STARZ – Power
To raise awareness for the premiere of Starz’ Power, Post Studios created an original Dispatch, “Tales from Beyond the Velvet Rope: An Oral History of Insane Club Stories.”
Through this native content publish, created to harmonize with central themes of the series, we spoke with owners, bartenders, bottle girls, and VIP high-rollers who’ve seen it all, exposing their stories of duality on the nightclub scene.
RESULT: “Tales From Beyond the Velvet Rope” generated over 53,000 page views, with above-average time spent on page (2:33). The surrounding media saw an average CTR nearly 11x better than site-average.
