how to:

• Build an optimized custom character in Photoshop, including organized groups and layer names
• Rig, practice, perform, record, and edit with your character in Character Animator
• Add professional finishing touches in After Effects and export a shareable video

With exciting new emerging technologies like virtual/augmented reality, 4K, HDR, performance capture animation, and interactive storytelling, where will video be in 10 years? Join Adobe Senior Experience Designer Dave Werner as he highlights the current data and emerging trends to make some bold predictions about the future of video.

Dave's session will cover:

• Predictions on how to prepare for where video is headed in the future, both as a creator and consumer
• Which technologies seem more hype than substance, and several prospects that may not be on your radar yet
• Innovative examples of new video paradigms, and which tools creators can check out to add to their workflows

What happens when your client asks you to flick the video button on your DSLR? Stepping out of your comfort zone of Photoshop and Lightroom into the world of video editing can seem a bit intimidating. In this session, hear an overview of how to ingest, edit, and export videos shot on your DSLR and get a jump-start on working in Premiere Pro.

You'll learn:

• How to ingest, edit, and export video shot on your DSLR or mirrorless camera
• The best strategies for preparing your photographs for video editing using Lightroom and Photoshop
• How to create movement on your still images
• Tricks to create beautiful moving time lapses
• When and how to use filters to stabilize, color correct, and stylize your video

Tad Carpenter is a designer, illustrator, author, and educator who co-runs the design and branding studio Carpenter Collective with his wife, Jessica. Tad celebrates the power of play and embraces that the harder he works the luckier he gets. Tad will share his story, from his Midwest roots to growing up as the son of an art director to how ultimately riding in a Ferrari changed his life forever.

In this session, you'll learn:

• The importance of those little passion projects
• To lean into the things you love most
• Or, you might not learn a darn thing. But, we'll sure have some fun

What if design were a nonlinear process of discovery? Join Dan Stiles as he shares a creative philosophy that's informed by his digital toolset. He'll walk through his process for creating work for bands like the Arctic Monkeys, author Patrick deWitt, Google, IBM, and more.

You'll learn:

• How digital tools can help make design a nonlinear discovery process
• That rapid prototyping means you don't have to start with a good idea -- you just have to finish with one
• The value of rare clients like Wilco, Arctic Monkeys, and the Melvins, who don't rein you in but demand your best work

Fall in love with Illustrator all over again in this lab, where you'll have the chance to play the mad scientist. Use tools and features in ways you never thought possible as you play, create, dream, and make fun things with lines, shapes, and type.

You'll create your own art as Mark Heaps leads you in:

• Morphing and moving lines and objects to produce beautiful results
• Controlling properties and appearances of strokes and brush types
• Illustrating freely to produce unexpected yet replicable results
• Building a concept and letting it evolve with the right techniques
• Taking analog approaches with a digital tool
• Learning about Illustrator mobile support

For many designers, the operative obstacle in making the jump from print to web is code. The good news is that in today's world, Adobe provides the tools to design for the web without code. The obstacle of learning to write code has been replaced by the ever-shrinking obstacle of translating what you already know as a designer, from print standards to web standards.

Join Joseph Angelo Todaro, founder of MuseResources.com, as he shows you:

• The basics of structure and navigation
• How to translate your knowledge of file formats, resolution, color, and typography
• Interaction design and thinking like a user
• How to deliver for desktop, tablet, and mobile screens
• Tips for taking your site live

Working with layers and masks is one of the most important skills to develop in Photoshop. Photoshop Hall of Fame inductee and 25-year Photoshop instructor Dave Cross will walk through a series of projects to help you master the full potential of making selections and working with layers and masks. Take your basic knowledge of layers to the next level.

In this session, you'll learn:

• Important selection techniques
• How to create masks quickly and accurately
• The benefits of using clipping masks
• How to use layer groups in creative ways
• The power of Smart Objects
• Keyboard shortcuts you'll use every day

Learn the secrets of InDesign power users in this fast-paced, fun-filled session presented by an expert who has the inside scoop on how this program really works. This session includes dozens of InDesign tips.

Michael Ninness, senior director of product, graphic, and web design at Adobe, will cover:

• Customizing InDesign defaults
• Shortcuts for working with styles and typography that will blow your mind
• Shortcuts for placing files
• The InDesign "secret" Live Distribute feature
• And much more!

Moving from shooting stills to shooting video opens up a world of challenges for the photographer. No longer are you capturing a moment to tell a story--you're capturing movement. If you're just entering the world of video, there are things you need to know before you roll your first shot.

Abba Shapiro, a photographer and producer with 30 years of broadcast experience, will help you:

• Understand the basic gear you need
• Avoid pitfalls when scouting a location
• Wrap your head around video codecs and data rates
• Identify the best mics for different situations
• Plan your shoot with editing in mind

Working with nonprofessional talent is one of the greatest production challenges. Whether interviewing a CEO, a child, or just the person-on-the-street, find out how to get compelling sound bites and have your subjects look and sound their best.

In this session, Abba Shapiro will show you how to:

• Develop a rapport with your subject
• Prep for the preinterview
• Select the best camera placement
• Interview with editing in mind

Let's face it. The reason why you don't have an online portfolio is because you don't have the time to make one that meets your design standards and keep it up to date. Good news, help has arrived. Find out about Adobe Portfolio, a tool included in your Creative Cloud membership that is customizable and easily updated.

In this session, Adobe Principal Evangelist Terry White will show you how to create a great online portfolio with as little effort as possible, including how to:

• Access images from Creative Cloud Libraries, Lightroom mobile, and more
• Repurpose your Behance projects
• Change the look and feel, font, and color theme
• Easily update to keep your content fresh

In this hands-on lab, discover core concepts and techniques for Adobe Illustrator that can be applied to any workflow for print, the web, or building assets that will find their way into other applications. This lab is great for newcomers to Illustrator and is designed to help get you up and running as quickly as possible with this powerful application.

Justin Seeley, senior staff author at Lynda.com/LinkedIn will teach you:

• The basics of vector graphics and their advantages in modern design workflows
• How to properly create documents for print and web
• How to properly use the most essential Illustrator tools

If you build anything with Adobe Muse, you know how quickly you can create amazing websites. But could you work faster and smarter using the power of widgets? In this fun and incredibly useful session, learn great tips and tricks about working with widget power.

In this session, Chris Kellett, cofounder of 123Muse.com, will show you:

• Some of the greatest widgets you can use with Muse to make your blog or e-commerce site even better
• How to customize and style widgets to optimize your overall site design
• How to ensure a seamless experience for your site visitors

Typography is essential to every designer. In this session, get inspired by designer Aaron Lawrence as he shows real-life examples of modern web typography and teaches you how to achieve these techniques with Adobe Muse. You'll leave this session with a thorough understanding of digital typography rules and best practices and learn new web typography techniques, without knowing any code!

During this talk, Aaron will show you:

• Innovative ways you can design typographic layouts using the new responsive feature in Muse
• How to choose from the thousands of web fonts available, including premium web fonts from Typekit
• Dos and don'ts and tips when designing with digital type

Adobe Premiere Pro offers several different editing workflows and many ways to handle your footage. Learn how to choose the best method for the job at hand and to customize Premiere Pro to better suit your editing style. Ditch the source monitor and edit faster with bins and multiple Timelines.

Master Trainer Jarle Leirpoll shows these advanced, timesaving workflows that will help you edit faster:

• The power of the bin: Use bin features for effective editing. Do more before the clip goes to the Timeline.
• Storyboarding and Top and Tail editing for superfast rough cuts
• Pancake Timeline: Stack your Timelines to work much faster.
• Let Premiere Pro do the hard work: Auto-sync all your dual-system sound clips in one go.
• Custom presets and keyboard shortcuts for faster turnaround

Build templates and presets for Adobe Premiere Pro in After Effects. Discover techniques that expand the features way beyond text replacement to where pretty much anything keyframable in After Effects can easily be controlled from within Premiere Pro. These reusable templates and presets will speed up your editing.

Master Trainer Jarle Leirpoll will ensure you have fun while learning highly practical and timesaving techniques such as:

• Advanced (but easy) techniques for remote-controlling effects and animations in After Effects from within Premiere Pro
• How to turn your comps into templates and drive them in Premiere Pro
• How to make After Effects do the hard work using simple point-and-click and copy/paste instead of writing code
• How to build highly customizable intros and lower thirds and use the same techniques for any type of motion graphics

Learn how professional editor and Master Trainer Christine Steele uses Adobe Premiere Pro to create powerful videos. Whether you edit shorts, features, network dramas, documentaries, or corporate and promotional media, Christine will demonstrate techniques she uses to crank rough cuts up to eleven!

Using workflow examples from professional projects, Christine will demonstrate how to improve pacing and rhythm using Premiere Pro tools to craft a creative cut without compromising the story.

In this session, you'll learn:

• Creative picture editing
• Creative and technical audio editing
• Multicam editing tips
• Professional presets and shortcuts
• Title and effects essentials

Great videos explore ideas that snare viewers and hold their attention. Director Christine Steele will share the key to crafting powerful content by keeping the emphasis on the story. In this session, find out how classic storytelling techniques can be applied to any video. We'll discuss why video is such a powerful medium and view examples to discover why some stories affect people's emotions and desires, while others do not. Christine will share how to apply these concepts practically and creatively in your own work.

You'll learn:

• How to choose visual and audio clips that enhance the story
• How to sequence visual and audio moments to create structure
• Why keeping the focus on theme is essential
• Visual orientation and disorientation
• Creative use of audio
• Effective video storytelling devices (pacing, animation, effects)

The Vietnam War is remembered as "the Helicopter War" for good reason. The Huey helicopter played a pivotal role serving the U.S. Armed Forces as well as bringing thousand back to safety. Join filmmaker and Adobe video trainer, Christine Steele, as she deep-dives on how the Take Me Home Huey team created a feature film and mobile digital content about the transformation of a Vietnam-era Huey helicopter as it was restored and turned into a life-size, colorful sculpture that is now a traveling film and art exhibit. The film documents the sculptor's artistic process and the analogous journey of veterans as they recover from the trauma of war.

Director Christine Steele will explore:

• How the documentary film was concepted and created
• Why After Effects was used to animate video and artwork for proof of concept fundraising
• Her Premiere Pro workflow
• How Creative Cloud was used for file sharing

Master Trainer Luisa Winters, veteran After Effects artist, shares how to master what you absolutely need to know in After Effects. Experience the magic of After Effects and get the experience you need to be able to incorporate After Effects into your day-to-day workflow.

In this lab, you'll learn how to:

• Animate a logo
• Create and animate a title card
• Create and animate a lower third graphic
• Create a basic, Ken Burns - style slide presentation
• Customize a corporate presentation using an After Effects template

Join master trainer and veteran After Effects artist Luisa Winters as she takes you through techniques and examples that will help give your presentations that extra "oomph" they need to be effective and memorable. Luisa will cover animation and compositing practices, easy 3D techniques, parenting workflows, and much more.

You'll learn:

• Basic (and not so basic) animation
• How to use Illustrator to start your animations
• Compositing and mask techniques
• 3D techniques
• Parenting to control your layers
• Timing and pacing to communicate your ideas better

Join master trainer and veteran After Effects artist Luisa Winters as she takes you through the complexities of text animation in After Effects. The text animation engine in After Effects has long been hailed as the most customizable in the market. Come see how to use its capabilities to the max! Luisa will cover tips and tricks to make your text animation better, easier, and more effective.

You'll learn about:

• Animating text on a path (2D and 3D)
• Adding text animators
• Adding extra range selectors
• The Wiggly Selector
• Masking text
• 3D text (classic 3D and ray-traced 3D)
• Tips and tricks

Develop the most important skills you need to create video. Join Adobe's Karl Soule and Dave Helmly as they introduce you to the basics of editing with Adobe Premiere Pro. You'll also dip into legendary Adobe After Effects and learn how its presets can help you easily add motion graphics and visual effects to your production.

In this hands-on lab, you'll learn how to:

• Navigate the Premiere Pro interface
• Set up a project, as well as import and organize media
• Edit with the most productive techniques
• Add transitions and audio to your sequences
• Import an After Effects title into your video

When producing audio for video, there are tips and tricks you need to know. Join Max Master Jason Levine as he teaches the things you must know to produce the best sound for your video productions using Adobe Premiere Pro and Adobe Audition.

In this session, you'll learn how to:

• Do quick audio editing using the Essential Sound Panel
• Identify potential problems with audio files before you begin mixing (like noise, pops, and plosives)
• Know when to mix in stereo or 5.1 and set up each application to work properly in those environments
• Work with real-time native and third-party audio effects, automating mixes
• Deliver audio in multiple formats and choose the right one for the right destination

Acrobat DC is the latest version of Acrobat. And it just keeps getting better! Join Patti Sokol and Chris Converse for a fun and informative session that will show you useful best practices as well as new features that let you do more with PDF documents.

