We have some important updates for you in Graph API v2.8, including changes that will help you bring better experiences to your customers.

Custom Open Graph

We're adding two new Common Open Graph action types for games and books: games.plays and books.rates. Starting today, these are available to developers in all API versions. We will continue...

F8, Facebook's annual developer conference, is coming to the McEnery Convention Center in San Jose, CA on April 18 and 19, 2017. Our biggest conference of the year showcases new technology and features two days of keynotes from Facebook leaders. In addition to more than 45 sessions, attendees can experience live interactive demos in the developer...

Originally posted on the Facebook Analytics for Apps blog

Facebook knows growth, which is why we built Analytics for Apps—to help businesses grow by understanding their customers, using the same tools and techniques we use. Since launching at F8 in 2015, over 800,000 unique apps have used the service. It's completely free and you don't need to use...

Today, we announced view-through attribution that provides impression-level attribution for installs from app ads. Increasingly, we have observed that people see an ad and then install the app later without clicking on the ad. Thus, click-based attribution does not fully capture the value of these ads. With view-through attribution, developers can...

At F8 earlier this year, we began testing the Profile Expression Kit with a small number of beta partners to let people share photos and videos created in third-party apps directly into their Facebook profiles. Starting today, Android and iOS developers worldwide can download the Profile Expression Kit SDK and integrate it into their apps.

We've...

Today, we're happy to share some new features that we've been working on to create experiences that deliver value for people, businesses and developers.

Messenger as a Destination for News Feed Ads

To further enable businesses to target discovery of experiences on the Messenger Platform, we are starting to roll out ads in News Feed that drive...

At F8 in April we introduced Account Kit, a solution that helps you quickly authenticate people and create accounts to help grow your app's audience. Account Kit is complementary to Facebook Login, giving people the choice to sign in with their phone numbers or email addresses without the need for a password or a Facebook account.

Global Growth

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Sign-up today to export your Unity 5.4+ game to a new Facebook PC gaming platform

Unity Technologies, the largest global development platform for creating 2D, 3D, VR and AR games and experiences, and Facebook are working together to expand Facebook’s set of game developer tools and services and give Unity developers new ways to reach and engage...