A coupon, sometimes called a “promotion code” or “free credit,” gives new customers a way to try out Bing Ads. Although you can't request coupons, you can find them through Bing Ads promotional events, online marketing drives or other special offers. Learn about requirements, redemption or adding a coupon. 

Bing Ads allows you to use several kinds of payment methods, but the ones you can choose depend on your account settings. Find out more about which payment methods are available to you.

Adding credit cards to Bing Ads is easy and safe, but if you run into problems here are some tips on things to look for. Take a look at the tips for adding your credit or debit card to your account.

As part of the editorial review process, your ads and keywords are reviewed to ensure that they meet Bing Ads policies. Keywords and ads that don't pass the review process receive either “Disapproved” or “Approved Limited” status. Get more information on what you can do about Disapproved or Approved Limited status.

Keywords are the words or phrases searched on when looking for a product or service. They can be a single word, several words or even a phrase. One of the most important tasks of running a search marketing campaign is to choose your keywords. Check out these ideas to help you build a quality keyword list.