The Ultimate Guide to Crowdfunding

Not everything will work as a crowdfunding campaign. Learn the characteristics of good products for campaigns.

4. The Importance of Planning

Here are some of the general things that you should prepare for before you launch your crowdfunding campaign.

5. Why a Crowdfunding Campaign Needs Its Own Website

2 min

Launching a website during your campaign gives you more interest and better SEO on a platform that you control.

6. 13 DIY Tools For Your Campaign

5 min

These tools will make it much easier for you to run your crowdfunding campaign.

7. How to Get Press Coverage

Getting coverage from publications and from blogs is the most effective way to receive funding from outside of your network. Here are a few tips and guidelines for reaching out.

8. Checklist: What to Do Before You Launch Your Campaign

Here's what you should take care of before you launch your campaign on Kickstarter or Indiegogo.

9. Kickstarter: Benefits and Drawbacks

6 min

Kickstarter is known as the “Apple” of crowdfunding. Here's why and how to use Kickstarter for your crowdfunding campaign.

10. Indiegogo: Benefits and Drawbacks

Here's why and how to use Indiegogo for your crowdfunding campaign.

11. Optimizing Your Video

Here's data-backed tips how to optimize your crowdfunding video, with advice from Kickstarter, Indiegogo, and proven experts.

12. Optimizing Rewards and Perks

Here's data-backed tips how to optimize your campaign's rewards and perks, with advice from Kickstarter, Indiegogo, and experts.

13. Optimizing Your Campaign Page

Here are data-backed tips how to optimize your crowdfunding campaign page, with advice from Kickstarter, Indiegogo, and proven experts.

14. Optimizing Outreach and Engagement

Here are data-backed tips how to optimize outreach and engagement, with advice from Kickstarter, Indiegogo, and proven experts.

15. Optimizing the Length of Your Campaign

2 min

Here are data-backed tips how to optimize the length of your crowdfunding campaign, with advice from Kickstarter, Indiegogo, and proven experts.

16. Success After Crowdfunding – From Campaign to Business

Here's what you need to do to make your campaign into a successful business.

17. Case Study: Catan Boards

7 min

Bill Trammel of Catan Boards raised $361K on Kickstarter. Here, he shares his advice on crowdfunding.

18. Case Study: Hickies

6 min

Hickies raised $159K on Kickstarter. Mariquel Waingarten shares her advice on crowdfunding.

19. Case Study: NOMAD

7 min

Noah Dentzel ran campaigns on both Kickstarter and Indiegogo that raised over $160K. He shares his advice here.

20. Case Study: Canary Home Security

7 min

Adam Sager's Canary is the most-funded hardware project on Indiegogo. He shares his advice on crowdfunding here.

21. Infographic

Use this infographic to see best practices for successful creators and the growth of crowdfunding. Compare the differences between the two biggest crowdfunding platforms: Kickstarter and Indiegogo.

22. Conclusion

Crowdfunding is hard, but the rewards are huge if you find success.

23. About the Author