Reduce paper work with valuable skills like:

• Sharing large files and getting PDF documents signed
• Working with PDFs on mobile devices
• Converting camera images directly to PDF
• Saving PDFs as amazingly editable Word, Excel, and PowerPoint files

Whether you use your mobile phone or DSLR//mirrorless camera to capture the shot or decide to record in a full-blown studio, creating your first video is not as hard as you might think. Join MAX Master Jason Levine as he shows how to use the Creative Cloud tools at your disposal to make a one-of-a-kind music video.

In this session, Jason will teach you how to:

• Organize and prep your content for easier editing
• Synchronize your video with secondary audio
• Improve your audio and avoid other problems with mobile recording
• Make your content look amazing using color-grading tools
• Publish content directly to YouTube, Vimeo, or any other device/destination

Travel the creative world you have at your fingertips when using After Effects. After reviewing a variety of projects and examples, you'll discover little-known, sometimes overlooked, and/or forgotten tools and techniques.

As we chart our course, we will view several topics, such as:

• Advanced keyframe manipulation in the Graph Editor
• Advanced Shape Layer and path animation techniques
• Mastering masks and mask interpolation
• Techniques to streamline and organize your daily workflow
• Third-party scripts and effects designed to speed up your workflow

What does the modern creative team look like? Who are the key players, and how do they collaborate with other departments/employees within the organization? Which skills are the hardest to find but most needed? Join this session to hear leaders of creative teams from different types of organizations share their insights and advice for leaders who want to build great teams and individuals who want to find their next great job on a creative team.

You'll find out how to:

• Identify the key roles on creative teams and find the best candidates for them
• Set yourself apart as a candidate and show your best work
• Create a team environment where members can adapt to new creative challenges

Personal projects are a great way to sustain or accelerate your creativity and skills. Have you considered that they can also be a way to apply your talents to a good cause and broaden your network. Join photographer Helena Price, creator of the Techies Project- a photo focused project that shares stories of underrepresented populations in the Silicon Valley tech narrative- for a how-to session on creating impactful personal projects of your own. Shell share tips from idea generation to launch that can help you create meaningful projects of your own.

In this session, you'll explore:

• The benefits of undertaking a personal project for a cause
• Common roadblocks to starting a side project and how to overcome them
• How to pick the right subject or topic for you
• Tools and tricks for getting your project done efficiently and cost-effectively
• How to share the project to increase exposure

The art and craft of creating compelling images requires equal amounts of skill in capture and in post-production. And the better you get with post-production, the more it will shape the way you shoot. In this session, explore how a solid understanding of Photoshop Lightroom and Photoshop can help shift and improve the way you use your camera. Through recent examples, professional photographer and instructor Chris Orwig will show how he shoots and improves his images, giving you insight into how you can begin to capture and process your photographs in better ways.

Specifically, this session will cover:

• Common camera setting mistakes
• Ideal exposure settings for different scenarios
• How to capture the best frame
• Using raw processing to get the most out of your images
• Removing unwanted objects
• Finishing photographs in Photoshop

Lightroom is built on the same photo editing technology that's in Photoshop, so there are a lot of powerful features even the most experienced Lightroom user may not know about. That's where this session comes in. You'll learn how to build on what you already know and take your Lightroom skills up a notch or two. This will speed up your work and help you craft better photographs.

In this class, Sony Artisan photographer and instructor Chris Orwig will discuss:

• Optimizing the import process
• Hard drive, catalog, and backup strategies
• Creating and using presets
• Making selective adjustments
• Shortcuts and speed tips
• How to export and share your photos like a pro

This hands-on lab presented by photographer Tim Grey will help you get to know Photoshop Lightroom and understand the workflow for organizing, editing, and sharing photos. In the process, you'll develop a true understanding of how Lightroom works and gain insights into why top photographers depend on Lightroom to manage and edit all their photos.

In this session, you'll learn:

• The basics of how Lightroom works
• What a Lightroom based workflow looks like
• How you can organize, edit, and share your photos from anywhere

See how Photoshop empowers Lightfarm Studios to create stunning composite and 3D images for client campaigns. By reviewing examples from some of their recent client campaigns such as Armani, Corona, Jeep, Toyota, Pepsi, Mitsubishi, Fiat, Heineken, Mountain Dew, Warner Bros, Mini, and more, you'll see their process from idea to finished image, while exploring each step along the way.

In this session, you'll learn techniques for:

• Concepting an idea
• Processing shots in camera raw
• Clear-cutting using paths, channels, and blend modes
• Blending CGI elements with photography
• Light and color grading to make a final striking image

Learn the basics and beyond in this brush lettering workshop taught by two experienced lettering artists and script typeface designers. We'll start with the essentials, from tools and materials to brush manipulation and handling tocreating core letterforms and structures. We'll proceed with adding flourishes, refining your lettering, and finally, putting it all together in one or more completed words for your portfolio. Previous experience in hand lettering won't be necessary. All supplies will be provided.

In the workshop, you will:

• Get an introduction to the brush lettering process and how to use a brush to create letters
• Learn the structure and ductus of cursive script forms
• Explore a variety of lettering methods and styles
• Learn skills and procedures you can apply to future lettering projects

Learn how Maria Gronlund, a graphic designer whose work is known for her use of vibrant colors and innovative digital art methods, turned her self-study strategy into a creative work method. With this modus operandi, she pursues inventive results through improvisation and exploratory playfulness.

In this inspiring session, Maria, along with Rufus Deuchler, principal manager of Creative Cloud evangelism at Adobe, will show you:

• How Maria, in just a few steps, creates astonishing, intricate vector designs from simple shapes---her results are impossible to plan or even imagine before the process begins
• Ways you can use these experimental work methods to craft beautiful vector designs
• Insights into how Maria trained her sense of color, ultimately developing a color signature that visually unifies her many styles of work
• How Maria uses analogies between her experience as a classical musician and her work as a designer, and how she applies those connections artistically

Sometimes ideas fly up like fireworks across the night sky. Other times the spark dwindles, dissipates, and dies. Why is it that the creative flow is such a fickle and finicky force? Why can't we conjure up creativity on command? Why do we need to keep coming back to conferences to be revitalized and revived? Perhaps there is a better way. This session is about igniting and sustaining the creative spark so that you can thrive. Professional photographer, author, and instructor Chris Orwig and Adobe Digital Imaging Evangelist Julieanne Kost will explore how to more effectively ignite and sustain creative growth. Rather than as a one-time experience, learn how to become creative again and again. Join them for an illuminating and refreshing conversation about how to reignite the creative spark, cultivate essential creative habits, and become a creativity machine so that you can do better work and lead a more meaningful life.

Chris and Julieanne will cover topics including:

• How to overcome resistance and fear
• Developing creative habits
• Becoming unstuck
• Cultivating creative courage and confidence
• Techniques for increasing the creative flow

This session will be an opportunity to go behind the scenes of contemporary movie poster design. Poster design veteran Tomasz Opasinski will share insights from the more than 500 movie campaigns he's worked on. Photoshop is used throughout the lifecycle of the poster, from sketched thumbnails through masking and transforming to compositing, color correction, title treatments, and retouching. Discover the tools and standards used to create work for the biggest agencies in the business, and gain insight into the Hollywood advertising industry. You'll leave with an understanding of how you can incorporate movie poster design techniques into any type of design or retouching work.

In this session, you'll learn:

• The theory behind good poster design
• Tips and techniques for creating posters using Photoshop
• How to look at images from a new perspective
• What not to do when designing posters
• That posters are more than beautiful images

Learn how to harness the power of Lightroom and Photoshop to make the colors in your photographs come to life. Whether it's to enhance color, change color, add a creative effect, or create a unique look, this session will show you how to make the colors in your photographs come alive. Sony Artisan photographer and instructor Chris Orwig will take a fun and refreshing look at how to add, modify, and create awesome color.

This session will explore how to:

• Overcome common color mistakes
• Move beyond the basic color controls
• Create vibrant colors
• Change and modify color
• Fine-tune specific colors
• Craft a unique and colorful look
• Create color that looks good on multiple devices

Not a graphic designer but want to know the basics of how to create your own marketing materials for your business, job, or hobby using Photoshop? Running a business and building a brand can be tough, but creating your marketing materials doesn't have to be. Make Photoshop CC work for you with a few simple techniques. In this beginner session, you'll gain a fundamental understanding of the tools, menus, and panels you'll use most often in Photoshop. Get familiar with smart workflows and walk out with actionable knowledge to create must-have marketing pieces for your business or brand.

Specifically, you'll learn how to:

• Navigate Photoshop menus, the Layers panel, and file types with ease
• Combine text and photos
• Create reusable templates for social media marketing materials
• Simplify your projects and enhance your designs with simple tips and tricks

Ansel Adams once said, "Great photos aren't taken, they're made." Digital artist Bert Monroy "makes" his "photos" entirely in Photoshop, without a camera. Find out why with the best set of brushes, paints, and everything else you could possibly need, you have the ability to create whatever you imagine. From abstract, to impressionist, to photo-realistic -; it's all possible with Photoshop. In this session, Bert will teach painting techniques he uses and the thought process behind them. You'll gain an understanding of the many painting features in Photoshop and leave eager to apply them to your own work.

Specifically, you'll learn:

• General tips and tricks for painting
• Layers and their many functions like masking, layer styles, and blending modes
• The strength of alpha channels and the operations they perform
• The magic of the Brush panel
• How to use filters creatively

See the newest Photoshop CC features in action. Join Group Product Manager for Photoshop Stephen Nielson for an overview of the latest magic and timesaving enhancements Photoshop has to offer.

In this exciting session, Stephen will cover:

• Top new features in Photoshop CC
• Technologies, tips, and tricks useful for newcomers to experts, and everyone in between
• Timesaving tools
• Step-by-step techniques to help you go places creatively that were impossible in Photoshop before

It's time to stop ripping out your own hair when selecting hair! In this session, discover the most important features of Photoshop for photography, photo illustration, and design--creating and working with fine-edged selections and masks. Katrin Eismann, internationally recognized Sony Artisan photographer, artist, author and educator, will demystify working with channels and selection tools for you to create compelling photo illustrations and apply refined digital darkroom enhancements.

Katrin will address the nitty-gritty of:

• Strategies to let the image select itself
• Which selection tools are best for the job
• Selecting fine detail and maintaining edge integrity
• Creative compositing with layers and blend modes

Everyone knows the phrase "jack of all trades, master of none." But this idea always struck us as a false dichotomy; do we really have to pick between being curious and being experts? Looking at our own best work, we find it nearly always falls precisely in the middle.

It's impossible to concisely summarize what we do, but we're gonna try, and you may even learn a few things, like how to:

• Be an expert doing things you don't know how to do
• Subvert and handicap your expertise and instincts on projects you'd otherwise feel completely comfortable with and capable of doing
• Use your hard-won expertise and experience to make incredible new work in fields you aren't at all qualified to work in
• And, most important, sell your ignorance for just as much money as your expertise

You know those cool finishing effects that just seem to add the right element of drama to an overall design or image? Like the cool lens flares or spark effects you see so often. Join Photoshop Hall of Famer and best-selling author Corey Barker as he demonstrates how to use Photoshop to apply extracted and custom-made atmospheric effects like flares, sparks, fire, smoke, dust, rain, snow, and just about anything else to add that final WOW factor to your work.

In this session, you'll learn how to:

• Explore Adobe Stock images for various effects
• Extract elements from photos
• Create atmospheric effects entirely from scratch
• Animate effects for cinemagraphs
• Create custom effects brushes

Companies are finally starting to see the true value of design, which has created great opportunities for creative teams. But few understand how to foster leadership that can deliver greater creativity, innovation, and results from the same teams they're working with today.

This session will provide tangible takeaways to help you:

• Foster a culture that creates strong leadership and positions your agency or client-side teams for success
• Grow creativity and understand how to use design thinking to bring about changes in your company
• Understand the three most common leadership blind spots and what you can do to overcome them

Join graphic designer Allison House in a session specifically for graphic designers and illustrators who want to incorporate elements and techniques 3D modelers and experts use to achieve unique effects and stylistic details, without elaborate workflows or expert knowledge of traditional 3D design tools. House will share tried-and-true tips and tricks that are easy to apply to your existing workflow and give you a competitive advantage. Graphic designers who dont desire to learn heavy-duty 3D modeling applications, but want to learn shortcuts that produce similar results, should attend this lab. Youll also be shown out how to create basic animations and export to Photoshop to enhance lighting, color, and detail.

