e-Strategy Marketing Trends - Marketing Trends & Statistics

Where American Inventors Grow Up [MAP]

The Equality of Opportunity Project released recent research findings on the dynamics of innovation in America, focusing specifically on where geographically inventors grew up.

Most Effective Email Marketing Tactics [CHART]

Email marketers are more interested in increasing conversions than in boosting sharing or growing their lists.

Black & Hispanic Mobile Audio Streaming [CHART]

81% of Black adults and 91% of Hispanic adults using smartphones on a weekly basis as of Q4 2016, these devices are increasingly being used for streaming.

Americans’ Trust In Mass Media, 2001-2017 [CHART]

Slightly more than 4 in 10 American adults trust the mass media to report the news fully, accurately and fairly.

Where Consumers Conduct Product Research Online [CHART]

More respondents turn to Google (85%) than to Amazon (72%) to help them find product ideas and information before making a purchase.

Why Americans Boycott Brands [CHART]

One-third of Americans have stopped using a brand as a direct result of a scandal.

Attitudes Toward Twitter’s Increased Character Count [TABLE]

41% of respondents ages 18 to 29 having at least a somewhat positive reaction to the change, and just 14% expressing reservations.

Teens’ Preferred Social Media Channels, 2015-2017 [TABLE]

Nearly half of US teens say they prefer Snapchat over other social media sites, including Instagram, Twitter and Facebook.

Challenges Collecting Location Data [CHART]

Nearly half of US C-level execs surveyed said that ensuring data quality and accuracy was a challenge they faced when collecting location data.

Multitainment Activities [CHART]

Many people use another device, primarily a smartphone, while simultaneously watching TV.

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