Yo! Thinking about moving over to Ghost?
You're probably wondering what the differences might be from your existing Tumblr blog, so we thought we'd make things easy and just tell you exactly that.
Join us on a galant escapade of fascinating discourse as we relay all the facts to help give you an overview of Ghost vs Tumblr compared. We’ll also give you a straight-up comparison of features, customer experiences and performance.
You can also swing by our Slack community some time if you'd like to chat to some other Ghost users.
Tired of the limitations of Tumblr? Want to build a more sophisticated publication which gives you full control over your blog? You're in the right place.
Ghost was made for one purpose: Professional publishing. Managing your content is a lot more powerful:
While Tumblr gives you some basic editing functions and some Markdown support, Ghost has a full-blown Markdown editor which makes formatting posts a breeze. You'll find that you can accomplish a great deal more in terms of post layout and different types of content.
"I wrote my first post on Ghost this weekend and it was a real joy. I love the markdown editor, it is exactly what I need and perfect for how I write my posts. Excited about where this will lead, Ghost feels like a great platform."
Joel Gascoigne, Buffer
Switched to Ghost from: Tumblr
Ghost's editor thrives for longer-form writing, and gives you much more space to be creative.
What’s the point in publishing if nobody reads your content?
Ghost has the best support for search engine optimisation and social sharing features of any blogging platform in the world. You don’t need any extra plugins or extensions, and you don’t need to write any extra code. It just works.
There are built-in XML sitemaps, canonical tags, optimised URLs, microformats, Facebook Open Graph tags, support for Twitter cards and clean semantic markup. All of this is done for you automatically, with no plugins needed. Essentially, we took everything Yoast SEO does, made it better, and built it right into core.
When you blog on Tumblr, you give up the rights to your content. They have the right to suspend, remove or repurpose your content as they see fit. All of your writing is contributing to Tumblr network. While this gives you the benefit of a network effect, where more people are exposed to your work, it means that you ultimately have far less control. Setting up a new Ghost blog is just as easy:
Because Ghost offers an official hosted service, you can have a new blog up and running in the space of about 3 clicks – with exactly the same level of control as if it were hosted anywhere else. Powerful automation simply saves you a lot of time.
Because every Ghost blog is powered by an independent technology stack – it’s fast. Really, really, really, ridiculously fast.
On top of that, downtime is limited by each blog being separate. If Tumblr goes down: All Tumblr blogs are down. If a Ghost blog goes down, none of the others are affected. It's far more stable and reliable to host your publication in a place where you know it's safe from attacks.
With Ghost there are no limitations on what you can and can't put on your blog. If you want to use display advertising, that's fine. If you want to collect email addresses as leads to drive to your business, that's fine too. If you want to create a platform around your blog to start selling your book, that's A-OK.
If you're looking to graduate from the simple social-network style blogging of Tumblr to more serious publishing as a career: Ghost gives you a lot more flexibility.
"We’re using Ghost’s Pro service to host the blog for us. Works really well. Great writing experience compared to WordPress. WordPress is an incredibly powerful framework but because it supports the needs of so many websites and demands, it has grown into a sizable and cluttered tool."
Lee Munroe, Mailgun
Switched to Ghost from: WordPress
The short version? Ghost is better for serious publishing. Tumblr is better for running a simple social blog.
Ghost is an independent non-profit organisation. We build publishing tools for modern journalism & blogging because we believe freedom of speech is important. Our software is released under a free open source license, our business model is completely transparent, and our legal structure means that 100% of the money we make is reinvested into making Ghost better.
We’re building a socially responsible, sustainable business which empowers people to share important stories and ideas. We’re in this for the long haul.
"I’ve been a blog minimalist from the start, and finding a truly open source platform which reflects that minimalism and focus is incredibly refreshing."
Jeff Atwood, Coding Horror
Switched to Ghost from: TypePad
You’re now armed with knowledge! Hopefully this short guide was useful to give you a general overview of Tumblr compared to Ghost.
Switching to Ghost is easy, and we have a support team on hand who are always more than happy to give you a hand migrating your data. If you still have questions, you can reach us any time on [email protected].
Hit the button below to give Ghost a try. It’s completely free and unlimited for 14 days, no obligation and no credit card required.