In this session youll learn:

• 3D techniques that are easily applied to your existing workflow
• Basic 3D principles that are meaningful to graphic design
• How to leverage Photoshop and Illustrator 3D elements

Join self-proclaimed vector monster, Rob Generette III, CG-master Rafael Vallaperde of Lightfarm Brasil, and Lotta Jurica from Adidas, as they discuss the uncharted territory of graphic designers who integrate 3D into their design workflows. Hear it all from these innovative industry veterans who have explored options and learn from their career mistakes and major milestones.

In this session, you'll learn how graphic designers are pushing the industry toward an evolution that leverages the power and flexibility of working in new dimensions. Specifically, you will:

• Learn from personal experiences that help you avoid freshman mistakes and dispel misconceptions
• Understand how 3D fits in graphic designers existing workflow at a pragmatic level
• Participate in an open discussion about the future of graphic design

Imagine being able to work with materials, lights, and models to create an asset without leaving your studio or learning 3D. Attend this session with Principal Product Manager, Zorana Gee as she takes through a workflow designed for graphic designers using a totally new tool shes working on at Adobe. Learn how you can create high-quality images with photo-realistic fidelity using 3D techniques without labor intensive workflows or learning complex applications. No experience with 3D is needed.

In this session, youll:

• Get a first-look walk through of a new tool from Adobe
• Learn basic 3D principles and techniques meaningful to graphic designers
• Work with 3D models, materials, and lights to create photo-realistic assets
• Understand what an IBL is and what it means to your final design
• Render an asset following a basic workflow that is tailored for graphic designers

Join Photoshop Hall of Famer and best-selling author Corey Barker as he shows the various ways you can integrate 3D design into your workflow without a massive learning curve. By using Photoshop and other great applications, you'll learn how to create custom 3D objects and then use textures and lighting to blend them seamlessly. You'll also find out how to composite imported 3D models and have more creative flexibility than you ever thought possible.

In this session, you'll learn how to:

• Add and customize 3D text
• Customize 3D models with 3D painting
• Get creative with light and reflections
• Create 2D effects using 3D features

With visualization, clients can connect with your ideas through realistic applications of your designs in a real-world context. In this interactive lab, join Adobe's Jeanette Mathews to learn how to visualize your designs with photo-realistic fidelity using new 3D techniques. You'll find out how to take 3D models, customize them with your own graphic elements, and combine them with 2D backgrounds to create a high-quality photo-realistic render. No experience with 3D is needed.

In this lab, you'll learn:

• An Adobe workflow for visualizing designs in realistic 3D renders
• How to manipulate and customize 3D models to make infinite variations
• Techniques to blend 2D and 3D media in a cohesive way

Bring a wow factor to your work with the very latest 3D features in Photoshop CC. Adding 3D text and 3D models for 3D compositing, and even 3D printing your creations can give you that extra special edge. In this interactive lab, you'll learn from Photoshop Hall of Fame instructor Corey Barker how 3D capabilities in Photoshop work with new tools to give you options for adding 3D to your designer's toolkit. No experience with 3D is needed.

In this lab, you'll:

• Explore Adobe Stock to find 3D models
• Add dramatic 3D text to your creation
• Customize 3D models with textures and lighting
• Customize the 3D model with your own logo or design
• Learn how to send your work from Photoshop to a 3D printer

Virtual reality and 360 video is all the rage right now in video creation. Learn what the hype is all about and how you can create your own virtual reality video in this informative session. Adobe's Dave Helmly and Karl Soule will share with you successful victories, pitfalls, and lessons learned from customers and how you can create your own virtual reality video.

In this session, you'll learn:

• The best camera options--from simple, ready-to-go solutions to multi-camera setups and DIY options
• How to use Adobe Premiere Pro as the hub of your VR/360 video creation toolset
• Which plug-ins will help you create the video you want--and one that viewers will watch over and over again
• What sort of audio setup you need to get the best quality sound

Attend this energetic, fun, and fast-paced session to learn about all the Photoshop features and shortcuts you need to know as a designer. You'll leave smacking your forehead and saying, "I wish I'd known that years ago!" Get as many tips and techniques to boost your design productivity as can be packed into one session.

Michael Ninness, senior director of product, graphic and web design at Adobe, will cover:

• Photoshop features and power shortcuts every designer should know
• How to create a library of reusable assets and share them with others
• How Smart Objects provide more flexibility
• How to work faster with type and fonts
• Why Filter > Camera Raw Filter is your best friend in Photoshop

Ever stumble across a Photoshop tip you wish you knew years ago? Or wanted to know how some people create such cool effects in Photoshop? Well, most of this is easier than you think. We've sorted through all the best Photoshop tips and narrowed them down to the top 10 you need to know. The ones that will save you time and make your work look amazing. Everything from time-savers to "wow" effects, even some 3D for non-3D users.

So if you work in Photoshop, this session is for you. Adobe Senior Creative Cloud Evangelist Paul Trani will reveal:

• Top 10 timesaving tips and shortcuts
• How to trick out Photoshop for maximum speed
• Easy techniques for high-end effects and compositions that will make any project look better

Stand out and get noticed with Photoshop CC. You don't have to be a graphic designer to market yourself beautifully. Whether you're a business owner or a hobby creative, a professional or a student, you have the opportunity to build your own recognizable brand and carve your own career path. In this beginner hands-on lab geared for people without professional design training, you'll gain an understanding of key branding concepts while learning simple techniques to create cohesive, eye-catching marketing materials and visual assets in Photoshop CC. Leave with a solid understanding of the Photoshop tools and shortcuts you'll use regularly and easy-to-replicate project templates you can adapt to your own brand with confidence.

Specifically, you'll learn how to:

• Create visual consistency
• Make your message stand out by combining text and images
• Quickly adapt designs for print and web
• Increase your efficiency with timesaving tricks, tips, and shortcuts

Join designer extraordinaire Michael Flarup as he takes you on a quest for the long-lost art of icon design. This high-energy session is packed full of stories, advice, and pixels as Michael takes you on a neon-infused journey that shows how to create the single most important visual aspect of your product the--app icon using--Photoshop and Illustrator. Michael promises there'll be something in it for everybody, whether you're just about to make your first app icon or a seasoned veteran. Leave with an understanding of how you can deliver award-winning icon designs.

In this session, you'll learn:

• Why icons are the most important visual aspect of your product
• The five core aspects of successful icon design
• Tips and tools for using Photoshop and Illustrator to deliver award-winning icon designs

Digital manipulation is all about finding ways to bring your imagination to life. It can also be tricky, from finding inspiration to finding ways to make your altered imagery look realistic in Photoshop. We don't always have huge budgets to pull off elaborate shoots, but luckily, there are many Photoshop techniques that can alter reality in your photography (or found imagery). Join visual artist Victoria Siemer (Witchoria) as she highlights the many Photoshop techniques to help you fake it until you make it.

In this session, Victoria will cover:

• Capturing everyday inspiration and imagination
• Manipulating elements like gravity, light, and motion to create surreal imagery
• Making things look realistic with compositing techniques
• What to look for when shooting to create composite images
• Embracing mistakes in your workflow

Join Ekene Ijeoma, a NYC designer named by Adweek as 1 of the 10 visual artists whose imagination and intellect will inspire you, for an inspiring look at design projects that tackle pressing global issues. Hell reveal how he creates projects that are at the intersection of art, design architecture and technology. And hell showcase some of his projects including interactive maps, physical environments, and mobile apps. Ekene will also discuss his career transition from producing client commercial work to making a living doing what he loves.

In particular, Ekene will explore the importance of:

• Looking at the world as a citizen, not just as a consumer
• Seeing, acknowledging, and valuing social issues
• Humanizing data to make it more understandable and accessible
• Relying on intuition when designing with information
• Recognizing that there are numerous ways to practice creative disciplines

Since its launch three years ago, Creative Cloud has evolved from an affordable way to get all Adobe creative apps to a deeply connected service that lets you work seamlessly across desktop, mobile devices, and teams, with instant access to your images, brushes, sketches, colors, fonts, design assets and more. Join manager of Creative Cloud Evangelism Rufus Deuchler for a look at how to take full advantage of the tools that are part of Creative Cloud for designers.

You'll learn:

• How to maximize the benefits of Creative Cloud Libraries and linked assets across apps, projects, and teams
• Ways to break the chains of working at the desktop with the most complete family of mobile apps for designers
• New ways to connect to the creative community to share your work, get inspired, and get noticed
• How you can not only use but participate in a growing, vibrant, world-class creative marketplace

Learn to increase efficiency and become a vector superhero: Use a mixture of deceivingly simple features--and seemingly obscure ones--to bend Illustrator to your will to get your work done faster and with better results.

In this advanced session, Mordy Golding, one-time Illustrator product manager and author of over 25 Lynda.com courses, will share:

• Key insights into how Illustrator "thinks"and how to build your documents with a game plan
• A behind-the-scenes look at how features are built so you can work with them in ways they weren't intended to be used
• Why groups and layers aren't just for convenience or being neat and organized
• How little-known or misunderstood color and transparency settings can save you time every single day
• Innovative ways to use Blend, Shape Builder, Variable Width, Offset Path, and more

Learn how to use illustrated typography to create engaging, expressive, and effective communications in Illustrator. Daniel Pelavin, illustrator, typographer, and exhibitor in the Los Angeles and New York Letter as Image exhibitions, will demonstrate how to use layers, graphic styles, and the Appearance panel to achieve the results you want.

Daniel will show you:

• How illustrated lettering can reinforce, enhance, and extend a message
• How the ability to continuously edit in Illustrator supports a lively design workflow, so you can easily accommodate adjustments to both formal and narrative requirements
• How Illustrator gives you the power to deliver traditional media effects with exponential ease

With the advent of support for the Fixed Layout (FXL) EPUB format in InDesign, Adobe has breathed new life into the Animation. You didn't know InDesign had an Animation panel? Then come to this session as Chad Chelius, Adobe Certified Instructor, Author and Speaker, walks through some of the cool interactive features you can add to a layout in InDesign that create rich interactive experiences when exported to the FXL format. See how to add audio, video, animations, slideshows, and a whole lot more.

During Chad's session, you'll learn:

• Which interactive features work with FXL
• How to build a slideshow natively in InDesign
• How to control video
• How to animate objects
• How to preview interactivity
• How to create buttons
• How to add custom interactivity
• And more!

​Today's fixed-layout EPUB (FXL) format has become the powerhouse format for interactive digital documents that are visually aesthetic and contain rich interactivity. The amazing thing about this format is that you don't need to learn new software to create an FXL; you can do it all directly from within InDesign. This class will take you through the steps needed to create an FXL document for myriad applications and show you how to add interactivity such as animations, video, and slideshows to your designs along with buttons and navigation to produce a rich digital document.

Follow Chad Chelius as he applies his many years of InDesign experience to show you:

• How to make a navigational TOC (options)
• The features you can use to enhance an FXL document
• Types of elements FXL supports
• How to place video
• How to add various animations
• How to create slideshows
• How to export to FXL format

Get involved in the workflow! Learn to take more control over your web designs by learning a few core concepts in HTML and CSS. With a handful of HTML tags and some basic CSS properties, you'll be able to share styles with web designers and developers and ensure the integrity of your design's translation to the browser. What's more, you'll learn to gather CSS properties directly from Photoshop and Creative Cloud and apply them to your own CSS file.

Chris Converse, designer and developer at Codify Design Studio, will share:

• What HTML and CSS are
• Combining graphics and HTML using CSS
• Gathering CSS properties from Photoshop
• Sharing Photoshop files with developers on the Creative Cloud website
• The role that JavaScript plays in HTML and CSS

Take your next website to new levels of awesomeness by embracing HTML, CSS, and responsive design with help from Dreamweaver CC. In this hands-on lab, you'll learn how to create a simple website that looks great on any browser or device, starting from setting up your site to previewing and publishing your website.

Sherry Bishop, Dreamweaver author and expert, will walk you through:

• Getting your site and project files ready
• Fundamentals of making your site responsive
• Adding images, styles, and assets with Creative Cloud Libraries
• Previewing your site on your device

Join award-winning Anomaly and Faster Than Light creator Brian Haberlin and Photoshop Imagineer/Adobe Evangelist Daniel Presedo as they showcase Photoshop techniques used to create comics and graphic novels. See Photoshop techniques that quickly add details and easily modify your work. Learn how to create looks that help convey your story. Whether you're interested in making a graphic novel, comic, or illustration or just want to expand your skill set, you'll walk away with new knowledge.

In this session, Brian and Daniel will cover:

• Comic book storytelling, from beginning to end
• Using Adobe Fuse CC (Preview) characters inside Photoshop for reference and final art
• Decisions on style and how it affects the story
• New methods for inking final art using Photoshop presets
• Production secrets to get from screen to print accurately
• Strategies for getting your work out to the public

It's time to take off the training wheels and go beyond the basics of InDesign CC. This is a perfect session for anyone who has a basic understanding of InDesign and is ready to take things to the next level. During this hands-on lab, Bart Van de Wiele will introduce you to powerful features, tips, and tricks to make your life as a print designer a lot easier.

