Report: Online Shopping Trends

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In June 2016, Optimizely conducted an online survey of over 3,000 respondents from the UK, Germany, Benelux and Nordics. The survey explored trends in consumer shopping habits, the challenges of shopping online and the opportunity for personalization in the customer journey. Some of the report findings include:

A simple checkout process ranks as the biggest influence on the quality of the online user experience.
83% of respondents added something to their basket but abandoned it during the checkout process.
35% of respondents say they would only accept a poor online experience once before becoming disloyal to the brand.