Ever wondered about how AdMob mediation works, and what it can do for you? Episode #9 of the Mobile Ads Garage can tell you all about it!

Mediation is a way for publishers to get multiple networks of advertisers competing to display ads in their apps. In this episode, you'll learn what the pros and cons are, the details of implementation, and how to decide whether mediation is right for your app. You'll also get screencasts for Android and iOS showing the integration of a third party SDK, plus links to samples, other resources, and Gary the Graphics Guy acting like a complete twerp.

#AdsGarage

The Native Way: How Native Ads Helped SmartApps India Grow Revenue 55%

Looking for an ad solution to closely match the look and feel of their app, SmartApps chose to monetize with AdMob native ads. After implementing just one AdMob native ad, SmartApps grew their ad revenue by 55%.

Learn how: https://goo.gl/HwY7Tn

What is Anonymous Authentication? David East answers in our latest screencast.

Join us now for a live webinar on driving maximum value for your app from start to finish. You don’t want to miss this!

Watch here: http://goo.gl/qe4xkZ 

Learn how to drive maximum value for your app from start to finish with Google and TUNE in a live webinar on September 29th. You don’t want to miss this!

Register here: http://goo.gl/qe4xkZ 

We were honored to have hosted #SPAN16 Tokyo yesterday & celebrate the influence of Japanese art/culture on #MaterialDesign: https://goo.gl/btLEiL

Did you know that creating a native express ad with AdMob, is easier than ignoring a deployment request at 6pm. Learn more here: https://goo.gl/Am8z8U

#TheNativeWay

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HTTP/2 and Firebase on the server in this week's edition of #AskFirebase!

Native Ads, Chrome 54 Beta, Google Cloud Platform & more on #DevShow