Get the most out of InDesign and learn:

• Advanced style settings, including nested and object styles
• Basic and advanced GREP expressions to automate formatting
• How to use the preflight options in InDesign to avoid common print errors
• How to work with variable data using text variables and data merge
• How to set up a collaborative workflow using Creative Cloud Libraries and Adobe Stock
• A series of timesaving tips and tricks, and much more

In May 2015, Craig Winslow, a new Adobe Creative Resident, had an idea to travel with a friend across the United States to create individual light installations in 15 cities. The goal was to reflect on their feelings/struggles in moving away from family and friends in pursuit of career, and to create a narrative-driven animation that unfolded live to backers, without preplanning the story or locations. After successfully funding the project through Kickstarter, they set off to create one new artistic light installation every day. Join Craig as he discusses how this cross-country adventure changed his design mentality, sparked creative inspiration, and fueled his creative energy.

In this session, Craig will explore how to:

• Create personal projects that push you in new directions
• Find your current limits and embrace the benefits of reaching beyond your comfort zone
• Use crowd-funding platforms like Kickstarter to finance creative projects

Whether you're creating a printed brochure or a digital interactive document, this session will showcase how InDesign CC can help you build engaging layouts and page designs. You'll learn how InDesign works with apps like Adobe Comp CC and Capture CC to seamlessly bring designs from your device to your desktop.

Mrinalini Sardar, experience designer for InDesign, will share essential techniques you can apply to any project, including:

• How to set up a new document
• The basics of working with text and typography
• Working with graphics, styles, color, and effects to create an engaging layout
• Printing, exporting, and publishing online
• Compatibility with apps like Adobe Capture CC and Comp CC

Typography is essential to design; it communicates emotion, voice, and tone. Join designer, author, artist, and trainer Nigel French as he explores the type-specific tools and options in InDesign CC. Nigel will share the approaches that work better than others and show why attention to detail is essential.

In this hands-on lab, you'll learn how to:

• Prevent and fix common composition problems
• Take advantage of InDesign support for OpenType
• Give your designs credibility and a clean look with grids
• Get the most out of the obscure or often misunderstood type features in InDesign

Discover the power of Lightroom as Adobe evangelists Julieanne Kost and Paul Burnett demonstrate several dramatic post-processing effects using the Develop module. Starting with the same photographs, Paul and Julieanne will discuss why and demonstrate how as they make specific edits to images in order to achieve a certain look and feel. Walking through the process, youll gain a greater understanding of how subtle shifts in color and tonality within an image can reinforce the message to be communicated. Youll leave with ideas for infusing your personal style in this fun and informative session.

Some of the topics they'll cover include:

• Global and local tonal and color treatments
• Black-and-white conversion and vintage film effects
• Clarity, Dehaze, and sharpening techniques
• HDR and panorama creation
• Increasing productivity making and applying presets

Designing on mobile devices has never been easier or more fun. In this session, learn how to begin design projects using Adobe Comp CC and Capture CC on mobile devices and take them to InDesign CC to create the finished product on the desktop.

Chana Messer, designer, fine artist, and Adobe Community Professional, will share:

• New and exciting features in Adobe Comp CC and Capture CC
• How to take your work to InDesign and use Creative Cloud Libraries to create compelling layouts
• The best ways to leverage Typekit and Adobe Stock in your workflow, as well as real life examples from creative agencies

The journey to success is never a straight line. In this session, the team behind the Webby Award--winning website 99U will share actionable insights gleaned from nearly a decade of interviewing entrepreneurs, notable creatives, and serial idea executors on how to make your mark. Expect a rapid-fire collection of tips on everything from creating a rock-solid routine to staying adaptable in an ever-changing creative job market.

Shooting what you love and loving what you shoot is the secret to success, according to New York City--based photographer and director Sarah Silver. Over the past 15 years of shooting and teaching, she has been asked one consistent question: "I like taking pictures, but what should I shoot?" Join her as she shares her creative process, through the lens of her favorite photo shoots, and talks about how she found her own "voice", which led her to shoot award-winning fashion, beauty, and movement campaigns.

Sarah will hold an in-depth discussion on topics including:

• All things moving: fashion, flying fabric, athleticism, jumping bodies, messy liquids, and big hair
• Harnessing unpredictable moments in order to surprise everyone on set (especially yourself)
• Energizing your team by being an active participant instead of a passive observer on set

Put your laptops and mobile devices away, pick up a Sharpie, and join Timothy Goodman for a hands-on creative workshop that will explore effects, techniques, mediums, and ideas about how to use Sharpie in your life. Experience how to bring creativity and joy to yourself and others with a Sharpie.

Through individual exercises, one-on-one guidance, and critical discussion among peers, you'll learn:

• How design is a practice, not a profession
• Effects, techniques, mediums, and ideas to use Sharpie in your life
• That art is what you can get away with--there are no rules
• That ideas should always dictate execution
• How you want to change your look and then change your tool

Get to know Illustrator straight from the source! Join this lively session with Illustrator product managers Yogesh Sharma and Neeraj Nandkeolyar. They'll share their insights, secrets, and expertise to reveal how Illustrator really works, so you can take your vector design skills to the next level.

As these two Illustrator pros share their favorite techniques, you'll learn:

• How to master the often intricate game of crafting precise vector graphics
• How to harness the hidden power in new as well as existing features
• Tips and tricks to help you save time and give you the results you need faster
• Ways to build better content and manage artwork more effectively

Learn how to be more productive than ever in Illustrator CC. In this hands-on lab with senior members of the Illustrator team, you'll discover new features, such as web and screen design workflows, as well as hidden gems that will help you craft beautiful designs with more power and control. If you use Illustrator, you won't want to miss this lab.

Illustrator product managers Yogesh Sharma and Neeraj Nandkeolyar will show you:

• New ways to make your work with vector graphics more organic and intuitive
• Tips and techniques to give you more power and control over the tools you use every day
• An insiders look at updates and improvements to core features that you absolutely need to know

We have sophisticated technology for using type, but sometimes the software can get in the way of fresh ideas. In this session, examine the assumptions that software makes about typography, and be reminded that digital design does not render hand-drawing obsolete.

We'll review projects by designers who use physical and digital techniques to capture the best elements of each:

• A hand-lettered mural with embedded sensors that you can play like a musical instrument
• Design of a new typeface to be laser cut from wood
• Punk page layouts mixing rub-down type and photocopies with Photoshop layers and InDesign

The written word and visual communication are at a turning point in history. Not since Gutenberg's printing press has the world of typography transformed so quickly and dynamically. Yet as we move deeper into the digital age, it seems the analogue approach to drawing, calligraphy, DIY, lettering, and murals has attracted a cult following. At Adobe MAX 2016, Gemma O'Brien will discuss her path to becoming a typographic artist in the Internet boom, her philosophy behind the trend of authenticity in design, and why she thinks the future of typography is human.

Beyond an aesthetic idea, good typefaces are driven by precisely considered intent. They may target specific use cases or workflows, or offer powerful special features. Find out how choosing fonts by their strengths, as well as their looks, and putting the design thinking behind them to work for you can make the difference between good and great design.

By examining some recent typefaces and discovering the stories and goals behind them, you'll learn how to:

• Analyze your needs and how type may be able to respond to them
• Recognize the formal, technical, and conceptual strengths of typefaces and match them to your needs
• Select the right fonts for the job and explore their hidden options and features to realize their full potential

Responsive designers focus on patterns: reusable design modules stitched together into larger layouts. But how should those patterns adapt and when? And how do you design with them? Take a look at answers to those questions, and start moving your design practices beyond the screens in front of you.

Ethan Marcotte, creator of responsive web design, will share strategies for:

• Designing small, reusable responsive layouts or "patterns"
• Making your responsive designs more device-agnostic
• Creating effective pattern libraries and integrating them into your company culture

User experience design is the newest and hottest addition to the industry, consisting of research, interaction design, and testing of website mock-ups to better understand users' behavior and how they engage with a digital product. Let Pivotal Labs walk you through their design process using Adobe Muse.

In this session, Aaron Lawrence and Leslie Yang from Pivotal Labs will show you:

• How/when/why to take create a website mock-up using Muse
• How to use the Library feature in Muse
• Best practices when conducting user testing with your click-through mock-up
• How engineers will love and use your mock-up
• How and why to use a style guide and intro to component-driven design

Join Ali Pordeli, founder of QooQee.com, illustrator, and web designer, as he teaches how to make the transition to responsive web design without falling into various traps.

He'll take you through:

• Examples of responsive designs that can be created in Adobe Muse
• Tips and tricks to keep in mind before beginning a project
• Powerful features in Muse for creating responsive websites
• Ways that a more reliable Muse site results in a happier customer
• Mistakes to avoid when designing in Muse
• Testing and troubleshooting on various browsers and devices

Roll up your sleeves and join John Ramos from Muse For You as he shares his top power user tips and tricks-easy-to-learn, must-have techniques that will save you loads of time and have you on your way to becoming an Adobe Muse master.

In this hands-on lab, you'll learn about:

• The power of web fonts
• Integrating Adobe Illustrator into your workflow
• Subtle techniques to help with design
• Mastering the master page
• The power of custom widgets from the Widget Directory
• Next steps after a finished website

Discover how to create truly responsive, free-form designs optimized for everything from desktop to tablet and smartphone devices in Adobe Muse.

In this lab, Dani Beaumont, Adobe Muse principal product manager, will take you through the process of building a responsive website, including:

• Mobile First design considerations
• New features in Muse for creating responsive websites
• Search engine optimization and image considerations
• Testing and troubleshooting on various browsers and devices

Learn how to transfer your existing skills to design and prototype websites and mobile apps easily with Adobe XD. This all-in-one UX design tool allows you to create wireframes and visual designs, preview changes in real time, share prototypes for instant feedback, and much more.

In this hands-on lab, Paul Trani, Senior Worldwide Creative Cloud Evangelist at Adobe, will show you:

• How your existing Photoshop skills and content can be used to create wireframes and visual designs for web and mobile experiences using Adobe XD
• How to add interactions, animations, and live previews of your design to accurately test interactions
• How to easily share links, video of interactions, and production-ready artwork with developers

Learn how to build responsive websites in the latest version of Dreamweaver with Bootstrap, the most popular mobile-first framework. Even if you've never used Bootstrap before, you'll come away with a solid understanding of flexible page layout using the dedicated visual tools in Dreamweaver to create websites that look great on any device.

In this hands-on lab, Dreamweaver experts along with material from David Powers, author of video training courses at Lynda.com and O'Reilly Media, will teach you how to:

• Set up a customized Bootstrap layout grid
• Insert responsive images
• Use the DOM panel to add and reorganize page content
• Speed up layout by duplicating columns

Discover how to tap into a group's creative brilliance to embrace and leverage diversity to create better together. Learn how to remove personal creative blocks, communicate effectively with others, combine ideas using play, and construct a collaborative environment.

Denise Jacobs, founder and chief creativity evangelist of The Creative Dose in Miami, Florida, will share effective methods for:

• Sparking synergy with your team
• Leveling up communication to avoid conflict
• Constructing a collaborative environment
• Leveraging a group's creative brilliance so innovation can thrive

Have you ever wanted to use social media to help grow your brand but weren't sure which app to use or how best to use it? In this session, join filmmaker and YouTube creator Sara Dietschy for an overview of multiple social media platforms, including tips on when and how to use each one. She'll also talk about how she grew her YouTube channel from 4,000 to 100,000 subscribers in just a week.

Sara will share tips on social media including:

• How to adapt to the ever-changing social media landscape including practical tips on Snapchat and live streaming (Facebook, Periscope, YouNow)
• Why creating content that makes sense for each social media platform is so important
• Why understanding your audience helps get and retain their attention

Join Diane Burns, author of Lynda.com's "Creating Animations with Adobe InDesign CC," as she takes you through the design and animation techniques used to produce a highly interactive document. She'll also show you how to bring interactive elements into an existing print document with InDesign CC and Publish Online.

As you view examples of beautifully designed documents and how they were developed, you'll learn:

• How to decide what kind of animations make sense and will engage your audience
• How to use InDesign animation features so you can push the envelope in your designs
• Techniques to modify animation settings to extend the built-in capabilities of InDesign

Do you yearn to be an InDesign pro but can't go more than a few minutes in the program before getting frustrated? If so, this is your lab! Master the basics while learning insider secrets about laying out beautiful pages for print, PDF, and digital publications.

