360 degree video pushes VR into the mainstream
September 29, 2016 | By Ron Miller—Freelance Technology Journalist
Video Ads On Premium Publishers’ Sites Yield 68% Higher Brand Lift
September 27, 2016 | By DCN
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October 6, 2016 Full issue
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Research
Marketers weigh the pros and cons of programmatic
October 11, 2016 | By Tim Bourgeois, Partner—East Coast Catalyst -
Perspectives
Facebook did the digital publishing industry a favor
October 10, 2016 | By Charlie Tillinghast, President and CEO—Mixpo -
DCN’s recommended reading: week of October 6, 2016
October 6, 2016 | By DCN -
Research
Brands and agencies struggle with the pros and cons of walled garden advertising strategies
October 5, 2016 | By Tim Bourgeois, Partner—East Coast Catalyst -
Marketing
Seeing the data for the trees: Overarching themes from Advertising Week
October 4, 2016 | By Eric Hadley, Head of Global Marketing—Outbrain -
Research
Making metrics meaningful: Benchmarking engaged time
October 3, 2016 | By Kelsey Arendt, Customer Success Manager—Parse.ly
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