Content SEO

We write a lot about content strategy, optimizing content, better content writing, creating a good site structure, performing keyword research and lots of specific tips about blog SEO.

If you want all of our thinking around these topics in one book, you should buy our Content SEO eBook!

Must read articles about Content SEO


Blog post checklist

4 August 2016 by Marieke van de Rakt » - 4 Comments

Blog post checklist

What do you need to write that awesome blog post? What steps do you need to take? Use this blog post checklist to make sure you covered everything: 1. Do your keyword research! You want your blog post to rank in the search engines. Make sure you write your blog post on a topic that will »

Categories: Content SEO, WordPress
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Blog post planning

Blog post planning

Maintaining a blog takes more than just writing a bunch of blog posts. You should develop a strategy and planning for your content (especially if you are writing with multiple authors). Also, you should interact with your audience and respond to their comments. In this post, I’ll explain the importance of content planning and give »

Categories: Content SEO, WordPress
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Blog or vlog?

blog or vlog

Making short video blogs (vlogs) can be a great way to attract new audiences and to entertain or surprise your current audience. It could make the blog on your website livelier. But is it always a good idea? And what does vlogging mean for the SEO of your website? How do you decide whether to »

Category: Content SEO
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Keyword research: the ultimate guide

The basis of keyword research

Before writing content, you’ll have to decide what terms you want to be found for. You’ll have to get inside people’s heads and find out what words they use while searching. Eventually, you can use exactly these terms in your content and make sure you start ranking for them. Keyword research is the first step in »

Category: Content SEO
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Do’s and don’ts in SEO copywriting

Copywriting_dos_and_donts_FI

SEO copywriting can be a daunting process. What are the things you most definitely should do in order to write readable and SEO-friendly content? And, what are the things you should definitely avoid? In this article, I’ll present the most important do’s and don’ts in SEO copywriting. SEO copywriting do’s Do: Use Yoast SEO content »

Category: Content SEO
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DIY: Duplicate content check

22 June 2016 by Michiel Heijmans » - 10 Comments

Duplicate_content_FI

Duplicate content might confuse Google. If your content is on multiple pages on your or other websites, Google won’t know what to rank first. Prevent duplicate content as much as possible. Perform a duplicate content check every now and then to find copied content. In the Advanced > RSS section of our Yoast SEO plugin, »

Categories: Content SEO, Technical SEO
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How to use the content & SEO analysis of Yoast SEO

content analysis in yoast seo

The Content & SEO Analysis Tool in the Yoast SEO plugin measures many aspects of the text you’re writing. These checks run real time, so you’ll receive feedback while writing! The content analysis helps you to make your text easy to read, while the SEO analysis checks whether your text is SEO-friendly. In this post, I’ll »

Categories: Content SEO, WordPress
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Yoast SEO 3.3: content analysis

14 June 2016 by Joost de Valk » - 67 Comments

Yoast SEO 3.3

Today we’re very proud to release Yoast SEO 3.3! Yoast SEO 3.3 is a huge update, with many new features. The most important improvement is the new content analysis. As of today, Yoast SEO checks both the readability and the SEO-friendliness of your articles. But this update contains even more: we’ve expanded our help center »

Categories: Announcements, Content SEO, WordPress
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Content analysis: methodological choices explained

Yoast_SEO_3.0_empty

In the 3.3 update of Yoast SEO, we’ve added six content checks which will help with the readability of your text. This post is meant to explain the choices we made while developing all these readability checks. We provide argumentations for our choices. This is indispensable if you want to understand how our content analysis »

Categories: Content SEO, WordPress
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The importance of quality content for SEO

The importance of quality content for SEO

Writing high-quality content should be a key aspect of every SEO strategy. Content writing requires some of your creative writing skills, though. And let’s be honest, many blogs are hardly readable and not at all informative, entertaining nor inspiring. Now, we can’t all be Hemingway, but you should make an effort to write well. Why? In this »

Category: Content SEO
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