Join InDesign expert and master teacher Anne-Marie "HerGeekness" Concepcion (cofounder of InDesignSecrets.com) as she patiently and enthusiastically helps you:

• Configure essential preferences (some of the defaults are wrong!)
• Learn the Basic 4: Two tools and two panels that will become your best friends
• Import, format, and position text and images
• Understand critical printing and PDF export settings
• Preview and publish an interactive online version of your masterpiece

Adobe Animate CC turns 20 this year. In this time, the tool has evolved, nurtured, and revolutionized the animation industry. Hear our vision for how the tool is geared to serve the industry for the next two decades and insider tips and tricks that make working with Animate easier than ever.

Join Ajay Shukla, Animate product manager, in this session to learn:

• A whole host of new creative tools that will allow you to express yourself more freely and creatively
• New platform capabilities that give you the flexibility to target your animations for any use case on any type of device more efficiently
• New collaborative workflows that significantly optimize the time required to complete your projects

Learn everything you need to know to efficiently create high-quality HTML5 advertising experiences using Adobe Animate CC in this session. Learn tips, tricks, and techniques to help you efficiently deliver IAB-compliant ad experiences that can be rendered on all screens, browsers, and platforms.

Cory Hudson, Creative Director at Jellyfish, will share:

• How the latest features in Animate CC can incredibly speed up your ad creation workflow and facilitate highly optimized results that will perform flawlessly on all screens and platforms
• Specific Animate CC enhancements that allow you to more easily produce sophisticated and robust ad experiences
• Insights gained while designing ads for deployment with various popular ad serving vendors
• Essential tips, tricks, and techniques that will allow you to push the boundaries of what's possible within your HTML5 ad experiences

Delve into the fantastic world of animation for TV and broadcast using Adobe Animate CC with Dave Gerhard, animation director with Nickelodeon's Artist Collective. Gain insight into the process of making a series, tips for character animation in Animate CC, and a look behind the curtain of Nickelodeon.

In this session, you'll learn how to:

• Use Animate CC in a professional capacity for broadcast
• Explore new features in Animate CC
• Efficiently create lovable cartoon characters
• Use Animate CC and other Adobe products as a bridge to social media platforms like a maniacal octopus extending its tentacles to take over the world!

Learn how to create effective icon designs using Adobe Illustrator in this hands-on lab. See how to combine icon design principles with tips and techniques in Illustrator to craft clean and consistent UI icon sets.

Matt D. Smith, owner and design director at Studio Mds, will share:

• How to use the latest features in Illustrator to create compelling, cohesive icons for user interfaces that your clients will love
• Strategies for designing a full set of icons that work well together
• Ways to visualize and draw complex icons using a combination of simple geometric shapes

If you're new to InDesign and you want to make the jump from beginner to intermediate user, or you've been using InDesign for a while but you just don't feel confident, then join internationally renowned InDesign guru David Blatner in this fast-paced, fun-filled educational exploration of the world's best page layout program.

David will share quick tips suitable for every InDesign user such as:

• The 10 most important keyboard shortcuts
• Three steps you must take after every Microsoft Word import
• How to ensure your document is ready to print or export
• Five simple, free scripts you didn't know you already have

Screen design has evolved. The way designers work, the tools they use, and the screens they design for--all have changed rapidly. With this change, designers struggle to express interactivity and flow with static screens and mock-ups. Learn how Adobe Experience Design CC can help you overcome these challenges to create better user experiences.

Cisco Guzman and Jonathan Joshua Pimento, Adobe XD product managers, will show you:

• How designing, prototyping, and interactivity combine in Adobe XD
• Top features and timesaving tip and tricks
• Sneak peek of what's coming next for the product

Join the design team behind Adobe Experience Design as they talk about their process, inspiration, design principles, and the challenges of designing a 1.0 product at Adobe.

In this session, the Adobe team will share an in-depth look at:

• How they bring a product from concept to reality
• How tight collaboration between design, product management, and engineering is integral to any successful product
• How weekly design critiques lead to better outcomes

Watch Adobe unveil major new innovations in the world's best creative apps across desktop, mobile, community and marketplace.

The Day 2 Keynote is designed to inspire you with talks from creative luminaries such as National Geographic Photographer and Author, Lynsey Addario and Actor, Jared Leto.

Join us at the Embarcadero Marina Park South for food, drinks, and great live music!

See what we're cooking up in the Adobe development labs and be the first to get a peek at technologies that may (or may not) make it into future products and services.

Learn how to rapidly design, prototype, and share interactive experiences with Adobe XD. In this hands-on lab, you'll learn powerful tips and tricks to remove friction from your UX creation process and to produce great user experiences for web and mobile apps.

Adobe XD Product Manager Demian Borba will share:

• Insights to tackle today's UX challenges
• How to create wireframes and high-fidelity designs in Adobe XD
• Tips and tricks to create powerful prototypes to learn and validate fast
• How to export final assets for production from Adobe XD

More and more companies are embracing design thinking but this often feels more like madness than a method for designing, prototyping and testing. During this interactive workshop Stephen Gates, Global Head of Design at Citi, and designer leader Geoff Dowd will walk you through how they create concepts, design, and prototypes for ideas in any medium using Design Thinking learned from leading global design studios and insights they have gained from working with Apple, Google, Adobe, and IDEO.

This session will provide tangible takeaways to help you:

• Implement design thinking processes and tools to drive innovation in your company
• Understand the role of people in successful design thinking
• Transition through the phases of inspiration, ideation, and implementation
• Use tools like visualization, mapping, and storytelling to create solutions

In this fast-paced, information-packed session for advanced Photoshop users, Adobe Digital Imaging Evangelist Julieanne Kost will showcase her favorite Photoshop techniques, many of which are featured in her popular blog. Learn about little known features and hidden gems--great for every creative medium from photography to illustration to web-design that can help you become more efficient and reach your creative vision. Julieanne will demonstrate new tools, features, and product enhancements that empower you to create your best work faster than ever. Deepen your Photoshop skills by attending this master class.

Julianne will cover a partial list of tips including:

• How to customize tools, panels, and shortcuts to streamline your workflow
• Using the Layers panel with increased efficiency
• Advanced compositing and transformation techniques
• Important workflows: HDR, Smart Objects, and Creative Cloud Libraries

Join Photoshop expert Sean Duggan, coauthor of Photoshop Masking Compositing, as he shows techniques for combining multiple images to create an entirely new scene. As Sean guides you through each step in the process,you'll use existing photographs to create entirely new works of art. Discover how you can expand your creativity by using photographs in different ways, and learn how the all-important question of "what else can it be?" will help you see compositing possibilities. From Photoshop beginners to experts, there will be something for everyone in this lab, covering everything from compositing basics to techniques using the latest innovations in Photoshop CC.

Specifically, you'll learn how to:

• Use enhanced selection techniques to remove subjects from their backgrounds

• Use layers, layer masks, and blending modes to combine images

• Take advantage of Smart Objects for flexible transformations

• Use adjustment layers to match tone, color, grain, and lighting

Join surf photographer Chris Burkard as he talks about his love for cold climates and why he thrust himself into the unknown landscapes of Russia, Norway, Iceland, the Faroe Islands, and everywhere in between to search for more than the perfect wave. Often tackling cold, sometimes frostbite conditions, Chris gains more than just a perfect shot; he also gains a sense of fulfillment no warm-water climate could provide. Chris will share how he composes these landscapes through his lens and voice, and how he translates these adventures into storytelling opportunities to expand his audience via social media.

He'll also discuss these observations gleaned from his remote experiences:

• Every career has the danger of becoming mundane
• The importance of sharing your art in the digital age
• Suffering is crucial for growth
• Your voice is the most important tool you have
• Stories are more important than photos
• The importance of timeless images

Speed up your web and app design workflow using Photoshop features geared towards web and app design. In this session, web design expert trainer Brian Wood will cover artboards, layout grids, SVG content, best practices for retina, asset export, the best optimization settings and formats, and much more. Come ready to soak up web and app design tips and tricks!

You'll walk away with an array of web and app design tips and tricks including the following:

• Using layout grids, artboards, and more
• Best practices for web/app image optimization
• Best practices for retina design
• A wealth of tips and tricks for web and app design in Photoshop

Your personal or portfolio website is one of the most important things to "get right" in your creative career, but how do you get started? In this hands-on session, learn how to create a beautifully simple website to showcase your creative work, including photography, by using Adobe Portfolio. Clement Faydi, principal designer for Adobe Portfolio, along with Roxanne Schwartz, community experience lead, will help you harness simple, flexible customization tools to create your dream website that will help your work get noticed and get you the exposure you deserve.

You'll learn how to:

• Build a website to showcase your creative work (in any creative field, including photography)
• Create compelling projects that will serve as the backbone of your website
• Customize the layout, navigation, and design of your site for success

Join digital artist Bert Monroy as he teaches painting techniques that you can use to produce digital paintings and illustrations. The focus is on fundamental painting skills for beginners, but more experienced Photoshop users will pick up useful tips and techniques. You'll start with a rough sketch and use Photoshop tools to apply color and textures to transform a blank canvas into a work of art. You'll walk away from this lab with an in-depth knowledge of the painting tools in Photoshop and the inspiration to apply them to your own future masterpieces.

Bert will show you how to use:

• Tools in Photoshop including the often underused Pen tool
• Layers and their many functions like masking, layer styles, and blendingmodes
• The Brushes panel to create, use, and save brushes
• Alpha channels that allow you to create intricate masks
• Filters to add special effects and create textures

The one camera we almost always have with us is our phone. Do you use your phone camera only to take candids or selfies? Have you wished you had a "real" camera with you to capture a beautiful scene? No matter the subject matter, you can take and create gorgeous photos with your phone, wherever you are. Join photographer and Adobe Mobile Product Manager Josh Haftel as he shares tips on shooting with your phone-shooting distance, working with light, composition, framing, effects, and editing with Adobe mobile apps. You'll leave inspired to use your ubiquitous camera phone to take photos you wouldn't have thought possible.

Specifically, Josh will discuss:

• The unique possibilities and limitations of camera phones (and other mobile capture devices)
• How to maximize the potential in your phone camera to get the shots you didn't think you could get
• Using mobile apps to enhance your shots

Hollywood Photoshop guru Lisa Carney will share many of the techniques used to make complex composite images for lifestyle marketing campaigns, product shots, and movie posters. Whether it's combining many elements or dramatically reworking a single shot, Lisa will show how to take the ordinary to extraordinary. See how some recognizable ad campaigns and movie posters have been created. You'll leave inspired to use these compositing tricks for any kind of image for any kind of work.

Lisa will teach you:

• How to use Photoshop to color correct like the masters
• Tricks to composite images and have them look perfectly pulled together
• How to use effects to add the finishing flair to your images

There's no shortage of brilliant ideas surrounding responsive web design efficiency. While many of us are eager to tear down the status quo and start making style guides and prototypes, the reality is that those may be significant shifts in your organization with real repercussions. Even if we get buy in, is the Photoshop role in responsive web design diminishing? Do we need to work frantically in Photoshop to be profitable? Join Dan Rose, designer at Adjacent and author of Responsive Web Design with Adobe Photoshop, as he discusses effective strategies for changing your web design workflow.

Specifically, Dan will cover:

• Methods of convincing your team, and clients, to adopt a new workflow
• The case for Photoshop amid the influx of alternatives
• How to leverage Photoshop Etiquette and third-party tools for efficiency
• Using Photoshop and Creative Cloud Libraries to help create style guides and prototypes

Discover the hidden power of Dreamweaver to incorporate new functionality through extensions. Ramp up your productivity and extend your designer/developer reach. This session will review extensions that take advantage of the newest Dreamweaver features as well as notable can't-live-without-'em classics.

Joseph Lowery, renowned Dreamweaver author and trainer, will reveal:

• The Dreamweaver extensible architecture: everything from simple insertable objects to interactive dialogs to floating panels
• How to integrate sophisticated add-ons to build database-driven pages, e-commerce sites, and even mobile apps
• Resources for free and commercial add-ons from around the world
• Extension tips, tricks, and troubleshooting

Join MuseThemes founder Steve Harris as he shows off his top 10 Adobe Muse designer tips and tricks. These easy-to-learn, must-have techniques for both beginners and pros will save you tons of time and have you on your way to becoming an Adobe Muse master.

In this session, you'll learn:

• Tips for creating a responsive website that looks great on all devices
• How to leverage the Library panel to store and share widgets and design assets
• Secrets for satisfying your client requests for unique functionality
• How to improve organic search site rankings

Don't resort to creating websites from restrictive, boring templates. It has never been faster or easier to create truly unique, expressive responsive websites for yourself and your clients, without writing any code.

