By: Tobias Vogels (@tobiasvogels), Mobile Developer Evangelist
For the 3rd round of our Keys to Mobile Growth series, we met with growth expert Julie Zhou. Julie is currently leading growth efforts at Yik Yak. She’s also a mentor at 500 Startups and an instructor at General Assembly. Before Yik Yak, she was leading user acquisition campaigns at Hipmunk and helped to turn the startup’s new app into one of the largest mobile travel platforms.
The Flurry Analytics team is heading to Paris and Berlin this month!
After successful conferences earlier this year in San Francisco, Taipei and Hong Kong, we’re thrilled to bring you a lineup of networking, content and speakers, right in your backyard.
Vivez-vous à Paris? Be sure to check out our event at Dojo St. Martin on Tuesday, September 27th from 18:00-20:30. Click here for more information, speaker details, and to register for the event.
Wohnst du in Berlin? Our event will be held in the Cathedral Room at the Rainmaking Loft on Wednesday, September 28th from 18:00-20:30. Click here for more information, speaker details, and to register for this event.
Flurry’s own James Kelm, Senior Director of Product Management, Flurry Analytics and Chris Klotzbach, Director at Flurry Analytics will present on mobile usage across Europe, and monetization tips and tricks. Both chats will touch on the most pressing topics facing the developer community, and will arm you with insights on how to build better applications.
Again, please be sure to register at the above links and as always, we’re looking forward to seeing you there! Want to share your excitement? Use #FlurryRoadTrip
We are excited to let you know that today we are switching the default Flurry Analytics experience to the All New Flurry Analytics developer portal. This enhanced portal allows you to view multiple apps and metrics on charts and dashboards, access our powerful interactive analysis tool, Explorer, and monitor your analytics in real time.
By: Chris Klotzbach, Director at Flurry from Yahoo and Lali Kesiraju, Marketing and Analytics Manager
The 2016 Rio Olympics proved that users are continuing to shift their attention from traditional media to mobile devices. NBC saw Rio Olympics ratings decline by 18% from London’s 2012 Games. While many publications speculate that interest in the Games has not waned, but rather viewers consumed content via livestreams, Flurry has the proof to show the impact mobile apps had on the Olympic games.
By: Chris Klotzbach, Director at Flurry from Yahoo and Lali Kesiraju, Marketing and Analytics Manager
With the 2016 Rio Olympics starting today, we decided to take a look at smartphone and app growth in Latin America. Though the region has been slower to adopt mobile apps in years past, largely a result of limited high-speed data connectivity, this study dives into YoY growth (2015 vs. 2016) in both smartphone adoption and mobile app engagement. As Rio takes the global stage, we have no doubt that all eyes, in and out of Latin America, will be on their smartphones.
By: Tobias Vogels (@tobiasvogels), Mobile Developer Evangelist
For the 2nd edition of our Keys to Mobile Growth (🔑📱📈) content series, we had the chance to chat with John Egan, Growth Engineering Manager at Pinterest. Just a few blocks from our Flurry from Yahoo office in San Francisco, we met John in the dining area of Pinterest’s new and ultra-hip space.
John is one of the top growth minds in the industry and currently focuses on boosting mobile engagement through emails, push notifications and in-app experiences. Before Pinterest, he led the growth engineering team at Shopkick and grew their user base from 1 Million to 8 Million users. Check out his hands-on tips on how to pin-up your app’s activation and retention rates.
By: Chris Klotzbach, Director at Flurry from Yahoo
Getting your Dad a smartphone for Father’s day this year? We decided to take a look at what Dads across the globe are doing on their phones.
Dad’s phones are still a personal refuge as the majority of them fall within the Health and Fitness (69%) and Shopping (63%) Flurry Personas. Rounding out the top five personas is Video Gaming (24%), Education (21%) and Sports Enthusiasts (19%). This engagement is in contrast to Moms who appear to use their smartphones as a parenting tool.
