"Bacardi is able to use geodata to identify consumers when they are at the bar, and then serve them branded posts on Snapchat or Instagram. And it can use data to learn which one of 10 different edits of the same video resonates most with consumers."

6 commonly asked questions about second-party data
#measure #marketing #analytics

"Second-party data is the merging of your first-party data with insights from other brands' first-party data. This data set can be used to learn more about your current and prospective customers to refine your targeting strategy and better evaluate your campaign performance."

"Only 5 out of 10 marketers said they think about measurement while developing campaign strategy, a recent survey of marketing decision-makers shows. If you don't define your measurement goals from the beginning, you may not collect the right data — and understand what's working and what isn't." https://goo.gl/ZhFskj

Why 2017 Will Be the Year You Finally Take Business Analytics Seriously
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"As enterprises increasingly utilize modern BI solutions, they will also become more readily available in sharing data with customers, partners and internal users. In other words, with our data democratized, today’s workforce is significantly empowered."

See how agency POSSIBLE and its cliend NCTA used market research to inform strategy and create a compelling campaign. "The best fuel we have is really great insight to be able to apply to our world and to our campaigns, which, over time, is a really great way to deliver on our mission." -Kunal Musumdar, Managing Director, POSSIBLE https://goo.gl/9Ez6Qg

"What should be on the check list for how retailers prepare for Digital Christmas 2016?" https://goo.gl/21UuRo

Everyone likes a good movie. And while not everyone is into superheroes, there has been a big wave of movies based on MARVEL and DC comic book characters. Since the year 2000, 4 major cinematic studios released dozens of movies & collected over $23 billion in the box offices! As a comic book fan, our Analytics Advocate Daniel Waisberg decided to look at some publicly available data to understand which movies succeeded from a monetary perspectives. Learn more at: https://goo.gl/ZwyN5d

5 tracking errors that mess up your analytics reports
#measure #marketing #analytics

"Digital analytics starts with accurate tracking." Here are some common tracking errors to avoid:

If Marketing and Measurement had a relationship status in today’s mobile-first world, it would be: "It's complicated." But it doesn't have to be. When Marketing and Measurement go hand-in-hand throughout the customer journey, it can lead to more useful insights, higher revenues, and better experiences for everybody. Check out our new blog post to learn more: https://goo.gl/IEmJ9r