In this lab, Adobe Muse CC Classroom in a Book author Brian Wood will cover web best practices as he teaches you how to:

• Plan and design sites using familiar tools and keyboard shortcuts
• Understand fluid width layouts and make breakpoints your design friend
• Use web fonts from Adobe Typekit and rich graphics and imagery from Adobe Stock
• Work with Adobe Creative Cloud Libraries to capture and utilize design content
• Engage visitors with slideshows, and collect information with contact forms
• Preview across screen sizes to ensure that you can publish with confidence

Join Nick Sambrato, founder of boutique print shop Mama's Sauce, as he explores the idea that every relationship is part of your brand, telling the story of Mamas Sauce's explosive growth through the lens of 10 key projects for designers. These print projects shaped his passion, helped him build a business, and show the power of designer's.

You'll learn from Mama's Sauce's story:

• The power in a designers opinions
• How the history of your process can foster passion
• Why working relationships matter

Adobe InDesign is an incredibly easy, powerful way to create digital publications that engage and captivate users with interactive, animated, and multimedia features that delight on all screens. In this hands-on lab, learn how to create responsive elements for the many export options available in InDesign.

Sandee Cohen, 25-year teacher, trainer, and author, will cover:

• Features available in interactive PDF, reflowable and fixed-layout EPUB, and Adobe's new Publish Online (Preview) technology
• Adding hyperlinks, interactive tables of contents, and buttons to open web pages, send email, and navigate through documents
• Creating and controlling slideshows, animations, multimedia, and remote visual effects
• Creating and styling buttons to display graphics, run video, or play and reverse animations
• Mimic many effects found in Adobe Experience Manager apps
• Using the new Publish Online service to create dynamic, interactive documents that can be viewed on any type of device

Let Adobe Animate experts Simon Widjaja and Daniel Connerth take you on the Tour de Animate and beyond. In this interactive session, they'll provide you with crucial insights and launch a creative firework of finger-licking examples.

You'll learn how to get the most out of Animate CC with essential tips including:

• Obvious and not so obvious use cases of Animate CC
• Creating highly engaging web content
• Do's and dont's (best practices)
• Creating flexible and responsive compositions
• Power of scripting
• Leveraging powerful extensions

Learn how to effectively solve UX problems using low-fidelity designs and move to high-fidelity prototypes in Adobe Experience Design CC (Preview). In this engaging session, you'll discover tips and tricks from the product experts and explore how to organically grow your information architecture from the framework to production-ready design.

Elaine Chao and Max Vujovic from the Adobe XD team will show:

• The fastest way to go from wireframe to high-fidelity prototype
• Adobe XD shortcuts and productivity hacks
• Advanced layout and prototyping features that speed up your design workflow

In this hands-on lab, let the Adobe Creative Pro Mobile App team show you how to use your mobile device to create vector graphics, color themes, custom brushes, unique looks, patterns, or complete designs that will be waiting for you on your computer when you're back in the studio.

You'll find out how to adapt your creative process to leverage new innovations in Adobe's mobile apps by learning the basics and advanced techniques:

• Turn anything you see into vector shapes, color themes, brushes, and patterns with Adobe Capture CC
• Sketch with expressive watercolors and layers in Photoshop Sketch
• Draw with scalable vectors in Illustrator Draw
• Layout ideas with professional fonts and assets in Adobe Comp CC
• Make image adjustments using Photoshop Fix
• Combine all of these apps together in useful workflows
• Finish the design in your desktop CC apps

Photoshop plays an integral role for most designers, but many don't realize how effective it is for web design specifically or use it to its full potential. Whether its creating mock-ups with multiple pages or building individual site elements,Photoshop makes designing websites and exporting production assets easy. Join Paul Trani, senior worldwide Creative Cloud evangelist for Adobe,as he shares new tips, tricks, and fundamentals for both web and screen design in Photoshop. Learn the ideal way to build a multipage web layout that is easy to change, easy to view on devices, and even easier to export the graphics and the CSS.

Specifically, Paul will show you how to:

• Create multiple-page layouts effectively
• Build specific web elements that are easy to change and export
• Preview and export bitmap, vector graphics, and CSS

Too often we create brands, experiences, and content that sacrifice humanity on the altar of conversion optimization. Join this session as we explore how to make our web and mobile experiences feel less like a business transaction and more like a conversation through human-oriented brand, marketing, and experience design.

Creative director, user advocate, and designer Meagan Fisher will share techniques that will help you honor the humanity of users through empathy-driven design and content, including how to:

• Create a welcoming personality for your product with visual style choices
• Use human imagery to create a feeling of welcomeness and safety
• Lighten moments of tension with the right microcopy
• Get users into the "kick-ass zone" as quickly as possible

Get an in-depth look at the new features and capabilities in Dreamweaver CC. Develop cutting-edge, responsive websites for any type of browser, on any type of device.

Rajnish Bharti, senior product manager for Dreamweaver, will introduce you to:

• Tips, tricks, and shortcuts as you code
• Leveraging assets such as graphics and stock images with Creative Cloud Libraries
• Optimizing file and version control management
• Working with CSS preprocessors like LESS and Sass

Go behind the scenes with the Draplin Design Co. and the harrowing account of making their first book. From the contracts to the scheming, from the pagination to the design, from the tears to the nightmares, they'll share what it's like to cram your whole half-witted career into 256 pages.

Join Aaron Draplin for this presentation, which is dipped in Pantone Orange 021, as he shares:

• Proof that print is not dead
• File management tips, layout shortcuts, and other organizational tips and tricks that can be applied to the smallest of projects or that once-in-a-lifetime book project
• Why the book, like life, has typos

Like many designers, Timothy Goodman is restrained by rules and parameters that constantly stifle him. So how does he get his own sensibilities and voice into his work? A few years ago, he decided to redefine what it means to work in this industry and pushed himself into a new, scary, and unexpected territory. Join Timothy as he shares his journey in redirecting his design career.

You'll hear how:

• The work you ought to be doing is the work you should be doing
• If you want to change your tool, change your look
• Just because youre a "designer" doesn't mean you have to "design"
• You should approach graphic design as a practice, not a profession

Join this session to hear Robert Generette III, educator and freelance illustrator, share workflows, insights, and advice for transitioning from traditional paper and pencil techniques to drawing using Illustrator Draw and Photoshop Sketch. Learn how you can create amazing work-- wherever you are-- from a tablet.

In this inspirational talk, Rob will reveal:
--How drawing digitally can enhance your existing process --Techniques for managing layered files across your devices --Insights gained while illustrating with mobile apps for clients including Major League Soccer, NASCAR, and Nike Baseball

Join designer, small business owner, and Adobe Creative Resident Christine Herrin as she shares how she let perfectionism and procrastination delay a dream project for seven years, the importance of accountability, and how her unconventional journey towards embracing the "uncool" has led to her favorite work yet.

As Christine reveals more about the joys and struggles of putting work out there and designing your own products, you'll also learn about:

• The importance of following your curiosities, and finding the through line of your side projects and hobbies
• Taking the first step toward your dream project (before someone else beats you to it!)
• The power of the first draft, and resisting the urge to needlessly refine everything all the time

Join InDesign product managers Abhinav Agarwal and Mohammad Javed Ali and discover what's new and cool in InDesign. Don't miss this chance to see the most compelling and useful new features for design and productivity coming to InDesign.

In the session, you'll learn about:

• Footnote improvements based on long-standing customer requests
• Type enhancements that let you explore the full potential of fonts
• How working over network files is more reliable now
• New performance boosts and much more

Creating highly engaging content for the web is easy and fun with Adobe Animate CC! In this hands-on lab, you'll learn how to create an interactive web component (mini-game) and use powerful extensions. Everything is adaptable to other projects like banners, web apps, and interactive storytelling.

Join Animate experts Simon Widjaja and Daniel Connerth as they teach you how to:

• Set up the creation and asset pipeline
• Structure your project and use symbols efficiently
• Use parallax effects and micro-animations as eye candies
• Leverage the power of basic scripting (no previous knowledge required)
• Optimize performance and maximize productivity with little hacks and powerful extensions

DKNG's work ranges from minimalist iconic illustration to fully rendered, highly detailed scenes. All their projects start with a roadmap on pencil and paper, are built in Illustrator, and get a final polish in Photoshop. Using recent project case studies, DKNG will disclose the secrets of their collaborative design workflow.

Principals Dan Kuhlken and Nathan Goldman will share their process from concept development through final execution including:

• Brainstorming on multifaceted concepts
• Preparing work for presentation to clients and stakeholders
• Creating and following rules and systems to create consistency through an illustration series
• Getting maximum results from a minimalist illustration style
• Using layering and gradients to create depth and realism in vector artwork using Illustrator
• Using textures and bitmaps to create atmosphere and vintage tone through Photoshop
• Preparing artwork for screen printed media
• A selection of Illustrator tips and tricks

Adobe XD lets you design and prototype websites and mobile apps all in one application. This session, presenting Caroline Williams, digital design manager at Starwood Hotels and Resorts, will reveal insights and secrets to make the most of this new workflow.

Caroline will cover:

• Introduction to Adobe XD and why it's a key resource for digital designers and experience architects
• Insights on how, when, and why to incorporate Adobe XD into current projects
• Techniques and tricks for building a new project from scratch
• Lessons learned from integrating Adobe XD and other Adobe Creative Cloud products into a larger team setting

Learn the ins and outs to go from beginner to pro in Adobe XD. Zoom in for a detailed look at drawing icons with the Pen tool and Boolean operations, building apps with scrolling, using effects such as background blur, and reusing elements across your design. Gain shortcuts you can take to design apps and websites faster than ever before.

Anirudh Sasikumar and Tom Krcha, members of the Adobe XD team, will teach you:

• Time-savers and shortcuts to be proficient in XD
• Advanced tips and tricks to move faster
• How to take your XD skills to pro level

Join Ariem Anthony, production designer at Airbnb in San Francisco, as he presents end-to-end workflows for real-world projects. He will show what happens from request to delivery, including creating, editing, speccing, localizing, compositing, prototyping, and exporting. See how collaboration, tools--including Photoshop and Adobe XD--and techniques can be used to stay cutting edge in an ever-changing mobile/web design environment.

Ariem will share:

• How the latest features in Adobe Experience Design can be used as part of an entire web and mobile production design workflow
• How to add Adobe XD into your workflow and tools--Photoshop, Photoshop Sketch, and more
• What production design is and how Airbnb values it as a key part of creating a great product
• Product asset production workflow, marketing asset production workflow, and the difference between them

Responsive design isn't just about mobile-friendly websites anymore, and designers need to learn how to maximize performance and style with less development time to stay at the top of their game. Learn about the responsive workflow and other tools that will ensure your success in 2017 and beyond.

Justin Avery from Responsive Design Weekly will share:

• How the latest approaches to responsive design can be used to create amazing functional web experiences
• How to ensure your site is just as fast on mobile as on the desktop
• Best practice design patterns, implementation techniques, and tools to ensure your success
• How you can easily provide your site without an Internet connection
• Insights on how large-scale websites are approaching the responsive web

Join Josiah Brooks, aka Jazza, to hear the story of how thank's to Adobe programs (particularly Adobe Flash/Animate, Photoshop, and Premiere), he has been empowered since the age of 12 to tell the stories he's wanted to tell and build the projects he's wanted to make -- and shared his passion and skills with millions.

In this session, Jazza will share:

• An introduction to his 12-year-old self and how he "met" Adobe
• A 15-year journey with digital art, told in 15 minutes
• The dreams he's chasing: How he's using Adobe software today in almost every aspect of his career, producing apps, animations, TV shows, games, and educational content for millions of people around the world
• The moral of the story: How Adobe has helped this artist and entrepreneur tell his stories and build his dreams

Be the first to see what's coming for Adobe XD. Join Andrew Shorten, director of product management for Adobe XD, for an overview of the Adobe XD roadmap, and find out how you can be more productive with your UX design workflow.

In this informative session, you'll:

• See in-progress designs and sneaks of what's to come
• Get behind-the-scenes info about the design and development of Adobe XD
• Learn how you can collaborate even more easily on projects with this powerful tool

In this lab, get hands-on experience with Adobe Experience Design (Adobe XD). Learn how to quickly design and build prototypes for web and mobile projects and share with your team. Leverage existing assets created in other Creative Cloud apps such as Photoshop or Illustrator for an integrated workflow.

Michael Murphy and A.J. Wood, solution consultants with Adobe, will share how to:

• Create artboards for your projects
• Add content from Photoshop or Illustrator
• Work with text
• Work with shapes and masking
• Build repeat grids and link content within artboards
• Test, share, and export Adobe XD projects

See the latest options for effective web design with Illustrator CC. Join Jason Hoppe, Adobe Certified Expert and trainer, for a hands-on session on the latest web design best practices in Illustrator. Jason will share his workflow -; from wireframing with artboards to perfecting the final designs -; using brand new capabilities for fast, efficient, pixel-perfect results.

