We’re beyond excited to announce the GA launch of our rewarded video solution, which now includes over 70+ demand-side platforms (DSPs) from the MoPub Marketplace, and the ability to directly serve rewarded campaigns through the MoPub ad server.
Over the past year, we’ve seen a major increase in video spend from our demand partners on MoPub Marketplace - and strong adoption of video inventory overall from our publishers. Rewarded video, in particular, has become one of the hottest formats since we launched network mediation for the popular format last year.
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Partner Spotlight is a series on our blog where we hear directly from advertisers, agencies, DSPs, publishers, and partners about industry hot topics, challenges, predictions, and more. In this edition we interview Pieter Kooyman, Director …
Attending Casual Connect Tel Aviv? MoPub’s Managing Director, Twitter UK, Noam Yasour, will host a session discussing why and how mobile app publishers are increasingly choosing to use both in-app purchases (IAPs) and ads for monetization. …
Partner Spotlight is a new series on our blog where we hear directly from advertisers, agencies, DSPs, publishers, and partners about industry hot topics, challenges, predictions, and more. In this edition we interview Krish Sailam, …
The holiday season is coming. How should publishers prepare to approach this opportunity in the most lucrative way? For the last several years, we’ve seen increases in mobile programmatic spend during Q4, especially around the …
Today we’re proud to share the success of one of our valued publisher partners, The Fastmind that has been using Fabric, Twitter’s mobile development platform, to grow and monetize their business. By working with three …
This week, we are excited to roll out enhancements to the MoPub Demand Platform to give demand-side partners even more control over the inventory they receive. Our partners are now able to create Inventory Segments, …
When evaluating SDK solutions, size is an important factor to consider because of a 100MB size limit for both iOS and Android apps. This is especially important for publishers whose core audience is in the …
This quarter’s report marks the four year anniversary of our Mobile Programmatic Trends Report (find our first report here). Since that time, the landscape for in-app mobile advertising, particularly through real-time bidding exchanges like MoPub …
Per the most recent US census, there are about 50 million children between ages 6 and 17 in the United States[1]. Fifty million kids and their families are participating in the so-called Back to School …
Here at MoPub, we have the privilege of helping app developers of all sizes build successful monetization strategies. We work with many of the largest publishers in the business — but we also work with …
