Grisly PSAs featuring car-crash carnage can shock us, but it’s tough to imagine ourselves in horrific scenarios. 'Fear is only one piece of the puzzle'

'This honour system where we expect you to protect yourself, put your phone away while driving, it doesn’t work'

Most new vehicles come with elaborate infotainment systems. They may be fun and useful, but they can also be distracting as the driver navigates through complex menus

'The animals that we live off are in danger and, because of that, we feel our lives are at stake,' said a member of one of the aboriginal groups involved in the cases