As Jason shares his favorite techniques, you'll learn about:

• Best practices for modern web design in Illustrator
• Smarter web design using Illustrator features like Libraries
• Working with icon and web fonts in your designs
• Faster ways to optimize your artwork

Learn about the fast and powerful evolution of Adobe's solution to create engaging mobile apps, now known as Adobe Experience Manager Mobile. Designed especially for existing users of Digital Publishing Solution (DPS), this session will equip you to migrate content to Experience Manager Mobile. Learn also about the latest in creative tooling, device-level extensibility, and targeting app users.

In this session, you'll learn:

• How to migrate content from DPS to Experience Manager Mobile, including key setup tips
• How to formulate your app strategy for organizing content and defining the user experience
• How to use creative tools in Experience Manager Mobile to design your app interface
• How to expand the utility of your app through device-level extensibility-using geolocation, camera, contacts and more

See what types of apps you can create for any audience -; customer, employee, client -; and the type of functionality they can include for compelling user experiences and utility. Learn about the creative tools used to produce custom user experiences and the marketing tools used to reach your audience with targeted content and messaging.

Join an Adobe product expert in this session to discover:

• Case studies of real apps, including the strategy behind them, and insight into how they are created and maintained
• Creative tools in Experience Manager Mobile used to design a unique app experience
• How to push content from a variety of sources to your mobile app-including from your content management system, PDF files, and more
• Device-level features and backend integration with enterprise systems that can make your apps indispensable
• Deep integration with Marketing Cloud that can help you engage and retain your app users

Get hands-on experience building the beginnings of a beautifully designed app that fits and functions on tablets and phones, using Experience Manager Mobile. Gain knowledge from Adobe experts on how to prototype your app quickly, publish content into your app, and drive continuous user engagement.

In this lab, get hands-on experience:

• Planning and defining a navigational path for your app users
• Crafting the user experience with layout tools included right within Experience Manager Mobile
• Making app updates seamlessly and easily, pushing content from multiple sources
• Driving users to action within your app through device-level functionality like geolocation, camera, contacts, and more

Discover the power of using a version control management system for your project, right from within Dreamweaver. In simple and easy steps, get an insight into how Dreamweaver can enable you to speed up your development process.

Arun Kaza, associate product manager for Dreamweaver, will cover:

• Basic introduction to version control in Dreamweaver
• How to set up, configure, and use version control operations within Dreamweaver
• Tips and tricks

From mobile to desktop, from application to application, and from creative to creative--Creative Cloud makes accessing and sharing your ideas and assets friction-free. This exciting day and a half, hands-on training provides a guided exploration of how Creative Cloud can make your work more efficient and more inspired.

Learn what's new for designers in Photoshop, Illustrator, InDesign, Muse, and more. Leverage Creative Cloud Libraries for workflow integration between applications.

Turn your ideas and inspirations into production-ready assets and incorporate beautiful Adobe Stock images and video. And with CreativeSync your apps and assets are connected across your desktop and mobile devices, so you can do great work anywhere.

From mobile to desktop, from application to application, and from creative to creative--Creative Cloud makes accessing and sharing your ideas and assets friction-free. This exciting day and a half, hands-on training provides a guided exploration of how Creative Cloud can make your work more efficient and more inspired.

Learn what's new for designers in Photoshop, Illustrator, InDesign, Muse, and more. Leverage Creative Cloud Libraries for workflow integration between applications.

Turn your ideas and inspirations into production-ready assets and incorporate beautiful Adobe Stock images and video. And with CreativeSync your apps and assets are connected across your desktop and mobile devices, so you can do great work anywhere.

Get to know when and why style guides are the way to go. Learn how designers and developers can leverage Adobe Dreamweaver and Creative Cloud to maintain a beautiful, consistent, and cohesive style guide.

Saloni Sabnis, a member of the Adobe Web team and the designer behind the newest avatar of Dreamweaver, will talk about:

• How to create a style guide for an existing website or a new project
• How designers and developers can work together towards a consistent and maintainable pattern library
• Useful tips and workflows to get the most out of Dreamweaver and Creative Cloud when creating or working with style guides

Join David Lesu, former Adobe UX designer and current Workfront creative director, as he shares seven lessons he learned the hard way when he made the leap from graphic designer to creative director. This session will give you a crash course in how to:

• Balance quality and quantity
• Prioritize your team's work
• Hire and retain talent
• Resist the urge to micromanage

By attending this session, your information will be shared with Workfront.

Join Patti Sokol and Chris Converse as they dive deeper into the tools that make Acrobat Pro DC essential for both business and creative workflows.

You'll learn these useful skills:

• Create PDFs that are optimized for user navigation using InDesign
• Explore PDF forms creation using both Acrobat and InDesign
• Automate and Secure with Actions
• Work with the Print Production tools to prepare print-ready files

"Click!" Another snapshot taken. Will it ever see the light of day? Much of our day-to-day focus on photography relies on the post-production process. Let's take a step back to when analog methods to create images were all that was available.

Lose yourself in the creative process in this hands-on workshop presented by the folks that provided the Tintype Booth in the Adobe Make It Experience at MAX last year.

In this workshop you will:

• Experience the creation of one-of-a-kind artworks that all start OUTSIDE your cell phone
• Learn and explore image transfer techniques to transfer (not print) your images onto plastic and metal
• Allow these tactile experiences to springboard your creativity and MAX week
• Receive and use your own "Visionator"

Prerequisites:

• Mobile device (iOS or Android) with a camera is required
• Download the following mobile apps prior to coming
• Epson iPrint (required)
• Adobe Capture, Photoshop Express, Fix, and Mix

Join us for lively presentation of how creatives can leverage digital document solutions -- including Adobe Acrobat DC -- to speed the approval and business processes that underpin creative work. In a recent survey, designers indicated that 30% of their time is spent on administrative tasks, and 67% of them wish they could manage more of these tasks on mobile devices. Learn how industry-defining Adobe Document Cloud capabilities, included as part of your Creative Cloud membership, power the essential administrative tasks that bring efficiency to creative businesses.

You'll hear from industry leaders how they've reduced administrative time by:

• Delivering secure proofs
• Sending and tracking your work
• Signing off on work and contracts using Acrobat e-signature capabilities, powered by Adobe Sign

Learn how to create compelling email experiences that look great on every device. This session will provide tactical techniques on coding for the inbox versus the web. Explore how to combine creativity and design with data to produce email content that not only looks great, but inspires your readers.

Kevin Mandeville of Litmus, along with Ben Tepfer and Rishi Kumar of Adobe, will discuss:

• Best practices of email design
• Using Adobe Dreamweaver to design compelling content for emails
• Connecting data and creativity with Adobe Marketing Cloud and Creative Cloud to enhance your campaigns

What do Nike, Snapchat, Starbucks, and Tesla have in common (other than being among the most innovative brands worldwide)? The answer is play. It sounds counterintuitive, but once you understand play as it relates to our psychology, you recognize that the best work in interaction design comes from play.

Join Ted Bramble, creative director at Fuel, as he uses Adobe XD to:

• Explain what play science is and why it is so important to interaction design
• Walk through a mobile product case study and show how you can apply the same process to your work
• Show how Adobe XD can be used as part of play science

Marc Eckō has built fashion, business, and entertainment empires by converging strategic approach with passion and creativity. Learn how he grew Complex Media into one of today's most important cultural brands, influencing over 120,000,000 people. Marc will provide personal guidance on how any brand can become an empire.

In this session, you'll learn how to:

• Leverage the power of collaboration without allowing groupthink to water down your creativity
• Identify emerging technology and cultural trends and stay relevant
• Express the beauty in a personal and corporate brand
• Harness your passion, while remaining true to your vision
• Use personalized experiences to connect with people and cultures

By attending this session, your information will be shared with Wrike.

For creative professionals in large organizations, working with marketing departments is essential but complex. You need to keep a big list of logins for FTP, review and approval, DAM, and other systems for each client. This makes it hard to collaborate and exchange files and ideas with your strategic customers. In this session, explore methods and best practices for creative collaboration across large-scale organizations using Adobe Experience Manager and Creative Cloud.

You'll see how easy it is to:

• Share Experience Manager projects with Creative Cloud users
• Take advantage of Creative Cloud Libraries (style guides) for brand compliance
• Explore metadata in Creative Cloud apps and Experience Manager
• Publish creative content to Experience Manager apps, sites, and campaigns

Discover how Adobe Creative Cloud and Adobe Marketing Cloud empower creatives and marketers to achieve maximum content velocity in the creation, management, and delivery of creative assets across all marketing channels.

In this session, Courtney Smith, Adobe digital marketing architect, will cover:

• Establishing a foundational platform for all creatives
• Gaining efficiencies in the creative process
• Maintaining brand consistency
• Understanding asset performance

Do you want time back in your day? Discover simple and easy ways to implement tips and workflows that make collaborating faster and help you stay in the creative groove.

In this session, principal solutions consultant, Todd Burke, and senior solutions consultant, Jerry Silverman, will:

• Turn a static brand style guide into a collaborative Create Cloud Library
• Update team with the latest assets using Creative Sync
• Seamlessly move between Creative Cloud and Slack
• Major time savings in accessing and licensing stock photography
• Find Adobe Stock assets directly from Creative Cloud applications and license with one click
• Share a few more surprises, tips, and tricks you won't want to miss!

Words and letters can convey much larger ideas than what you read. Learn how to unleash the updated typography features in Photoshop for amazing control and stunning visual style. You'll see how to preview fonts, refine glyphs, modify character and paragraph styles, and even use the new Match Font feature for fresh ideas or to match existing designs. Then push your work to creative heights with seriously cool capabilities like 3D, warping, and even painting techniques!

Photoshop expert Scott Valentine will explore new possibilities in the tools you're used to and expand your horizons with the ones you're about to learn:

• View type as both design and communication elements.
• Manage styles and workflows across projects with Typekit and libraries.
• Gather creative inspiration from mobile devices with Adobe Capture.
• Create 3D art from 2D fonts.
• Refine your type-based art and design with advanced controls.

Learn how to apply the same creativity you put into your work to your online marketing strategy. Join Thibault Imbert for an interactive session on how to expand your social footprint, based on his own experience incubating the online presence of Adobe Spark. You'll see how to apply growth hacks to your social networks to get your work in front of the right people and organically grow a community around what you love. This session will demystify social media, leaving you with techniques you can apply right away for immediate impact.

Specifically, you'll learn:

• Tools to create and communicate your brand
• Advantages and limitations of each social network so you can make informed decisions
• Tricks to seeing rapid growth in your online community
• Best practices for building a community around your brand or product

Sam Wilken and Cole Collett, from Phenomblue, will discuss the recent design and development work they did on their client Travel and Transport's flagship product, a travel portal. The Phenomblue Creative team crafted a modular, card-based strategy. Due to the necessity of custom layouts and components, needing continuous adjustment, Photoshop Smart Objects and Layer Comps were invaluable for the project. Theyll discuss how the ability to quickly update a single Smart Object updating multiple layouts and files while keeping the file size manageable helped in the design process. They'll also discuss how they use Photoshop and Adobe Experience Design in their current processes.

In this session, you'll explore:

• The importance of a production strategy that matches the creative strategy
• How Photoshop Smart Objects and Layer Comps are key to versioning
• How to use Adobe Experience Design and Photoshop in tandem
• Why prototyping is becoming a standard in the UX process

There are many sub-specialties for designers, and one of the newest is creating user experiences in physical, real-time, participatory, and often communal spaces. Join designer Jessi Arrington as she shares her journey from running a traditional graphic studio to one that focuses on in-person experiences like pop up shops, conferences, and themed celebrations for notable brands including Etsy and TED. She will explore trends in her field and ideas on how to leverage your talents to expand your career into exciting new realms.

Specifically, Jessi will discuss how to:

• Use transferable skills to create a career no one is formally trained for
• Imagine your ideal live experiences first, and then find clients to match
• Learn to define success, manage your time, and document the outcomes in meaningful ways

Learn to produce refined illustrations in Photoshop from sketch to polished deliverables, using a fast and easy workflow! Join famous artist, Josiah Brooks, aka Jazza, the face and creative mind behind the YouTube channel Draw With Jazza which currently has over 750,000 subscribers and over 50 million video views as he reveals his secrets for illustrating in Photoshop. Jazza will share his top five tips and demonstrates his illustration process step-by-step, which can be used to produce images of all kinds with ultra-efficient timing.

Specifically, Jazza will cover:

• Five techniques that boosted his workflow and how he'll use them moving forward
• From rough to ready from initial sketching through to finished art
• Simple techniques for digital painting
• How to use organization to your artistic advantage
• Techniques for post-production in digital illustration

Megan Donahue, director of Creative Cloud product management, and Thuy Vu, Creative Cloud for teams senior product manager, will show you how Adobe's Creative Cloud collaboration features can improve productivity and efficiency in your workflows. Learn tips and tricks on how to optimize libraries, mobile apps, and asset sharing.

