"A clear understanding of the business problem and related issues is absolutely basic to successful analytics. You have to fully understand a problem to develop a meaningful solution, and show that your results are truly relevant to the business. That’s why every successful analytics project starts with patient, thoughtful listening."

Being prepared for the holiday season is one of the most important things for brands and marketers. We've compiled some key insights plus actionable tips in order to help you get the most out of this year's spike in shopping. Learn more on our blog and prepare your Holiday plans today at: https://goo.gl/vPXor6

Google Surveys 360 finds 68% of smartphone users check their phones within 15 minutes of waking. See the implications for mobile marketing:

Analytics Summit 2016 – Google Analytics Conference in Germany

Just a few weeks to go-- the biggest Google Analytics user conference in Germany will take place on November 3rd in Hamburg. From users for users-- 16 national and international Google Analytics experts will share their knowledge and experiences, covering various topics around Google Analytics, Google Tag Manager, BigQuery, and much more.

500 attendees are expected. Be part of it, learn valuable insights about Google Analytics in two parallel tracks and use the Analytics Summit as your networking event. Check out the agenda and speaker lineup and get your ticket! http://goo.gl/qGQRX #measure #analytics #conference

Over the last several months, we have talked about Google Tag Manager’s improvements to enterprise workflows, enhanced our security features, and made great strides to bring more partners into our Vendor Tag Template Program. Today, we’re excited to announce our latest efforts to make mobile tagging easier than ever with Google Tag Manager. Learn more on our blog at: https://goo.gl/S4e1cb

How to Apply Holiday Shopping Insights to Your Analytics Strategies
#measure #marketing

In today's mobile first world, shoppers around the world are more informed and more efficient than ever before. As we head into the holiday shopping season, analytics play an even more critical role in helping retailers understand their customers and consumer behavior. Here are 5 tips on how you can use analytics to get the most out of the holiday shopping season: https://goo.gl/z22W6j

Google Surveys 360 offers new enterprise-level tool and new features for consumer surveys: https://goo.gl/uLfnRN

The Digital Intelligence Lab is taking place this November 3rd in Santiago, Chile. If you’re looking for an interactive event with awesome presentations from Googlers (we’re a bit biased) then grab your ticket on the event site. http://goo.gl/s3kg8h

Activate your audience with a 'measurement framework'
#measure #marketing

"A measurement framework helps you accomplish these things: It ensures that your metrics are always collected and reported in the context of business objectives, and adds the segmentation layer that you need to capture those highly specific, actionable insights."

New Google Surveys from MyFampal shows younger moms worry more about their teens & tweens' moods & emotions. More data:

Data visualization techniques, tools at core of advanced analytics
#measure #marketing

"At Macys.com, Zhao's analytics team uses the data visualization tools it has deployed to generate reports for marketing managers on email campaign performance and popular products.... 'Visualization makes data accessible to a much wider audience, and that helps grow the analytics culture of the organization,' Zhao said."

Recognized by Forbes and Inc.com as a must-attend conference – next week on October 24th -26th – #Share16 plays host to a unique mixture of leading brands, search and content marketing practitioners and digital marketing influencers (featuring over 70+ speakers from leading brands and technology companies). Learn more about this upcoming event at: https://goo.gl/KaecfC