24 Examples of Calculated Metrics in Google Analytics from The Next Web
#analytics #measure

“Calculated Metrics are user-defined metrics that are computed from existing metrics and drive more relevant analyses and enable greater actionability without leaving the product.”

Google Analytics: Using Site Speed Data to Improve Conversions
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"A top priority for a niche merchant in improving the user experience is page load times. Fortunately, Google Analytics has a reporting suite on load times, at “Behavior > Site Speed” in the left-hand menu."

Did you know Google Optimize (beta) can help your business test and deliver better website experiences? Our free testing and optimization tool has all the basic capabilities you need to get started with site testing. Learn about all it can do here: https://goo.gl/eSMtCe
#measure #marketing

Google Announces Slew of Search Ads and Analytics Updates at SMX East
#measure #ads #marketing #analytics

"In a keynote discussion Wednesday morning, Google’s Jerry Dischler, VP of search ads, and Babak Pahlavan, senior director of product management for analytics solutions and measurement, discussed a wide range of topics affecting search marketers and made several announcements."

Announced at #SMX East: Google Data Studio (beta) is now available in 22 countries across the globe! Try it for free today: https://goo.gl/TuWLSk

We've got some exciting announcements today on our blog. Check out our post to learn more, and we'll have additional updates throughout the day today with additional details.: https://goo.gl/vwTYmg

In this article Doug Hall explores some common use cases for iframes and discusses how they can be used well without wreaking havoc on your Google Analytics data. Learn more at: https://goo.gl/ewR9SA

Remaking Marketing Organizations for a Data-Driven World
#measure #marketing

Check out this inspiring, detailed KelloggInsight interview with Tom O'Toole, Sr Vice President and CMO of United Airlines, about how they're using personalized marketing to create value for their customers and the company: "We’re taking the conventional segmentation, advancing it to the individual level, and optimizing it. People have talked for years about doing this, but now it is the established practice that we continue to refine."

Everyone was new to Analytics at one point. If you're just getting someone on your team up to speed, our Interface Map is a great resource to navigate our reports. Learn more in our help center at: https://goo.gl/UXheU4

Google Data Studio (beta) Now Available Globally in 22 Countries
#measure #datastudio #analytics

Google Data Studio (beta), our free reporting and data visualization product, is now available globally in 21 new countries. Louis Gray and Dave Oleson fill you in.

Coming soon to Google Analytics and the Google Analytics 360 Suite: Session Quality Score - a new metric that uses machine learning to predict the likelihood of a visitor making a transaction (purchase) on your site or app. Businesses can use session quality score to provide better customer experiences and/or remarket to their most engaged website visitors. Learn more: https://goo.gl/znsfeS

Introducing Google Optimize (beta) - a free version of our popular enterprise-class testing and personalization product, Optimize 360! Access to Google Optimize will begin rolling out globally next month. Request an invite here: https://goo.gl/LTgdza