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What is a Good Content Marketing Strategy? | outbrain.com
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Companies are scrambling to publish more content than ever before. They’re dedicating new content teams to keep up with the consumption demands of prospects and customers. Before you blindly assume that more is better, take a...
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Advertising Week: Findings to Help You Shape the Customer Journey
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This post is dedicated to some of the more tactical advice I encountered at Advertising Week, as well as relevant lessons we’ve gathered from our own data.
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Colgate's Commitment to Content Marketing Increased Engagement
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Here’s how the leading global marketer of oral hygiene products, Colgate, reached new audiences at scale with content and broke engagement numbers.
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4 Outbrain Amplify Tips and Best Practices for Owned Content
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Here are a few tips and best practices on how to measure, optimize, and improve the performance of your owned content on Amplify.
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The Discovery Moment: How Mindset Impacts Content Engagement
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Outbrain data suggests that audiences in a content discovery mindset are more likely to engage with publisher content than audiences from search and social.
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The Story of One Iconic Coca Cola Billboard | outbrain.com
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Four decades after it illuminated Sydney's Kings Cross, the Coke sign was dismantled. Learn how Coca-Cola turned the moment into terrific, PR-worthy stunt.
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5 Politically Savvy Brands Vying for Our Dollars and Succeeding
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Find five sterling examples of election-themed campaigns done right, offering a lot of inspiration for even the most seasoned marketer.
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Outbrain Challenges the Research Community with Massive Data Set
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The Outbrain Challenge calls out the research community to analyze our data, model user reading patterns, and predict individuals’ future content choices.
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The Flawed, Bright Future of Virtual Reality and Content Marketing
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Agencies, brands, and publishers are placing big bets on virtual reality. But for marketers to harness VR's power, they'll need to dial up storytelling.
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Headline and Image Best Practices [Infographic] | Outbrain Blog
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Download Outbrain's handy infographic detailing strategies and best practices for amplifying content across our network of premium publishers.
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How Renault Promoted It's Newest Car Model with Sequenced Content
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How Alpine brand rebuilt it’s notoriety by launching it’s newest model to a targeted and relevant audience through a sequenced content strategy.
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Companies at Dmexco are Leading the Way Towards Digital Disruption
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More brands are leading disruption, exploring new immersive branded experiences which go beyond digital and even interactive. Here are a few.
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Outbrain at Soho House / Sept 16, 2015
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Outbrain (http://www.outbrain.com/) is the world's largest content discovery platform, bringing personalized, relevant online, mobile and video content to audiences while helping publishers understand their audiences through data. Outbrain serves over 190 billion personalized content recommendations every month and reaches over 561 million unique visitors from across the globe.
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