In this session, you'll learn how to:

• Create a brand champion to gain productivity
• Manage and share your libraries with a working team
• Integrate mobile apps into your existing workflows
• Share your WIP (work in process) assets with your team

Tired of the grind? Want to get ahead? Want to make more money? Doesn't matter if you are working in corporate America or you are the chief start-up officer for your small business. You can put your expertise to work and build a million-dollar brand with your skill and expertise, all while making yourself priceless to the organizations you work with.

Sal Cincotta has accomplished just that. In just over three years, his company has landed in the Inc. 5000 List of America's Fastest Growing Companies two years in a row. As a photographer and creative director, he took his corporate know-how and applied it to the creative world.

As creatives, we control the visual world. It's time to get motivated and make some money!

By attending this session, your information will be shared with Shutter Magazine.

Behance is on a mission to empower the creative world, and this year at Adobe MAX, we're offering in-person Portfolio Review sessions. Your portfolio is one of the most important things to get right in your creative career -- but where can you get the feedback you need?

During this session, you will:

• Have the opportunity to showcase your work
• Get feedback from leaders in the creative industry
• Exchange knowledge with like-minded creative professionals

If you feel your portfolio could use another set of eyes and you are seeking discussion around your work and the work of others, this session is for you.

• How being effective is more important than being on budget
• How design can make abstract concepts real
• How to convert terrible projects into winning projects
• How you say something is as important as what you say

By attending this session, your information will be shared with Sappi.

Did you know that After Effects can be used for print, web, and even HTML5? Learn to create compelling artwork for your articles, photo compositions, and blog posts in minutes. Generate bubbles for a champagne glass, create realistic lightning, shatter images as if they were made of glass, and more.

In this exciting session, Chris Converse, designer and developer at Codify Design Studio, will show you how to:

• Get inspired to create your own custom artwork
• Create special effects in a fraction of the time
• Expand your digital creation capabilities
• Generate textures and natural phenomena
• Create illustration elements for your photo composites
• Tell more compelling stories with your visuals
• Export your artwork to native Photoshop documents

Thousands of photographers, illustrators, and videographers are generating around-the-clock income from selling their content on stock. Join successful stock photographer and Photoshop artist Lasse Behnke and industry veteran Morgan David de Lossy to learn how to create and sell photographs to an audience of millions of potential buyers within Creative Cloud through Adobe Stock. Youll learn about the ins and outs of the stock industry, how stock can be a meaningful addition to your income stream, and how to get started immediately with your existing archive of content. Lasse will share his journey to becoming a leading stock contributor and his creative approach to creating stock photography.

Lasse and Morgan will explore how to:

• Start and succeed in stock photography
• Include stock shooting into your existing workflow
• Create images that appeal to potential buyers
• Make your images easy to find

There's been a lot of buzz (pun intended) in the news about small camera drones. Sure they're cool, but have you ever wondered whether you could use such a tool effectively in your creative career?

This session will introduce you to modern drones, gimbals, and aerial photography and cinematography systems.

By attending this session, your information will be shared with DJI.

Did you know there is a whole world of creative streaming where people paint, illustrate, animate, edit photos, compose music, and much more live while interacting with people all over the world?

Adobe Creative Resident Syd Weiler has spent the last year getting out of her comfort zone and streaming online while she works on her projects. Streaming has helped her reassess her own process and increase her confidence while building her audience into a real online community.

Syd will share what she has learned about the creative streaming process and her advice for streaming your own work, including:

• An overview of the creative streaming process determined by medium and platform
• The importance of an online creative community and how streaming fosters this
• Ways you can tailor your streaming environment and encourage constructive conversations
• How streaming your work can help you build your creative reputation

When it comes to content on YouTube, both quantity and quality matter. Learn how to produce and curate your own videos and find an audience thats waiting to see your stuff. Even though YouTube is saturated, theres always room for entertaining, inspiring, and informative content.

Whether youre promoting a business or building a personal brand, Adobe Creative Resident Sara Dietschy will share how to add value to your YouTube videos by helping you:

• Leverage your unique passions to find an audience
• Curate your content effectively
• Develop a memorable brand identity
• Engage with and keep your audience
• Gather tips and tricks to stylize and edit video using tools such as Adobe Premiere Pro and Photoshop

Be inspired to use stock images in an entirely new way, and leave with ideas on how you can create projects beyond what you ever thought possible. Join world-renowned artists Joshua Davis and Jean-Charles Debroize as they deconstruct the making of their respective masterpieces, which were created with Adobe Stock images. Youll learn the inspiration behind their art as well as key techniques they used to create them.

In this session, hosted by Rufus Deuchler, manager of Creative Cloud evangelism, youll learn:

• The different approaches Joshua and Jean-Charles took as they used Adobe Stock in their projects
• Steps for creating art from stock images, from idea to completion
• Where to find sources for inspiration
• How to take the first step toward creating a masterpiece of your own

Whether youre a woman, work with women, or care about diversity in creative careers, youll learn how and why the commonly circulated and long-held good girl myth holds women back. Join renowned womens leadership coach Maria Molfino as she explores this myth, how it affects womens creative leadership, and strategies for overcoming it. This session contains useful nuggets for helping women overcome personal blocks, helping other women achieve growth, and empowering men in supporting the women (co-workers, wives, daughters, girlfriends) in their lives. You wont want to miss this thought-provoking conversation.

Maria will deep dive into:

• Myth definition and origination
• Research and stories that perpetuate the good girl myth among women
• A specific model and journey arc for overcoming the good girl myth
• Strategies to support the women in everyones lives in becoming more empowered creative leaders

Join Dann Petty, freelance designer, surfer, and founder of Epicurrence, as he screens part of his new movie, FR$$LANCED, and talks about what he learned while filming it. Freelanced features interviews with designers across the country and will answer every question you have (and some you didnt know you had!) about freelancing.

In this session, featuring a live QA, Tomas Krcha, senior product manager at Adobe, will talk to Dann about:

• Why designers freelance
• Secrets from the most successful (and happiest) freelancers
• How you can grow personally and professionally when working remotely
• Danns adventures and how he got his start

There is no one process that fits each creative. This panel discussion invites four creative professionals to describe their unique creative process and how that process has evolved over their careers. Each professional will share tips on staying creative, finding inspiration, and the creative tools that they use. Designed for creative professionals of all levels, you will leave this session with concrete tips for creative inspiration.

By attending this session, your information will be shared with Microsoft.

Explore building the future of creativity on mobile. Walk through the last one hundred years of building of creative on various media and how that inspires creativity for Facebook products on mobile today. You'll see various examples of the power of story-telling on Facebook ad products and its impact on businesses and people.

By attending this session, your information will be shared with Facebook.

Discover how virtual reality has opened the door to new mediums of creating and experiencing stories in the media and entertainment industry. Whether you are creating VR content in Adobe CC, writing code to build seamless VR experiences, or developing experience centers for VR, this session will cover the fundamental technology that powers your end-to-end VR workflow from conception to distribution.

In this session, you will learn:

• An overview of the current state and future of virtual reality in Media & Entertainment
• How to edit 360 VR video in Adobe Premiere Pro CC and After Effects CC with a live demo
• What technologies are available to you for seamless VR content creation and experiences
• How to choose the right hardware for your VR workflow

By attending this session, your information will be shared with Dell.

Its never been easier to use expressive typography to enhance your designs, and the future has never been brighter. Join Matthew Rechs, Director, Adobe Type Typekit, to learn more from the folks who lead the Adobe Type foundry, and from Adobe Typekit, the font subscription service thats included with most Creative Cloud subscription plans.

This session will discuss:

• How to use Typekit to find, get, and use premium-quality typefaces from the worlds top font foundries
• Exciting developments that are advancing the state of the art, like OpenType Variations fonts
• How to think about type licensing when youre choosing fonts for your clients

Attendees will also get a sneak peek of some work in progress, and the opportunity to provide feedback on their own experience using Adobe Type and Typekit.

Executive Experience at Adobe MAX - Tuesday, November 1 - Thursday, November 3
- Executive Networking Welcome Reception, Tuesday, 6:00pm - 7:30pm, 5th Avenue Pier behind the San Diego Convention Center.

Creative Leaders Reception - Tuesday, November 1, 7:00-10:00pm, at Double Standard Kitchenetta & Bar.

Animator Roundtable - Friday, November 4, 10:30am - 12:30pm Marriott Marquis, Presidio Rooms

Customer Advisory Board - Tuesday, November 1, 9:00am - 5:30pm in Rancho Santa Fe, Marriott Marquis
Reception at Rustic Root, 6:30pm - 8:30pm

Wednesday, November 2, 2:00pm-5:00pm, San Diego Ballroom B, Marriott Marquis

Apple Influencer Event - Wednesday, November 2, Marriott Bayside Ballroom

Media and Entertainment Meet & Greet - Tuesday, November 1, 8:00pm - 10:00pm at Puesto

Healthcare Reception - Wednesday, November 2, 7:30pm - 9:30pm at The Nolan Rooftop.

Adobe MAX Government Reception - Tuesday, November 1, 5:30pm - 7:30pm at The Nolen

Community Summit - Tuesday, November 1, 9:00am - 9:00pm
- Breakfast & Scavenger Hunt, 9:00am - 11:30am in downtown San Diego.
- Sessions, 1:00pm - 5:00pm, Session Room 6D, SDCC.
- ACP Showcase, 5:00pm - 6:30pm, Session Room 6D, SDCC.
- Reception at Don Chido, 7:00pm - 9:00pm

Executive Experience at Adobe MAX - Tuesday, November 1 - Thursday, November 3
- Networking Breakfast, Wednesday, 7:00am - 8:30am, Marriott Marquis, Bayside.
- VIP Seating at MAX Keynote, Wednesday, 9:30am - 11:30am, San Diego Convention Center.
- Networking Lunch with Industry Luminaries, Wednesday, 12:00pm - 1:30pm, Marriott Marquis, Marina Ballroom.
- Executive Sessions with Creative Thought Leaders, Wednesday, 2:00pm - 5:00pm, Marriott Marquis, Marina Ballroom.
- Executive Dinner Experience, Wednesday, 7:30pm - 11:00pm, Petco Park.

Executive Experience at Adobe MAX - Tuesday, November 1 - Thursday, November 3

- Birds of a Feather Breakfast, Thursday, 7:30am - 9:00am, Marriott Marquis, Bayside.
- VIP Seating at MAX Keynote, Thursday, 10:00am - 12:00pm, San Diego Convention Center.
- Free time/MAX Sessions, Thursday, 12:00pm - 5:00pm
- Sneaks, Thursday, 5:30pm - 6:45pm, San Diego Convention Center.
- MAX Bash, Thursday, 6:45pm

WWP - Thursday, November 3, 1:00pm - 5:00pm
Lunch in San Diego Ballroom A
Meeting 1:00-5:00pm, San Diego Ballroom B

Global Partner Executive & Seller Event - Tuesday, November 1 - Thursday, November 3.
- Welcome Reception, Tuesday, November 1, 7:00-9:00pm, Float Rooftop at Hard Rock Hotel.

Global Partner Executive & Seller Event - Tuesday, November 1 - Thursday, November 3.

- MAX Keynote, Wednesday, November 2, 9:30am - 11:30am, San Diego Convention Center.
- Networking Lunch, Wednesday, November 2, 12:00pm - 1:00pm, Marriott Marquis, San Diego Ballroom A.
- Executive Business Track, Wednesday, November 2, 1:00pm - 5:30pm, Marriott Marquis, San Diego Ballroom C.
- Closing Reception, Wednesday, November 2, 6:15pm - 9:30pm, at Coasterra. **Please meet at the Marriott Marina, Gate 3 at Dock F, promptly at 6:15pm**

Global Partner Executive & Seller Event - Tuesday, November 1 - Thursday, November 3.

- MAX Keynote, Thursday, November 3, 10:00am - 12:00pm, San Diego Convention Center.
- Free time/MAX sessions, Thursday, November 3, 12:00pm - 5:00pm
- Sneaks, Thursday, November 3, 5:30pm - 6:45pm, San Diego Convention Center.
- MAX Bash, Thursday, November 3, 6:45pm

Join veteran video professionals for real-world stories from the trenches that cover a wide spectrum of issues related to immersive storytelling in 360/VR.

The session includes Eric Cheng from Facebook, Lewis Smithingham President and Partner at 30 Ninjas, Andy Cochrane, Independent Interactive Director, Lucas Wilson, VR Producer at Jaunt, and Miriam Nielsen, Video Director at The Verge, and will cover:

• Creative inspirations behind projects in 360
• Production and workflow challenges when working with 360 camera rigs and post-production software
• Thoughts about the disruptive potential of an exciting new form of storytelling

By attending this session, your information will be shared with Facebook.