Create, curate and amplify authentic stories that connect with your brand’s target audience

AP Content Services is the content marketing service of The Associated Press, the essential global news network. The Content Services team helps companies increase brand awareness, enhance consumer engagement and drive sales and audience acquisition. Leverage the expertise and capabilities of AP Content Services to create multiformat custom content, deliver that content to your audience and amplify your message through our direct-to-consumer advertising and social channels.

View some of our work

  1. Photo
  2. Video
  3. Interactive
  4. Text
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3M Young Scientist Contest
Topps NFL Rookie Event
Mountain Dew Super Bowl Sizzle
BGCA Great Futures Campaign
Pizza Hut Flavor of Now Launch
NY International Auto Show with Usain Bolt B-Roll Package
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Effective Storytelling

Whether it’s a photo shoot in Los Angeles, a video shoot in rural Congo, a live interview in Jakarta or a story about a press event in Paris, the Content Services network of freelance photographers, videographers and writers can bring your message to the world.

We’ll help you create or curate content that increases brand awareness, builds user engagement and generates more revenue. Count on us to handle all the logistics — from managing production to delivering the accurate and timely execution of your campaign.

Our clients include:

UNRIVALED DISTRIBUTION

Use our international distribution network to push your content to newspapers, magazines, broadcasters and websites worldwide.

Native advertising

AP Content Services creates multiformat custom content and distributes that content through native advertising on our own digital properties and across our nationwide network of local member news websites. Your branded content will be adapted to the look and function of the surrounding content and served directly in each site or application’s editorial feed.

Display your content on 100+ local websites from our top-tier member publishers, including:

AMPLIFY YOUR CONTENT

  • Take advantage of content placement on major media portals.
  • Secure premium native and display ad placement on AP’s consumer-facing news platforms: AP Mobile, our award-winning consumer news app; and Big Story, our flagship desktop site.
  • Extend your reach with native and display advertising across AP's extensive member network of news sites.
  • Highlight your content using AP’s paid social promotion service.
  • Optimize your content with real-time feedback, data and insights.
  • Deliver brand images via apimages.com to 150,000 users, including photo editors, producers and content creators.
  • Brand an online multimedia newsroom, hosted by Content Services, including your corporate logo, event details, press releases, photos and videos.

Visit AP Images

Learn more

The Content Services group is separate from the AP newsroom and the content created does not involve AP editorial staff.

Talk to us

From one-off assignments to strategic relationships, Content Services has the knowledge, resources and credibility to tell your story to exactly the right people.

How can we help you?