Building a community of design lovers
Featured Success Stories
Older millennials are a hot audience for big ticket brands. As they hit their late 20s and early 30s, millennials’ bank accounts are soaring to new heights. 32% of Pinners aged 25-34 already have household incomes of $100K or more, according to recent comScore research. And as their salaries trend up, they’re showing more interest in upscale categories. Since today’s luxury dabblers are tomorrow’s devotees, now’s the time for aspirational brands to win millennials’ loyalty.
Millennials don’t just want what everyone else has: they seek brands that reflect who they are and what they believe in. Whether they’re shopping for a new handbag or planning an exotic getaway, it’s got to be the right choice for them. So when they start thinking about big purchases, they make sure to do their research.
Because millennials are still learning the ropes on high-end categories, they’re particularly receptive to brands that help them...
With the holidays right around the corner, Pinners are already scoping out everything they’ll need for entertaining guests this holiday season. About 70% of Pinners have said they’ll be planning some fun holiday hosting activities, including everything from special meals and drinks to home decorations. Only 50% of non-Pinterest users are making similar plans. And the inspiration people find on Pinterest leads to purchases: Pinners plan to spend 67% more on entertaining and decorating than others do.
Holiday party planning starts on Pinterest, which has helped make holiday decor and food and drink two of our largest categories. We’ve already seen a ton of growth in the category this year, and the holiday season is just ramping up! Here’s a few of the fun trends we’re seeing, which might inspire some fresh ideas for you to share with the holiday host on Pinterest.
- 1 of 106
- Older Articles ›