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Advanced Line Item Targeting Options

When you create a new line item (and when editing line items) there are several targeting options available.  Please note that you should always target ad unit(s) to the line item or it will not serve any impressions.

 

Country Targeting:
  • Target your line item to a specific set of countries. By default, when the list is empty, your line item will be targeting all countries.
  • The type ahead field allows you to quickly add countries that you want to target. Countries can be removed by selecting the ‘X’ to the right of the country name. By selecting certain countries, additional region targeting may become available:
    • States / Provinces – available for US and Canada (Wi-Fi Only Recommended)
    • Metro Areas / DMAs – available for US-only (Wi-Fi Only Recommended)
    • ZIP codes – available for US-only (Wi-Fi Only required)
    • Cities – available for most countries 
  • Note that you can target a geographical selection by expressing what countries and regions you want to exclude (“Users who are Not Located in”).  Excluding specific states or regions from US/CAN will not inherit any county inclusion and will target a worldwide audience unless additional locations are added to the exclusion list.
City Targeting:
  • When city targeting is applied to a line item it will be eligible to serve if the user’s IP is located within a 50-mile radius of the targeted city.  MoPub city targeting is available for most countries, if you can’t find the city you wish to target please contact your MoPub team.
  • Note: that if you have setup ‘Specific Regions within Country’ targeting, like State then only the cities that fall into that targeting will be eligible even if they are included in the ‘Cities’ section.
    • Example:  ‘Specific Regions within Country’ targeting set to ‘California’ and ‘Cities’ set to ‘New York, NY, US’ will result in the line item not being eligible to serve anywhere since there is no location that is both in ‘California’ and ‘New York, NY,US’.
Region Targeting:
  • Target your line item to specific regions within the countries you selected in the Country targeting field.
  • The type ahead field will surface City, State, and Metro Area / DMA regions for the countries you have selected. Note that removing a country selected in Country Targeting will remove the regions contained within it.
  • Targeting by states is available for the US and Canada. (Wi-Fi Only Recommended)
  • Targeting by metro area / DMA is available for US only. (Wi-Fi Only Recommended)
Zip Code Targeting:
  • Targeting zip codes is only available if  your line item if setup to target ‘United States’ at Country level.  Zip code is not supported for any other Countries.
    • Note that removing ‘United States’ in the Country targeting field will remove any previously setup ZIP codes.
  • Targeting multiple zip codes is supported, to achieve this each ZIP code should be on its own line or separated by a whitespace.
  • ZIP code targeting is only available for line items targeted to Wi-Fi-only traffic. The zip code option will not be available if selected carriers are chosen.
Carrier Targeting:
  • Target your line item to deliver ads to specific carriers for the countries you selected in the Country targeting field.
  • Use the typeahead field to input carrier names. Note that removing a country selected in Country Targeting will remove the carriers contained within it.
  • Carrier targeting is available for the US, Canada, and UK.
  • Some geo-targeting options such as State, Metro Area / DMA, and ZIP code require Wi-Fi and will not be available if you select carrier targeting.
Device Targeting:
  • This allows you to target your line item to specific OS, device types and versions.