Increase confidence for new shoppers

Highlight your reliable shipping, excellent customer service and positive customer reviews with a Google Trusted Stores badge.

Trusted Stores can help you qualify for seller ratings in AdWords

Seller ratings let people know that you provide a highly rated shopping experience. Customer reviews collected for free through Google Trusted Stores can help you qualify to display seller ratings in AdWords and Google Shopping.

Highlight Google Trusted Stores status in AdWords

Enrich your AdWords ads with your Google Trusted Stores status through review extensions. Review extensions are displayed on a separate line in your AdWords ads and can increase their click-through rate.

Attract shoppers from Google Shopping

Make your ads stand out on Google Shopping with the Trusted Stores badge.

Improve sales on your site

The Google Trusted Stores badge can increase the conversion rate and average order size on your website.

Featured Google Trusted Stores

These are some of the merchants that already participate in the Google Trusted Stores program.

Trusted Stores