2016 will be the year of the "Supershopper!" How can retailers prepare?

Getting Started With Google Surveys
#measure #surveys #analytics

"Google Surveys which was recently added to the Google Analytics 360 Suite, allows marketers to create, launch, and analyze surveys and perform market research. Google Surveys offers the ability to survey your own website or their panel of more than 10 million online respondents. This post will walk through the creation, deployment and analysis of both survey types. After reading, you can even launch a survey through Google Surveys on your website at no cost."

The Where Factor: How Location Data Offers a New Marketing Edge
#measure #marketing

"By layering the customer's latitude and longitude with 'what he or she is doing' data, we can generate insights and ideas about the customer that creates a value exchange with a brand. The key is the application of that data analysis through innovative ideas and programs to solve real-world issues..."

Tracking Trends With the Help of Google Analytics
#measure #analytics

"In this day and age, due to the increase in competition, it is crucial to stay on top of your game by tracking trends. When creating an advertisement it is really important to know which specific audience you should be targeting. With the help of Google Analytics it is now possible to do just that."

What does the future look like for Google Surveys? https://goo.gl/ON3GZE

Google's Firebase Developer Platform Gets Better Analytics and More
#measure #developers #analytics

"Today’s update includes the 1.0 launch of Firebase’s crash reporting tool, improved real-time analytics that are now also integrated into Google’s BigQuery database service, better support for game developers who use Unity, and the launch of a new Firebase Udacity course for iOS and Android developers."

Why Building a Culture of Optimization Improves the Customer Experience
#measure #marketing

Building a culture of growth and optimization offers the best path to major gains in those experiences. Read our new blog post to learn what it means to create a culture of optimization and how to get started. https://goo.gl/u5v92B

Creating a Culture of Experimentation
#measure #marketing

"Brian Quinn, principal at Deloitte Consulting LLP and a leader of Doblin, Deloitte’s Innovation practice, says... 'Having the ability to try out new ideas is important for any company. Building a culture of experimentation ensures pushing the boundaries. I don’t think companies will survive for more than a decade if they’re not doing that.'”

Best Practices for Using HubSpot and Google Analytics Together
#measure #analytics

"Like most tools, we have found that pairing HubSpot with Google Analytics can enhance both tools. Google Analytics will not replace HubSpot, but rather will help you measure its impact on your site’s goals and help you to more clearly evaluate its efficacy in addition to your other traffic drivers."