Online video is on the rise and it doesn’t look like it’s stopping any time soon. Driven by the diversification of screens and availability of video content, we are seeing an evolution of users’ consumption habits. Check out our State of Play report for a detailed view of the Australian video landscape.
The report covers…
- How much video is consumed and how is it changing?
- What is the difference between TV, Online only and multi-platform users?
- How big is piracy?
- The difference between SVOD and catch up
- Level of exposure to video advertising and it’s effectiveness
Want to find out more?
Contact your Yahoo7 representative or email [email protected] to book in your The State of Play presentation.
Pulling Away the Avatar
Yahoo7 Insights Series set out to break down the stereotype of a gamer, looking for out of the box opportunities across the gamer’s life. The report also explores the differences in advertising effectiveness between gaming specific sites and online publishers.
Want to find out more?
You can download the lite report here or for more information please contact your Yahoo7 representative or email [email protected].
The RomCom of E-comm
Our Insights Team and Category Specialists set out to understand the e-commerce market, with a particular focus on the relationship between browsing and purchasing across categories and mobile conversion. The study also explores the 5 stages of purchase, matching them with the most effective ad formats in order to generate greater return.
Want to find out more?
You can download the lite report here
or for more information please contact your Yahoo7 representative
or email [email protected].
Genevieve Canh, MediaCom, NSW
Having fallen in love with the Marketing/Advertising world while studying to be a journalist, Genevieve started her career at GroupM as an MGrad in her last year of uni. She has now worked on the TED (The Entertainment Division) team at MediaCom for a year and a half, working on clients such as Universal Pictures and Sony PlayStation planning and implementing their digital campaigns.
Last year, she was lucky enough to be one of the few chosen Australia-wide to take part in Google’s Squared, a 6-week program on digital leadership.
James Diamond, Carat, VIC
Jimmy started his digital media career, during his final semester at Uni studying Advertising & Media, as a Digital Coordinator at Mitchells Brisbane (now known as Carat). Working across a range of clients and portfolios, from the tourism, retail and property sector, he developed a keen interest in digital landscape and the importance of digital from both an branding and performance perspective.
Looking to further his development, he transferred to the head office, Carat Melbourne to take up an digital executive role working on the Walt Disney account. His passion for digital media planning begins with consumer behaviour & insight and how creative and media can work together across the campaign ecosystem to deliver effective and engaging campaigns.
Outside of work, you will often see him barracking for his beloved Geelong Cats, attending gigs & festivals, out at drinking & eating or lazing in a park reading a book.
Roisin Rafferty, Carat, QLD
Roisin started in the media industry nearly three years ago and has been working across a range of clients during this time including Tourism and Events Queensland, SurfStich,com and Super Retail Group.
Roisin is passionate about providing digital solutions focused on enhancing the user experience and aligning innovative solutions with client business problems. She has had a strong focus on analytics and looking for trends to inform campaign activities with clients’ owned and earned data. She is passionate about sharing landscape and technology updates with her wider team to keep digital innovations at the forefront and drive the digital agenda in Brisbane.
Nureete Burnie, Contagion, NZ
After swapping over from creative, Nureete’s media background is entirely digital, having previously worked as an account manager, and a campaign manager at digital agencies.
After moving to Contagion 6 months ago, she has expanded her knowledge to include traditional media whilst still playing to her strengths in digital.
Robert Kay, ZenithOptimedia, NZ
Rob is a 24 year old digital media professional specialising in data, programmatic and social, currently heading up the ad tech & programmatic offering for ZenithOptimedia in NZ. After graduating university on the vice-chancellor’s scholarship at the Auckland University of Technology, he went head first into a digital media career. Now, with just under four years in experience, Rob has worked across all facets of digital media in a short span of time including search, ad ops & planning/buying being credited for much of his work across Samsung & Lion Breweries at the local and global levels.
Outside of work, Rob started training in Brazilian Jiu JItsu as a hobby in-between lectures, which has turned into an obsession he’s now had for 6 years.
Luke Maher, Initiative, VIC
Luke has recently joined Initiative in Melbourne, after over three years working at Group M agency Maxus. Luke has experience across auto, utility and travel categories, and spent his period at Maxus with Jetstar as his key client. In the Digital Manager role, Luke brings forward-thinking digital recommendation and knowledge, strengthened by his experience in working with digitally-led clients.
