New York Post

New York Post

The online edition of the New York Post faced multiple challenges in today’s demanding digital news environment. Alley Interactive relaunched the site and led one of the largest content migrations in the history of WordPress.

WordPress
The Henry J. Kaiser Family Foundation

The Henry J. Kaiser Family Foundation

Alley Interactive brought a dozen different sites running several different legacy systems together on one platform. The result is one of the most sophisticated WordPress sites on the web that maintains the simplicity and usability that has made WordPress the web’s favorite platform.

Responsive Design WordPress
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Philosophy

The world’s top publishers face complex digital challenges in the evolving digital media landscape.

We’re here to solve them.

We’re not just experts in design and technology. We’re professionals with years of experience tackling some of the biggest issues in publishing. We understand every aspect of creating large-scale web projects at the biggest and best media companies and can navigate business, editorial, and technology concerns.

Alley Interactive was built on the idea that creative professionals and publishers should partner from project discovery to site delivery and beyond. We’ll help you select the right technologies for your needs. Our team will internalize your vision and craft a solution that fits your brand, budget, and ambition.

We believe that launch is not the finish line. Our primary goal is the stewardship of our customers’ digital businesses. Not only do we routinely take on maintenance of the sites we’ve built, we often take on existing web properties, create training programs, and provide strategic consulting and insights to publishers with their own internal teams.

Your digital future is here. Let’s welcome it together.

Technology

Open source software platforms are always the best option for digital publishers. We specialize in technologies that allow full control over content, yet are flexible enough for creative solutions, like WordPress and Angular.js. In addition, these open source platforms can be maintained for a fraction of the cost of proprietary systems. With these tools, we build powerful web applications and groundbreaking sites that can scale to serve tomorrow’s audience.

Our partners WordPress.com VIP and Pantheon Systems enable us to deliver first-rate functionality on the world’s most reliable platforms, and our collaboration with Parsely provides real audience insight to our publishing clients.

Responsive Design • Content Migration
Training & Team Building

The Team

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Austin Smith

Chief Executive Officer

Austin focuses on the design, creation, and maintenance of high scalability sites for media and non-profit clients. Since cofounding Alley in 2010, he has built a number of prominent digital media properties and become a leader in developing open source content management and publishing software.

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Matt Johnson

Chief Technology Officer

Matt is responsible for all of Alley’s broad technology initiatives and ensures our clients have the most advanced solutions for their digital needs. Matt lead the 2011 relaunch of The New Republic and created the original CMS and backend for Capital New York, which was acquired by POLITICO. He also lead the development teams for clients including Foreign Policy, JTA, and education site Chalkbeat.

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Bradford Campeau-Laurion

Chief Strategy Officer

Brad drives process, delivery and strategy for Alley and its clients while also managing large-scale news media projects. Brad led the New York Post's monumental rebuild of its website in 2013 and subsequent redesign in 2015, executing two of the largest launches in the history of WordPress. He also lead the relaunch of POLITICO Europe after POLITICO's acquisition of Alley client European Voice. Most recently, Brad led the relaunch of TwinCities.com for Digital First Media.

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Matt Boynes

Vice President of WordPress Platform Services

Matt develops digital solutions for our clients and publishers as a partner at Alley. After joining Alley in 2012, Matt led the rebuild and launch of Digiday, where he implemented responsive design and developed a new event creation system. In addition, Matt was responsible for constructing and implementing a revolutionary breakthrough search system for the Kaiser Family Foundation.

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Bridget McNulty

Vice President of People and Process

Bridget has managed complex development projects at Alley Interactive for top publishers, such as the New York Post, The New Republic and Kaiser Family Foundation. As Vice President of People and Process, Bridget directs hiring, onboarding and internal operations strategy for Alley Interactive.

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Susan Finkelpearl

Director of User Experience

Susan leads the user experience and design practice, bringing over ten years of experience spanning project management, audience research, content strategy and user testing. Susan’s experience includes advising nonprofits, foundations and social enterprises on content planning and information architecture, as well as the strategic aspects of building, launching and evaluating websites.

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Josh Kadis

Director of Product Development

Josh runs product development and is responsible for bringing Alley Interactive’s internally developed technologies to market. Prior to Alley Interactive, Josh was senior technologist at Quartz.

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Michelle Bookless

Director of Project Management

Michelle focuses on project management and works to maintain clear and open lines of communication between clients, developers, designers and user experience specialists.

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Tom Harrigan

Director of WordPress Platform Services

Tom Harrigan is the Director of WordPress Platform Services at Alley Interactive. He has developed websites for over six years, focusing on big media and solving challenges for news organizations and editorial teams. He’s also a frequent speaker at WordCamps and is a WordPress core contributor.

See our full team

Blog

How the Alley team explores remote work

By Megan McCarthy

Alley Interactive is named after our headquarters in New York City’s Silicon Alley, an area near the Flatiron building where numerous Internet startups had their offices during the first tech boom. But, in practice, our company is based wherever our laptops can connect.

Alley presents masterclass at GEN Summit 2016

By Megan McCarthy

This week, Alley partner and Chief Strategy Officer Brad Campeau-Laurion and Director of Marketing and Business Development Amanda Shareghi will join 600 media leaders at the GEN Summit in Vienna, Austria. On June 16th, Brad Campeau-Laurion will present a masterclass to teach organizations how to publish efficiently to platforms like AMP, Facebook Instant Articles, and […]

Don’t Punish Journalists for Software Problems

By Austin Smith

Jotham Sederstrom’s public reaction to being fired cold by the New York Daily News for appearing to publish plagiarized content is remarkable in its candor and its acceptance of blame, but belies the pressing issue at hand for those of us who build news websites. Jotham would still be toiling away for his teetering employer if not for a harebrained […]

Gaining Clarity on design systems

By Owen Stowe

A couple weeks ago I attended Clarity Conference in San Francisco—a conference focusing on design systems and style guides. Design systems are useful for any company with multiple people working on a single project, but at an agency like Alley a design system proves particularly useful and effective.

SXSW, Virtual Reality, and how beta testing can help media

By Jake Foster

Since its inception, the online media industry has been forced to adapt and reinvent itself based on the whims of fast-moving technologies. For publishers, the problem is that if they don’t adapt, readers might go somewhere else that will. However, even — especially! — for major publishing incumbents, the path to adaption has often been […]

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