I was listening to a recent episode of the ConversionCast podcast where they were discussing a test they ran on a website to try and collect more leads. The original page focused on just collecting … [Read More...]
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Recent Articles
Is your value proposition this strong?
Every company, including your company, needs a strong value proposition. At the core, the value proposition is why a customer should do business with you and not somebody else. If you don't have … [Read More...]
Book Review: The War of Art
Steven Pressfield is a successful writer who shares his deep insights into being a successful creative in The War of Art: Break Through the Blocks and Win Your Inner Creative Battles. If you create … [Read More...]
How to Properly Celebrate Your Customer’s Birthday
I recently had a birthday and was surprised to see my email inbox flooded with birthday greetings from companies I've done business with. The problem was that many of these emails were a total … [Read More...]
Explain the Hidden Surprises to Customers
Do you like surprises? What about your customers? It is a great thing to pleasantly surprise your customers. However, if you know they are going to run into trouble or have an unexpected and … [Read More...]
Routing Customers for the Best Outcomes
Your customers think they know who to talk to at your company to get their problem solved. The trouble is that your customers are wrong. Their assumptions are incorrect. Or you've changed since … [Read More...]
